January 10, 2003
MICHAEL D. SLATER
Professor
Department of Journalism and Technical Communication
and Department of Psychology
Colorado State University
Fort Collins, CO 80523
(970) 491-5485
home: (970) 224-3611
email: michael.slater@colostate.edu
http://lamar.colostate.edu/~slaterjt
EDUCATION
Stanford University: Ph.D., Department of Communication, 1988.
Dissertation: "Social Information in Messages: Effects of Familiarity with Group Referent and Factuality of Portrayals on Subsequent Social Beliefs," Byron Reeves, Advisor, Steven Chaffee, Clifford Nass, Donald Roberts, committee members.
New York University: M.P.A, Graduate School of Public Administration, 1982.
Areas: international development administration, urban policy analysis. Scholarship award for academic record. Thesis: "Selling Progress: Development Communication in Third World Cities."
Columbia University: B.A., 1974. Major in anthropology.
1988-present. Professor (Assistant 1988-1993, Associate 1993-1998), Department of Journalism and Technical Communication, joint appointment (1/4 time) Department of Psychology, Colorado State University (1999-present).
Teaching undergraduate and graduate courses in communication campaigns, persuasion and attitude change, and research methods. Conducting research in message/media effects on social beliefs and behavior, health communication, persuasion processes, and audience research.
Principal investigator for a five-year, $2,435,000 (total cost) study of media campaign effects on community readiness and effectiveness of in-school prevention efforts, funded by the National Institute on Drug Abuse, a four-year, $1,761,000 (total costs) study of the relationship between alcohol risk perceptions and media coverage, a four-year, $400,000 (total costs) study of alcohol advertising to adolescents and a four-year, $665,000 study of warnings on TV beer ads, all funded by the National Institute on Alcohol Abuse and Alcoholism (NIAAA), a study of ethnic differences in responses to TV alcohol warnings funded by the Office for Minority Health; also PI for a study of an interactive computer cancer education program, funded by AMC-Cancer Research Center and Warner New Media, and for a segmentation study of non-traditional audiences for the Colorado Dept. of Wildlife. Proposal co-author and co-PI for a three-year Robert Wood Johnson Foundation funded study of tombstone versus lifestyle substance advertising ($305,000), and for a three-year study of pesticide education for the consumer funded by the EPA ($800,000).
Recipient of the first annual Donohew award for Outstanding Scholar in Health Communication Research, at the 10th Annual Conference on Health Communication (1998), Novelli award for outstanding theoretical contribution, Innovations in Social Marketing conference (2000). Nominated by NIAAA program staff (1996, 2001) for a National Institutes of Health (NIH) MERIT award.
Member, Technical Advisory Group for the Global Health Communication Project (a $127 million USAID initiative led by the Center for Communication Programs at Johns Hopkins University), 2002-present, and of the Behavior Change Expert Panel for the National Youth Media Campaign sponsored by the President’s Office of National Drug Control Policy (2001-present, named chair in June 2003). Served as primary scientific consultant for national health lifestyles segmentation studies conducted by Porter/Novelli for NIH, Centers for Disease Control and Prevention (CDC), and industry, and for an NIAAA-funded natural field experiment studying effects of exposure to liquor advertising on television; NIH reviewer for SBIR/STTR proposals in alcohol, drug, and science education and various special emphasis panels; conducted training in audience segmentation for CDC as well as participating in an expert panel developing a CDC health communication research agenda; also consulted on audience segmentation and message-testing projects for the U.S. Department of Agriculture and the Colorado Dept. of Health, on alcohol education for American Research Company of Virginia, and on public relations training for Hewlett-Packard, Fort Collins Site. Elected chair, Health Communication Division, International Communication Association (2002-2004, vice-chair 2000-2002). Serving as chair, Coalition for Health Communication, a coordinating group for health communication divisions in the International Communication Association, National Communication Association, and American Public Health Association (2002-present).
