Kirk Hallahan Publication Citations

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Publications and Presentations Organized by Topic
Updated August 2004

Indicates: Refereed article or book chapter | Unpublished refereed or invited conference paper

Available online as: PDF document | Word document | Web site

"M.L. Mackenzie King: Rockefeller's Other Public Relations Counselor"
Public Relations Review, 29(4), November 2003, 401-414. [Based on Top 5 Research Paper at International Communication Association Conference, 2003, San Diego. Presentaton Handout | Longer Version]

"Chaos and Controversy Followed Ludlow Massacre" News feature distributed on 90th anniversary of tragedy. Reprinted or adapted in several Colorado newspapers and other publications: Fort Collins Coloradoan, April 24, 2004, p. A10. Rocky Mountain Bullhorn, 4(35), April 29-May 5,2004, p. 8.

Striking Back! John D. Rockefeller Jr.'s Crisis Response to the 1913-1914 Colorado Coal Strike
Book project pending completion Fall 2003. Chapters: 1. Prelude, 2. Strife, 3. Response, 4. Pressure, 5. Pressed 6. Counsel, 7. Publicity, 8. Inquiry, 9. Pursuit, 10. Representation, 11. Charm, 12. Advocacy, 13. Welfare, 14. Epilogue. 15. Lessons. Photo courtesy of Rockefeller Archive Center

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Cultural and Critical Theory

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"Post-Earthquake Crisis Communications in Taiwan. A Examination of Corporte Advertising and Strategy Motives" With Fei-Wen Ho (master's thesis). Journal of Communication Management, 8(3), 291-306 February 2004.

"Airline Crisis Communication: A Japan-U.S. Comparative Study"
With Amon Haruta (master's thesis). Asian Journal of Communication, February 2004, 13(2), 122-150. Based on paper presented to PRSA Educators Academy International Interdisciplinary Reearch Conference, Miami, April 2000.

"Gender-Based Differences in Processing of Promotional Communications"
Paper presented to joint meeting of Advertising and Public Relations Divisions, Association for Education in Journalism and Mass Communication, Washington, D.C. August 1995.

"The Mortgage Redlining Controversy, 1972-75"
Case study of efforts by activists organized by National People's Action to secure passage of the Home Mortgage Disclosure Act (HMDA) of 1975. Paper presented to Association for Education in Journalism and Mass Communication Qualitative Studies Division, Montreal, August 1992.

"Black Toys for Christmas"
Synopsis of 1975 PRSA Silver Anvil-award winning public relations program. Also reprinted in Richard W. Darrow and Dan J. Forrestal (Eds.), The Dartnell Public Relations Handbook, pp. 340-42. Chicago: Dartnell, 1979. See also "Black Business", co-authored with Martin Cooper, PSA magazine (in-flight magazine of Pacific Southwest Airlines). East-West Network, publishers. August 1975, pp. 67-69.

"Protecting An Organization's Digital Public Relations Assets"
Public Relations Review,30(3), 255-268. Fall 2004. Based onnvited panel presentation on "The Dark Side of the Internet," AEJMC Public Relations Division, Kansas City, August 2003. Legal and practical issues for dealing with attackers, hackers, lurkers, rogues and thieves.

"Economics, Content and Identity Issues at U.S. Online Newspapers--A Survey of Managers"
With Jack Lovelace (master's thesis). Paper presented to Communication Technology and Policy Division, Association for Education in Journalism and Mass Communciation, Toronto, August 2004.

"A Model for Assessing Web Sites as a Tool in Building Organizational-Public Relationships"
Paper accepted for presentation at International Communication Association, Public Relations Division, San Diego, 2003. ICA presentation Poster (PowerPoint slide)

"Online Public Relations"
Chapter in Hossein Bidgoli (Ed.), The Internet Encyclopedia, John Wiley & Sons, 2003, 769-783.

"Perceptions of Public Relations Web Sites by Computer Industry Journalists"
With David Hachigian (master's thesis). Public Relations Review, 29(1), Spring 2003, 43-62. [Based on a Top 3 Research Paper presented at PRSA Educators Academy National Conference, Atlanta, 2002.]

"Teaching With and About the Internet"
Chapter 39 in Lynne M. Sallot (Ed.), Learning to Teach. New York: Public Relations Society of America, New York, pp. 369-374.

"Adoption of an Intranet-Based Performance Reporting System"
With Debby Weitzel (master's thesis). Accepted for presentation at International Communication Association, Communication and Technology Division, 2003, San Diego. Presentation handout (.pdf format)

"Improving Public Relations Web Sites Through Usability Research"
Public Relations Review, 27(3), 223-239. [Based upon paper presented to PRSA Educators Academy International Interdisciplinary Research Conference, Miami, April 2000.] Synopsis published as Kirk Hallahan, "Improving PR websites through usability research," tips&tactics supplement to pr reporter, 38(6), May 8, 2000.

