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Elaboration Likelihood Model attitude change via the central route (individuals are highly motivated) is relatively permanent, resistant to counter-argument, and predictive of behavior; the peripheral route (individuals are less motivated) is less so Smoking cessation application create messages that are understandable and focused on increasing motivation and ability Limitations high motivation and high ability are necessary for a high probability of following the central route, dynamic interaction between steps, assumes people can be classified into categories |
Introduction > Health behavior change
theories > Implementation >
Testing > Conclusion > |