1984-1988. Doctoral candidate, Department of Communication, Stanford University.
Research assistant and Public Health Service pre-doctoral fellow, Stanford Center for Research in Disease Prevention; teaching assistant for two semesters. Conducted, presented, and published research in media/message effects, advertising and health issues, and audience segmentation.
1979-1984. Senior account manager, Martin L. Schneider/Associates, New York City.
Responsible for new business proposals, strategic planning of public relations campaigns, and all phases of implementation.
Planned and launched campaigns (including press conferences, conventions, and national tour publicity) for two high-technology start-ups (Kurzweil Applied Intelligence and Kurzweil Music Systems), resulting in heavy local and national (including Time, Scientific American, The Wall Street Journal, High Technology, Omni, and Connoisseur) as well as local and national network television news (including Today, CBS Evening News, and PM Magazine).
Managed media relations and developed marketing communications (including a prize-winning film) for a Xerox Corporation subsidiary.
Developed annual reports, publications, and marketing materials (including an award-winning a/v presentation), and coordinated fundraising efforts with foundation and corporate supporters for two New York City teaching hospitals.
Planned and executed advocacy media campaigns for two non-profit education groups, as well as creating annual reports, grant proposals, and fundraising materials.
Collaborated in planning innovative grant programs in the arts and humanities for two client foundations.
1976-1979. Associate, Roslyn Willet Associates; Freelance work, New York City..
Wrote and placed features and releases, coordinated press conferences for Fortune 500 corporations including Burroughs (Unisys) subsidiaries and for Nashua Corporation, primarily in high technology fields.
Wrote freelance articles on health care and community issues for weekly newspapers and a national health monthly; also wrote direct mail copy.
1974-1975. Community Coordinator, Center for Independent Living, New York City.
Maintained liaison with dozens of government, social service, and volunteer agencies in three-state area. Interviewed, counseled clients (visually impaired elderly persons). Wrote self-help handbook for older persons that was distributed nationally.
Refereed articles:
1. Slater, M.D., & Zimmerman, D.E. (In press). Description of Web sites in search listings: A potential obstacle to informed choice of health information. American Journal of Public Health.
2. Slater, M.D. (In press). Sensation-seeking as a moderator of the effects of peer influences, consistency with personal aspirations, and perceived harm on marijuana and cigarette use among younger adolescents. Substance Use and Misuse.
3. Haard, J., Slater, M.D. & Long, M. (In press.) Scientese and ambiguous citations in the selling of unproven medical treatments. Health Communication.
4. Slater, M. D. (In press.) Alienation, aggression, and sensation-seeking as predictors of adolescent use of violent film, computer, and website content. Journal of Communication.
5. Slater, M.D. & Rouner, D. (2002). Entertainment-education and elaboration-likelihood: Understanding the processing of narrative persuasion. Communication Theory, 12, 173-191.
6. Slater, M.D. & Zimmerman, D.E. (2002) Characteristics of Web sites identified by major search portals. Journal of the American Medical Association, 288,(3), 316-317.
7. Slater, M.D. & Kelly, K. (2002). Testing alternative explanations for exposure effects in media campaigns: The case of a community-based, in-school media drug prevention project. Communication Research, 29, 367-389.
8. Slater, M.D., Karan, D., Rouner, D., Walters, D., Beauvais, F., & Murphy, K. (2002). Effects of threatening and non-threatening visuals, announcer gender, and announcer vocal quality on responses to televised alcohol warnings. Journal of Applied Communication Research, 30, 27-49.
9. Kelly, K., Slater, M.D., & Karan, D. (2002). Image advertisements’ influence on adolescent perceptions of the desirability of beer and cigarettes. (Joint first author with Kelly). Public Policy and Marketing, 21, 295-304.
10. Martin, S. E., Snyder, L., Hamilton, M., Fleming-Milici, F., Slater, M.D, Stacy, A., Chen, M-J., & Grube, J. W. (2002). Alcohol advertising and youth. Alcoholism: Clinical and Experimental Research, 26, 900-906.
