Theory of Reasoned Action

links individual beliefs, attitudes, and intentions, and assumes that behaviors are under volitional control, and intention of quitting smoking is the most important indicator of behavioral change

Smoking cessation application

focus messages on an individual's beliefs and attitudes to increase intention of quitting smoking

Limitations

does not consider environmental issues, and assumes linearity of the theory components when they may be cyclical

Home > Research > HICSS-36

Introduction >
  Goals of project
  Message tailoring
  Interpersonal communication
  Educational technology example
  SCI-WISE interface
  Hypothesis testing and results

Health behavior change theories >
  Four theories
  Health Belief Model
  Theory of Reasoned Action
  Elaboration Likelihood Model
  Stages of Change Theory
  Summary of theories

Implementation >
  Goal, context, agents, acts
  Stages of Change implementation
  Agent design
  Traditional and agent interfaces

Testing >
  Research questions and hypotheses   Independent variables
  Dependent variables
  Experimental design

Conclusion >
  Summary
  Future research