Other Resources: General Communication, Online
Sources, Professional Organizations
Two short bibliographies are published annually on public relations
Public Relations Bibliography
This 30-page, typed
monograph includes major professional books, periodicals
and directories and is intended primarily for the working
Produced by Professional Practice Center, Public
Relations Society of America, 33 Irving Place, New York,
NY 10003. http://www.prsa.org. The 1994 edition is also
reproduced in a
leading textbook, Wilcox, Ault & Agee, Public Relations
Strategies and Tactics, 4th ed.
- Public Relations Review Annual Bibliography Issue
This leading scholarly journal has produced a bibliography
annually since 1976. The
latest issue contains citations and brief abstracts in 34
categories culled from 138 publications.
Two bibliographies printed in book form preceded the annual
editions produced by Public Relations Review. Consult these
volumes for earlier citations, which are often difficult to locate
Other bibliographies in book form are:
- Bishop, Robert L., comp. (1974). Public relations. A
comprehensive bibliography. 1964-72. Ann Arbor, MI: A.G. Leigh
Jones. Z 7164 P957 B57
An update of Cutlip's (1965) work covering the next nine years.
- Cutlip, Scott M., comp. (1965). A Public Relations
Bibliography, 2nd ed. Madison, WI: University of Wisconsin Press.
Z 7164 P957C8 1965.
The first comprehensive bibliography of the field was prepared by Cutlip in 1957 and was
updated eight years later. It remains the best single source of early citations in the field.
Ferre, John and Shirley C. Willihnganz, comp. (1991). Public relations
and ethics. a bibliography. Boston, G.K. Hall & Co.
- Keith A. Larson (1978). Public relations, the Edward L. Bernayses, and the
American Scene: A Bibliography. Westwood, MA: F.W. Faxon.
bibliography about Edward L. Bernays
- Miller, Debra A. (1993, April). Multicultural communications. A
bibliography. PRSA Foundation, 33 Irving Place, New York, NY 1003.
About 500 citations covering the years 1987 through 1992 on topic such
diversity, ethnicity, cross-cultural and inter-cultural communications,
ethnocentrism, myths and stereotypes, predjuce and discrimination.
- Norton, Alice (1970). Public relations. Information Sources.
MI: Gale Research.
Another useful compilation produced as part of Gale's Management
Information Guide series.
Body of Knowledge Project.
In 1988, the Public Relations Society of
America completed its Body of Knowledge project, which aimed to
codify the seminal works to date in the field. The result was:
Public Relations Body of Knowledge Task Force Report (1988).
Public Relations Review, XIV(1), pp. 3-40.
A listing of citations only recommended for inclusion in the
- Public Relations Body of Knowledge Abstracts (1989). Public Relations Society of
America, 33 Irving Place, New York, NY 10003.
Brief abstracts of each of the citations produced in a three-
ring notebook and on disk.
The following are online bibliographies that might contain useful
sources on selected topics. Also see Public
Relations Academic Links for additional bibliographic sources.
Theses and Dissertations
Students pursuing thesis and other research are encouraged to examine the
master's theses done at CSU as well as theses and dissertations done at other
- CSU Master's Theses -- Completed master's theses in Technical
deposited at the Morgan Library and can be accessed through the
System. You can search using the AUTHOR or TITLE keys. To find theses
related to your general topic area, conduct a WORD
search using the keywords THESIS (AND YOUR TOPIC), e.g. THESIS PUBLIC
RELATIONS. Copies of many theses are also stored in the Journalism and Technical
Communciation workroom, off Room 223 (mailroom). Theses may be checked out by
- Journalism Abstracts -- Theses and
dissertations completed at
journalism schools in the U.S. are abstracted in this annual publication
produced by the Association for Education in Journalism and Mass
Communication. Morgan Library keeps hard copies on the shelves at
PN4725.J67. (Note: The very earliest volumes are on microfilm; several
recent years are missing.)
- Dissertation Abstracts --Doctoral dissertations
produced in the U.S. are abstracted in this CD-ROM
base available in the Morgan Library Reference Section.
The two principal journals devoted to public relations are:
Journal of Public Relations Research
Begun in 1991 as an a quarterly
journal, the Journal is an official publication of the Public
Relations Division of the Association for Education in Journalism
and Mass Communication. The first three volumes were produced
annually under the title of Public Relations Research Annual.