11. Buller, D. B., Woodall W. G., Zimmerman D., Heimendinger, J., Rogers, E., Slater, M.D., Hau, B., Pepper, J., Bartlett-Horch, K., Woodall, P.B., Dignan, M., Hines, J., & LeBlanc, M. (2001). Formative research activities to provide web-based nutrition education to adults in the Upper Rio Grande Valley. Journal of Family & Community Health, 24(3), 1-13.
12. Slater, M. D. (2001). Personal value of alcohol use as a predictor of intention to decrease post-college alcohol use. Journal of Drug Education, 31, 263-269.
13. Kelly, K., Slater, M.D., Karan, D., & Hunn, L. (2000). Lifestyle advertising: The use of human models and cartoon characters in magazine ads for cigarette, beer, and non-alcoholic beverages. Journal of Public Policy and Marketing, 19, 189-200.
14. Slater, M.D., Kelly, K., & Edwards, R. (2000). Integrating social marketing, community readiness, and media advocacy in community-based prevention efforts. Social Marketing Quarterly, 6, 124-137.
15. Slater, M.D. (1999) Drinking and driving PSAs: A content analysis of behavioral influence strategies. Journal of Alcohol and Drug Education, 44, (3) 68-81.
16. Slater, M.D. (1999). Integrating application of media effects, persuasion and behavior change theories to communication campaigns: A stages-of-change approach. Health Communication, 11, 335-354.
17. Slater, M.D., Rouner, D., Karan, D., Murphy, K., & Beauvais, F. (1999). Placing alcohol warnings before, during, and after TV beer ads: Effects on recall, knowledge, and responses to the ads and warnings. Journalism and Mass Communication Quarterly, 76, 468-484.
18. Perea, A. & Slater, M.D. (1999). Effects of source power distance and collective versus individual appeal strategies on Mexican-American and Anglo young adults’ responses to televised alcohol warnings. Journal of Health Communication, 4, 295-310.
19. Slater, M.D., Basil, M., & Maibach, E. W. (1999). A cluster analysis of alcohol-related attitudes and behaviors in the general population. Journal of Studies on Alcohol,60, 667-674.
20. Smitham, D.M., Slater, M.D., Luther, N.J., Jumper-Thurman, P. (1999). A comprehensive survey of solvent abuse prevention materials. Journal of Alcohol and Drug Education, 45, 32-46.
21. Rouner, D., Slater, M.D., & Buddenbaum, J. (1999). Perceptions of bias in news sources as they relate to beliefs about general media bias. Newspaper Research Journal, 20 (2) 41-51.
22. Zimmerman, D. E., Muraski, M. L., & Slater, M. D. (1999). Taking usability testing to the field. Technical Communication, 46, 495-500.
23. Slater, M.D., Karan, D., Rouner, D., Murphy, K., & Beauvais, F. (1998). Developing and assessing alcohol warning content: Responses to quantitative information and behavioral recommendations in warnings with TV beer ads. Public Policy and Marketing, 17, 48-60.
24. Slater, M.D., Rouner, D., Domenech-Rodriguez, M.M., Beauvais, F., Murphy, K., and Estes, E. (1998). Adolescent counterarguing of TV beer ads: Implications for alcohol education. Journal of Health Education, 29, 100-106.
25. Slater, M.D. (1997). Persuasion processes across receiver goals and message genres. Communication Theory, 7, 125-148.
26. Slater, M.D., Rouner, D., Domenech-Rodriguez, M.M., Beauvais, F., Murphy, K., and Van Leuven, J. (1997) Adolescent responses to TV beer ads and sports content/context: Gender and ethnic differences. Journalism and Mass Communication Quarterly, 74, 108-122.
27. Slater, M.D., & Rouner, D. (1996). How message evaluation and source attributes may influence credibility assessment and belief change. Journalism and Mass Communication Quarterly, 74, 974-991.
