| Theory |
Description |
Smoking cessation
use |
Limitations |
| Health Belief
Model |
explains and
predicts health behaviors using the attitudes and beliefs toward disease,
especially perceived barriers, perceived benefits, and perceived susceptibility |
focus messages
on overcoming perceived barriers toward smoking cessation, as well
as the benefits of quitting |
not tested as
a whole, environmental or economic factors are not included, does
not incorporate the influence of social norms and peer influences |
| Theory of
Reasoned Action |
links individual
beliefs, attitudes, and intentions, and assumes that behaviors are
under volitional control, and intention of quitting smoking is the
most important indicator of behavioral change |
focus messages
on an individual's beliefs and attitudes to increase intention of
quitting smoking |
does not consider
environmental issues, and assumes linearity of the theory components
when they may be cyclical |
| Elaboration
Likelihood Model |
attitude change
via the central route (individuals are highly motivated) is relatively
permanent, resistant to counter-argument, and predictive of behavior;
the peripheral route (individuals are less motivated) is less so |
create messages
that are understandable and focused on increasing motivation and ability
|
high motivation
and high ability are necessary for a high probability of following
the central route, dynamic interaction between steps, assumes people
can be classified into categories |
| Stages of
Change Theory |
five stages
are precontemplation, contemplation, preparation for action, action,
and maintenance; no longer considered linear; rather, stages are components
of a cyclical process that varies for each individual |
tailor messages
to an individual's cyclical stage of change process |
doesn't account
for environmental factors, presents a descriptive rather than causative
explanation of behavior, each stage may not be suitable for characterizing
every population |