SOME KEY VENDORS USED BY PUBLIC RELATIONS PROFESSIONALS
Agencies and Consultants
- Full service, boutique firms
- Individual consultants, freelance writer/producers
Photographers
Videographers, film or audio producers
Graphic designers/production artists
Printers
- Duplicating/quick printers
- Two-, four-color brochure printing
- Book, magazine and newspaper printers
Electronic release distribution services
- Wire services (Business Wire, PR Newswire)
- Facsimile services
Lettershop/mailing house distribution services
- Mail list maintenance
- Press kit printing and assembly
- Addressing, metering, pre-sorting of mail
News retrieval services
- Clipping services (Burrelle's, Bacon's, Luce's Allens)
- Broadcast monitoring services (Radio-TV Reports, Audio-
Video Reporting Services)
Research firms
-- Original, organization-specific studies
-- Syndicated studies
-- Shared research
-- Data base subscriptions (Nexis, Dialog, etc.)
Advertising specialty firms (includes as source of awards)
Fulfillment houses (process requests for materials)
Sales promotion/incentive program/training firms
Events-Related Vendors
-- Event, meeting planners
-- Equipment rental firms
-- Caterers
-- Entertainers
-- Temporary staff agencies/security staff agencies
Talent (featured speakers at events, hired spokespersons)
Executive/staff recruiters
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