28. Slater, M.D., & Rouner, D. (1996). Value-affirmative and value-protective processing of alcohol education messages that include statistical evidence or anecdotes. Communication Research, 23, 210-235.
29. Slater, M.D., Rouner, D., Beauvais, F., Murphy, K., Van Leuven, J., & Domenech-Rodriguez, M.M. (1996) Adolescent male reactions to TV beer ads: The effects of sports content and programming context. Journal of Studies on Alcohol, 57, 425-432.
30. Slater, M.D., Rouner, D., Beauvais, F., Murphy, K., Domenech-Rodriguez, M.M., and Van Leuven, J. (1996). Adolescent perceptions of underage drinkers in TV beer ads. Journal of Alcohol and Drug Education, 42, 43-56.
31. Slater, M.D. (1996) Theory and method in health audience segmentation. Journal of Health Communication, 1, 267-283.
32. Slater, M.D., Rouner, D., Beauvais, F., Murphy, K., Van Leuven, J., & Domenech-Rodriguez, M.M. (1996) Adolescent counterarguing of TV beer advertisements: Evidence for the effectiveness of alcohol education and critical viewing discussions. Journal of Drug Education, 26, 143-158.
33. Maibach, E. W., Maxfield, A. S., Radin, K., & Slater, M. D. (1996). Translating health psychology into effective health communication: The American Healthstyles audience segmentation project. Journal of Health Psychology, 1, 261-277.
34. Chipman, H., Kendall, P., Slater, M.D., & Auld, G. (1996) Audience responses to a risk communication message in four media formats. Journal of Nutrition Education, 28, 133-139.
35. Slater, M.D., & Domenech, M.M. (1995) Alcohol warnings in TV beer advertisements. Journal of Studies on Alcohol, 56, 361-367.
36. Skinner, E.R., & Slater, M.D. (1995). Family communication patterns, rebelliousness, and adolescent reactions to anti-drug PSAs. Journal of Drug Education, 25, 343-355.
37. Chipman, H., Kendall, P., Auld, G., Slater, M., & Keefe, T. (1995). Consumer reaction to a risk/benefit/options messages about agricultural chemicals in the food supply. Journal of Consumer Affairs, 29, 110-124.
38. Slater, M.D., Zimmerman, D.E., Halvorson, H., Kean, T., & Rost, J.D. (1994). Delivering health information to the disadvantaged: Assessing a hypertext approach. Hypermedia, 6(2), 67-86.
39. James, J., Auld, G., & Slater, M. (1993). Dietician's cognitive knowledge structure relative to fat and cholesterol. Journal of Nutrition Education, 25, 193-200.
40. Slater, M., Chipman, H., Auld, G., Keefe, T., & Kendall, P. (1992). Information processing and situational theory: A cognitive response analysis. Journal of Public Relations Research, 4, 189-203.
41. Slater, M., & Rouner, D. (1992). Confidence in beliefs as an outcome of source credibility and message discrepancy, and as a predictor of belief change persistence. Communication Research, 19, 597-617.
42. Slater, M. (1991). Use of message stimuli in mass communication experimentation. Journalism and Mass Communication Quarterly, 68, 412-421.
43. Slater, M., & Flora, J.A. (1991). Health lifestyles: audience segmentation analysis for public health interventions. Health Education Quarterly, 18, 221-233.
44. Van Leuven, J., & Slater, M. (1991). Publics, organizations, and the media: How changing relationships shape the public opinion process. Public Relations Research Annual, 3, 165-178.
45. Slater, M., Rouner, D., & Tharp, M. (1991). Impact of the VDT on structural vs. mechanical editing among students. Journalism Educator, 45(4), 45-48.
46. Slater, M. (1991). Combining cooperative learning and individual client work in the public relations capstone course. Teaching Public Relations, 22, 1-2.