"Strategic Media Planning: Toward an Integrated Public Relations Media Model"
Book chapter in Robert L. Heath (Ed.), Handbook of Public Relations, Thousand Oaks, CA: Sage Publications, Inc., 2001, pp. 461-470. [Based upon Top 3 Faculty Paper/IABC Award Winner for Teaching Papers, Public Relations Division, Association for Education in Journalism and Mass Communication,Washington, D.C., August 1995.]

"Public Relations and Circumvention of the Press,"
Public Relations Quarterly, 38(2), Summer 1994, 17-19. Early discussion of the impact of new technology on media relations. [Based on 1994 presentation to the North Dakota Press Association.]. Quoted in John Stauber and Sheldon Rampton, Toxic Sludge is Good for You!, p. 196. Monroe, ME: Common Courage Press, 1995.

Marketing and Public Relations

"Public Relations and Marketing: Toward A Typology of Organizational Relationships"
Top 3 student paper presented to Association for Education in Journalism and Mass Communication, Public Relations Division, Montreal, August 1992.

"Three Roles of the Trade Press in Marketing"
Working paper, Colorado State University, n.d.

Message Processing and Strategy

"Media Framing of the Ukranian Political Crisis 2000-2001"
With Olga Baysha (master's thesis). Journalism Studies, 5(2), 233-246. May 2004. Based on paper presented at International Communication Association, Political Communication Division, 2003, San Diego. Presentation poster.

"The Dynamics of Issues Activation and Response: An Issues Processes Model"
Journal of Public Relations Research, Winter 2001, 13(1), 27-59. [Based on Top 3 Faculty paper presented at PRSA Educators Academy Annual Conference, Anaheim, October 1999.]

"Enhancing Motivation, Ability and Opportunity to Process Public Relations Messages"
Public Relations Review, Winter 2000, 26(4), 463-480. [Based on Top Two Faculty Paper, Behavioral Sciences Competition, Public Relations Society of America Educators Academy Interdisciplinary Research Conference, College Park, MD, June 1999.]

"Inactive Publics: The Forgotten Publics in Public Relations"
Public Relations Review, Winter 2000, 26(4), 499-515. [Based on Top 2 Faculty Paper, Behavioral Sciences Competition, Public Relations Society of America Educators Academy Second International, Interdisciplinary Research Conference, College Park, MD, June 1999.] Also reviewed by pr reporter newsletter, 43(2), January 10, 2000, pp. 1-2.

"Seven Models of Framing: Implications for Public Relations"
Journal of Public Relations Research, 11(3), Summer 1999, 205-242. [Originally presented as a Top 3 Faculty Paper, Public Relations Division, International Communication Association, San Francisco, May 1999.

"No, Virginia, It's Not True What They Say About Publicity's Third-Party Endorsement Effect" Public Relations Review, 25(4), Fall 1999, 331-350. [Based upon earlier paper presented to Joint Session of Public Relations and Advertising Divisions, Association for Education in Journalism and Mass Communication, Baltimore, MD, August 1998.]

"Need for Cognition as Motivation to Process Advertising and Publicity"
Top 3 Faculty Paper presented to Educators Academy, Public Relations Society of America, Nashville, TN, November 1997. Accepted for publication in 2004 by Journal of Promotion Management.

"Content Class as a Contextual Cue in the Processing of Publicity Versus Advertising"
Journal of Public Relations Research,11(4), Fall 1999, 293-320. [Originally presented as a Top 3 Faculty paper at the PRSA Educators Section, Seattle, October 1995.] Reviewed in J.E. & L.A. Grunig, "When conventional wisdom meets research: The myth of implied third-party endorsement," research supplement to pr reporter, No. 8, May 22, 2000.

"Media Framing of the Canadian 'Tainted Blood' Controversy, 1983-1993"
With Debbie L. Steele (master's thesis). Top 3 Paper, Communication Sciences Division, Public Relations Society of America Educators Academy First International, Interdisciplinary Research Conference, College Park, MD, June 1998.] Featured in pr reporter, June 29, 1998 and July 11, 1998 (reprinted as .pdf documents).

"Product News and Advertising: An Exploration Within a Student Population"
Paper presented to Association for Education in Journalism and Mass Communication Public Relations Division, Atlanta, August 1994. [Not available online.]