47. Basil, M.D., Schooler, C., Altman, D.G., Slater, M., Albright, C.L., & Maccoby, N. (1991). How cigarettes are sold in magazines: Special messages for special markets. Health Communication, 3, 75-91.
48. Slater, M. (1990). Processing social information in messages: Social group familiarity, fiction/non-fiction labels, and subsequent beliefs. Communication Research, 17, 327-343.
49. Slater, M. (1989). Social influences and cognitive control as predictors of self efficacy and eating behavior. Cognitive Therapy and Research, 13, 231-245.
50. Albright, C., Altman, D., Slater, M., & Maccoby, N. (1988). Cigarette advertisements in magazines: Evidence for a differential focus on women and youth. Health Education Quarterly, 15, 225-233.
51. Altman, D., Slater, M., Albright, C., Maccoby, N. (1987). How to sell an unhealthy product: Cigarette advertising strategies 1960-1985. Journal of Communication, 37(4), 95-106. (Joint first authorship with Altman).
Book chapters, edited academic articles, and technical reports:
52. Slater, M.D. (2002). Communication research on a broader stage. Buller, D., & Slater, M. D. (Eds).Journal of Applied Communication Research. (Special issue on funded research.)
53. Slater, M.D. (2002). Involvement as goal-directed, strategic processing: The Extended ELM. In J. Dillard and M. Pfau, The Persuasion Handbook: Theory and Practice (pp. 175-194), Thousand Oaks, CA: Sage.
54. Slater, M.D. (2002). Entertainment-education and the persuasive impact of entertainment narratives. In T. Brock, J.J. Strange, and M.C. Green, Narrative Impact: Social and Cognitive Foundations (pp. 157-182). Hillsdale, NJ: Erlbaum.
55. Kelder, S.H., Pechmann, C., Slater, M.D., Worden, J.K., & Levitt, A. (2002). The National Youth Anti-Drug Media Campaign. American Journal of Public Health, 92, 1211. Letter to editor.
56. Slater, M.D. (1998). Gaps in knowledge and research opportunities: The media and alcohol abuse prevention. A report to the National Institute of Alcohol Abuse and Alcoholism, Rockville, MD.
57. Jumper-Thurman, P., Slater, M., Smitham, D., Serrato, S., Plestad, B., & Helm, H. (1998). How effective are inhalant prevention media materials? Pathways: A Practical Forum for Services to Indian Children and Families. 13(3), 3-4, 11.
58. Basil, M.D., Basil, D.Z., Maibach, E.W., & Slater, M.D. (1998). Low fat eating, dieting, and exercise: A cluster analysis. Proceedings of the 1997 Innovations in Social Marketing Conference.
59. Domenech-Rodriguez, M. M., Slater, M. D., & Beauvais, F. (1997). Beer advertising to Latino youth: Effects of Spanish vs. English language targeting. In S. Biagi & M. Kern-Foxworth, (Eds.) How the media reflect who we are (pp. 205-211) . Newbury Park, CA: Fox Grove.
60. Slater, M.D. (1995). Choosing audience segmentation strategies and methods for health communication. In E. Maibach & R. Parrott, (Eds.), Designing health messages: Approaches from communication theory and public health practice (pp. 186-198). Newbury Park, CA: Sage.
61. Slater, M.D. and Coughlin, K. (1995). Segmentation and channel analysis: Reaching the Colorado public. Denver, CO: Colorado Department of Wildlife, Human Dimensions Research Report No. 25.
62. Slater, M., & Flora, J.A. (1994). Is health behavior consumer behavior? Health behavior determinants, audience segmentation, and designing health promotion campaigns. In E. Clark, D. Stewart, & T. Brock (Eds.) Advertising, attitude, and affect in response to advertising. Hillsdale, NJ: Lawrence A. Erlbaum.
63. Slater, M. (1992) Mass communication research: Lessons for persuasive communication. In M. Manfredo (Ed.), Influencing human behavior: Applications in recreation and tourism (pp. 127-148). Champaign, Ill: Sagamore Press.
64. Zimmerman, D.E., Slater, M.D., & Tipton, M. (1992). Strategies for evaluating CD-ROM multimedia: Considerations for advancing communication effectiveness. 1992 Society for Technical Communication Region 7 Conference Proceedings (pp. 74-78). Denver, CO: Society for Technical Communication.
65. Kendall, P.A., Auld, G., Slater, M., Keefe, T., & Chipman, H. (1991) Communicating about agricultural chemicals in the food supply: A risk/benefit approach. Technical Report for Extension Service, Science and Education and Food Safety Inspection Service, U.S. Department of Agriculture, Project No. 89-EXCA-3-0986.
66. Kendall, P.A., & Slater, M. (1990) Designing a public awareness message on food safety: A risk/benefit approach to communicating about agricultural chemicals. Extension Service Technical Bulletin XCM-146.
67. Slater, M. (1982). Flatbush: Citibank's test flight. New York Affairs, 7(2), 39-49.
Edited volumes:
68. Buller, D. and Slater, M. D., Eds. (2002). Special issue on funded research in Communication. Journal of Applied Communication Research.
Under review or final preparation for review (partial listing):
Slater, M.D., Swaim, R., & Anderson, L. Violent media content and aggression in adolescents: A negative feedback-loop model.
Aloise-Young, P., Slater, M.D., & Cruikshank, C. Mediators and moderators of magazine advertisement effects on adolescent cigarette smoking.
Slater, M.D., Buller, D., Waters, E., Archibeque, M., & Leblanc, M. A test of conversational and testimonial messages versus didactic presentations of nutrition information for Hispanic adults.
Principal investigator for R01-AA10377, “Alcohol Risk Perceptions and the Media,” funding by the National Institute on Alcohol Abuse and Alcoholism, four years and $1,761,000 in total costs. 2001-2005.
Principal investigator for R01-DA12360, “Community Readiness and Media Prevention Campaigns,” funding by the National Institute on Drug Abuse, 5 years, $2,435,000 in total costs. 1998-2003.
Co-principal investigator (Kathleen Kelly, PI) and proposal co-author for “The Effect of Tombstone Advertising on Selling Beer and Tobacco,” funding by the Robert Wood Johnson Foundation, 2 1/2 years, $305,000 in total costs. 1997-1999.
Co-PI and proposal co-author (Don Zimmerman, PI) for study of public education efforts regarding pesticides directed to supermarket consumers, funding by EPA, 3 years, $800,000 in total costs. 1997-2000.
Principal investigator for project R01-AA10377, “Optimizing and Evaluating Alcohol Warnings in TV Ads,” funding by the National Institute on Alcohol Abuse and Alcoholism, four years and $665,000 in total costs. 1995-1999.
Public Education/Communication Core director for NIEHS-funded Colorado Injury Prevention Center, three years, Core budget approximately $100,000 in total costs, 1995-1998.
Principal investigator for project R29-AA08756 (a FIRST award), "TV Alcohol Ads, Sports, and the Adolescent," funding by the National Institute on Alcohol Abuse and Alcoholism, four years and $400,000 in total costs, including $30,000 minority graduate student supplement. 1992-1996.
Principal investigator, "A Study of Health Information on Interactive Video Systems" funded by AMC-Cancer Research Center and Warner New Media ($18,800). 1992.
Principal investigator, "Segmentation and Channel Analysis: Non-traditional Audiences," for the Colorado Dept. of Wildlife ($26,000). 1994.
Initiated grant proposal to Hewlett-Packard, Inc., that resulted in a $50,000 equipment grant to equip a graduate student/faculty research facility for the Department of Technical Journalism, Colorado State University, 1989-1990, followed by a partial matching grant of $20,000 from the university Provost's Office to equip the facility, and a follow-up $8,900 equipment grant from Hewlett Packard in 1991.
Dissertation research grant, Office of Graduate Studies, Stanford University, 1987-88.