Professionalism/Professional Issues

"Challenges Confronting PREducation"
PR Tactics, 10(8), August 2003, p. 8.

"The 6Rs of Public Relations Research"
Invited column, Newsline, Monthly membership newsletter of PRSA Colorado Chapter, May 2003.

"CSU Professor Offers Pointers to Students"
PRSSA Forum, 30(2). Also distributed as an online handout Ten tips for prospective practitioners.

"Licensure of Public Relations Practitioners and the Doctrine of Compelling State Interest" Paper presented to Midwest Public Relations Conference, University of Wisconsin-Madison, Spring 1972. [Not available online.]

"Professional Association Membership, Professional Socialization and the Professionalization of the Public Relations Practitioner,"
Unpublished master's thesis, University of Wisconsin-Madison, 1974. [Not available online.]

Public Relations Theory

Advisory Editor and Contributor, Robert L. Heath (Ed.), Encyclopedia of Public Relations. Thousand Oaks, CA: Sage. 2004 (forthcoming). Wrote 17 entries: Advertising, Community/Community Building, Colorado coal strike 1913-1914, Communication Management, Communication Technologies, Scott Cutlip, Diffusion Theory, Education-Early Public Relations, Endorsement, Endorsement-Third Party, Framing Theory, Involvement, Integrated Marketing Communications, Online Public Relations, Pat Penney (practitioner). Also Psychological Processing (with Cindy T. Christen).

"Classic Books Revisited: Walter Lippmann's Public Opinion." Journalism Studies, 5(3), 412-415. August 2004. [Other commentaries by Lynda Lee Kaide and Ralph Negrine, 409-412.

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"'Community' as the Foundation for Public Relations Theory and Practice"
Communication Yearbook, 28, 233-279. [Adapted from paper presented to Public Relations Division, Association for Education in Journalism and Mass Communication, August 1996.]

"Crossing Borders and Crossing Reality
Prepared remarks for the PR Division's conference theme panel presentation at International Communication Association, Public Relations Division, San Diego, May 2003.

"Four Varieties of Public Relations Programs"
Invited column in Public Relations Update, membership newsletter of AEJMC PR Division, 37(1), Winter 2002, 5.

"Rediscovering the Individual: The Potential Contribution of Consumer Research to Public Relations Theory and Research,"
Invited paper presented to Public Relations Division, International Communication Association, Acapulco, Mexico, June 2000.

"The Paradigm Struggle and the Public Relations Practitioner"
Public Relations Review, 19(2), Summer 1993, 197-205.

Published Book Reviews

Lester W. Milbrath, Envisioning a Sustainable Society, Learning Our Way Out. Public Relations Review, 21(2), Summer 1995, 170-171.

Paul Rogat Loeb, Generation at the Crossroads: Apathy and Action on the American Campus, Public Relations Review, 22(3), Summer 1997, 320-321.

Thomas J. Mickey, Sociodrama: An Interpretive Theory for the Practice of Public Relations, Public Relations Review, 23(4), Fall 1997, 414-415.

Gordon L. Patzer, Experiment-Research Methodology in Marketing and Applications. Public Relations Review, 23(4), Fall 1997, 416-417.

John J. McGonagle and Carolyn M. Vella, Protecting Your Company Against Competitive Intelligence, Public Relations Review, 25(2), Summer 1999, 255-256.

Robert L. Heath, Handbook of Public Relations, Public Relations Review, 29(1), Winter 2003, 94.

Selected Professional Materials Related to Public Relations

Public Relations Bibliography for Financial Services, 1982-1987, New York: PRSA Financial Services Section, 1988.

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Political Action Handbook. California League of Savings Institutions, 1986.

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Web/Online Publishing

PR -education. org
Web portal to public relations education
http://PR-education.org

Hallahan Course Resources
Master link to various web-based materials used in courses
http://lamar.colostate.edu/~hallahan/resoruces.htm

Hallahan Research Resources
Includes online bibliography, by topic, of major research articles published since 1989. Also bibliographic guide to sources, leading books, communications publications in CSU's Morgan Library. Cross-linked to PR-education.org.
http://lamar.colostate.edu/~hallahan/research.htm

Association for Education in Journalism and Mass Communication, Public Relations Division web site
Webmaster, 1999-present.
http://lamar.colostate.edu/~aejmcpr

JT350 Public Relations (Online)
A 3-credit 15-week online course providing a comprehensive introduction to public relations, including crisis and issues management. Uses WebCT software. Text: Wilcox, Cameron, Ault & Agee's Public Relations Strategies & Tactics, 7th edition. To access sample use icon on left or go to http//webct.colostate.edu. Enter: User name: demo_course. Password: user1.

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