Public Health Service predoctoral fellowship with the Stanford Center for Research in Disease Prevention, Stanford University, 1985-1986.
First year fellowship to Ph.D. program, Institute for Communication Research, Stanford University, 1984-1985.
1. “Effects of amount of exposure to a localized anti-drug campaign after testing for social desirability artifacts and reverse causation,” Slater, M.D., & Kelly, K. International Communication Association, Health Communication Division, Seoul, Korea, July, 2002.
2. “Web-based rural health promotion in the United States: The Northern Rio Grande Internet Project experience,” Slater, M.D., Zimmerman, D., Hau, B., Bartlett-Horch, K. International Communication Association, Health Communication Division, Seoul, Korea, July, 2002.
3. “Scientese and ambiguous citations in the selling of unproven medical treatments,” Haard, J., Slater, M.D., & Long, M. International Communication Association, Health Communication Division, Seoul, Korea, July, 2002.
4. “Source credibility and value involvement as they impact perceived persuasiveness,” Ledford, C., Rouner, D., & Slater, M.D., International Communication Association, Public Relations Division, Seoul, Korea, July, 2002.
5. “The Extended ELM: The case of implicit persuasive communication,” Slater, M.D. Health Cognition Conference 2002, Brainerd, MN. Invited speaker.
6. “Using the community readiness model in cross-cultural social marketing efforts,” Kelly, K.J., Edwards, R.W., Comello, M.L.G., Plested, B.A., Thurman, P.J., & Slater, M.D., Academy of Marketing Science, Valencia, Spain, June, 2002.
7. “Testing effects of exposure to a school-based media prevention effort,” Slater, M.D., & Kelly, K. Society for Prevention Research, Seattle, WA, May 2002.
8. “Exposure to magazine advertising of cigarettes and adolescent cigarette smoking: Mediating and moderating processes,” Aloise-Young, P., Slater, M.D., & Cox, C., Society for Prevention Research, Seattle, WA, May 2002.
9. “Web site types listed by the five most commonly-used search engines in response to inquiries about heart disease, cancer, and weight loss,” Slater, M.D., & Zimmerman, D.E., Kentucky Conference on Health Communication, April, 2002.
10. “Health communication professionals: Collaborating for the future,” invited panelist, Kentucky Conference on Health Communication, April, 2002.
11. “Healthy People 2010: the role of health communication,” invited panelist, Kentucky Conference on Health Communication, April, 2002.
12. “Using stories to prompt attitude and behavior change,” invited speaker, Centers for Disease Control (Center for Reproductive Health/Global AIDS Project), April, 2002.
13. “Sensation-seeking as a moderator of the effects of peer pressure, personal aspiration and perceived risk on marijuana and cigarette use among adolescents,” Slater, M.D. Society for Prevention Research, Washington, D.C., June, 2001.
14. “A reliable two-item sensation-seeking index and prediction of substance use,” Slater, M.D., Hoyle, R., Stephenson, M.T., & Palmgreen, P. Society for Prevention Research, Washington, D.C., June, 2001.
15. “Effects of peer pressure and beliefs about alcohol use on adolescents as moderated by sensation-seeking status,” Slater, M.D., Research Society on Alcoholism, Montreal, Canada, June, 2001.
16. “Alienation, aggression, and sensation-seeking as predictors of adolescent use of violent film, computer and website content,” Slater, M.D. International Communication Association, Mass Communication Division, Washington, D.C., May, 2001.
17. “Foods, pesticide residues, and consumers: Extending the application of the EPPM,” Zimmerman, D., Slater, M.D., Kendall, P. & Keefe, T. International Communication Association, Health Communication Division, Washington, D.C., May, 2001.
18. “Young adolescent responses to tombstone versus lifestyle advertisements: Evidence for lifestyle ad effects on beliefs that legal substances are socially desirable,” Slater, M.D., Kelly, K., Karan, D. Health Communication Division, National Communication Association, November 2000. Top Three paper award.
19. “Effects of threatening and non-threatening visuals, announcer gender, and announcer vocal quality on responses to televised alcohol warnings,” Slater, M.D., Karan, D., Rouner, D., Walters, D., Beauvais, F., and Murphy, K. International Communication Association, Health Communication Division, Acapulco, Mexico, June 2000
20. “Processing warnings about alcohol: Effects of voice-over and text with illustrative visuals,” Walters, D., Slater, M.D., Rouner, D., & Nerger, J. International Communication Association, Information Systems Division, Acapulco, Mexico, June 2000 (based on advisee’s masters’ thesis).
21. “Social marketing and media advocacy: Complementary techniques for advancing community readiness for prevention,” Slater, M.D., Kelly, K., and Edwards, R.E. Innovations in Social Marketing, Washington, D.C. June 2000. (Novelli award for outstanding theoretical contribution to social marketing field.)
22. “Personal value of alcohol use as a predictor of intention to decrease post-college alcohol use,” Slater, M. D. Research Society on Alcoholism, Denver, CO, June 2000.
23. “A content analysis of drinking and driving public service announcements,” Slater, M. Research Society on Alcoholism, Santa Barbara, CA, June 1999 .
24. “Responses to alcohol warnings in Latino vs Anglo males and females: Effect of collectivist appeal and surgeon general attribution,” Perea, A. and Slater, M. Research Society on Alcoholism, Santa Barbara, CA, June 1999 .
25. “Alcohol warnings in TV beer ads: Treatment vs. control and placement effects,” M. Slater, D. Karan, D. Rouner, F. Beauvais, & K. Murphy. Research Society on Alcoholism, Santa Barbara, CA, June 1999 .
26. “Lifestyle advertising: The use of human models and cartoon characters in cigarette, beer, and non-alcoholic beverage advertising,” Kelly, K., Slater, M.D., Karan, D., & Hunn, L. Public Policy and Marketing, Lafayette, IN, June 1999.
27. “The problem of typology in studying persuasive health messages: The case of drunk driving PSAs,” Slater, M.D. International Communication Association, Health Communication Division, San Francisco, CA May 1999.
28. “Identification, evaluation, and persuasion in the processing of narrative fiction,” Slater, M.D. & Rouner, D. International Communication Association, Information Systems Division, San Francisco, CA May 1999.
29. “Responses to televised alcohol advertisements and warnings,” Slater, M.D. National Communication Association, NYC, November 1998 (invited paper).
30. “Using the stages-of-change model to integrate application of media effects, persuasion, and behavior change theories of communication campaigns,” Slater, M.D. National Communication Association, NYC, November 1998.
31. “Placing alcohol warnings before, during and after TV beer ads: Effects on recall, knowledge, and responses to the ads and the warnings,” Slater, M.D., Rouner, D., Karan, D., Murphy, K., & Beauvais, F. Association for Education in Journalism and Mass Communication, Advertising Division, Baltimore, MD, August 1998.
32. “Effect of source power distance and collective versus individualist appeal strategies on Mexican American and Anglo young adult responses to televised alcohol warnings,” Perea, A. & Slater, M. Association for Education in Journalism and Mass Communication, Communication Theory and Methodology Division, Baltimore, MD, August 1998. (Based on advisee’s master’s thesis).
33. “Gender-role and sexual imagery in television advertisements,” Rouner, D., Domenech-Rodriguez, M.M., & Slater, M.D. International Communication Association, Mass Communication Division, Jerusalem, Israel, July 1998.
34. “Cognitive response analyses in assessing audience reactions to health-related messages,” Slater, M. International Communication Association, Health Communication Division, Montreal, Canada, May 1997 (invited paper).
35. “The processing of narrative fiction from the persuasion perspective: An exploratory study,” Slater M.D., Rouner, D. International Communication Association, Information Systems Division, Montreal, Canada, May 1997 .