Public Relations Review
Begun in 1971, the journal was begun under the
auspices of the former Foundation for Public Relations Education and
Research, and was taken over in the early 1990s by JAI Press, a
private academic publisher (when it also underwent a change in
The following publications (and others) frequently report research relevant to
public relations. Students are encouraged to become familiar with these:
- Other Scholarly Journals Applicable to Public Relations
Applied Communication Research *PN4701.C4X
Communication Research *PN91.C56
Communication Studies PN4701.C4X
Communication Quarterly PN4701.T6X
Critical Studies in Mass Communication
Media Center Journal (formerly Gannett
Human Communication Research P91.3.H85
International Journal of Public Opinion
Journal of Advertising HF5801.J59
Journal of Advertising Research HF5801.J6
Journal of Broadcasting & Electronic Media PN1991.J6
Journal of Communication *PN 1991.J6
Journal of Consumer Research HC100.C6/J68X
Journal of Current Issues and Research in Advertising
HF5801.C84 (formerly Current Issues....)
Journal of Marketing HF5415.A/J6
Journal of Marketing Research HF 5415..2/J66
Journal of Media Ethics
Journalism History PN4700.J65
Journalism Quarterly *PN4700.J7
Mass Comm Review
Newspaper Research Journal
Public Opinion Quarterly *HM261.A1.P8
Speech Monographs PN4701.S6
Southern Speech Communication Journal PN4701.S65
Western Journal of Speech Communication PN4701.W45
The following are non-refereed periodicals that frequently include
information that that might be valuable for graduate research purposes.
- Communication World -- Official journal of the International Association
of Business Communicators.
- Public Relations Journal -- Published for 50 years by the Public Relations
Society of America. (Succeeded in 1994 by two other publication
listed below as professional publications.
- Public Relations Quarterly -- Opinion articles and case studies,
produced by independent publishing company.
Two brand new publications produced by Ragan Communications, Inc., Chicago are:
- Ragan's Public Relations Journal
- Journal of Employee Communication Management
About 15 other magazines and newsletters are published in the public relations
field and are possible sources of information or case study materials.
The following four publications are available from the instructor and contain
current articles of potential interest to researchers:
O'Dwyer's PR Services Report -- A monthly magazine. Issues are
often devoted to a particular specialty, with profiles of practitioners
- pr reporter -- A weekly newsletter devoted to the application of
behavioral concepts to public relations practice.
- Public Relations Strategist -- Quarterly slick magazine primarily direct
to senior public relations executives and chief executive officers.
- Tactics -- Monthly tabloid focusing on current
practices and industry news.
Other publications in the field are:
Electronic Data Bases
CASE Currents -- Council for Advancement and Support of Education
Inside PR/Reputation Management
Investor Relations Update
Communication Briefing -- Biweekly newsletter on effective communication
Community Relations Report -- Advice on all aspects of outreach activities
Jack O'Dwyer's Newsletter -- Leading weekly newsletter about the public
relations business, personnel.
Ragan Report -- Advice on internal communications
Special Events Report -- Covers the special events segment of the field.
Webmaster's Report -- Devoted to interactive public relations.
Public relations journals and relevant articles are
abstracted in more than 20 electronic data bases. Begin your search with those
data bases that are most closely focused on your topic.
Arts & Humanities Citation Index
Business Periodicals Index
Current Contents: Social & Behavioral Sciences
Current Index to Journals in Education
(Newspaper &) Periodical Abstracts
PTS Marketing & Advertising Reference Service
Social Science Citation Index
Trade & Industry Index
Journals in Morgan Library.
Current issues of all journals can be
found in the Journals Room on the second floor. Bound volumes of back issues
can be found in the regular stacks ranges.
Book titles available at Morgan Library and other regional libraries can be
accessed via the SAGE system. Another good way to become familiar with the
field is to browse the stacks.
Public Relations Titles
Begin your browsing by examining the two ranges where the principal PR materials
(including journals) are found. These classifications are found in the central
section of the second floor.
HM 263 Public Relations
Contains books on general PR within a social a social
science context; public relations
immediately follows sections on social psychology,
intercultural communication, and public opinion.
- HD 59 Management Communications
Focuses on the uses of
public relations, publicity, investor and employee
communications by organizations; adjacent categories include
corporate social responsibility and ethics, risk, and total
Other Places to Find PR Books
- Public libraries that use the Dewey Decimal System catalogue books in
- Current and upcoming titles are listed in Books in Print,
Forthcoming Books in Print and other references available in the Library
Reference section and at many book stores.
- Online book vendors have become handy sources for researching (and ordering)
books. These include Amazon.com, Barnes & Noble and Literacape.
- Large book stores such as Barnes & Noble, Border's and Tattered Cover, usually
stock public relations texts within the Business section, often intermixed with
Advertising or Sales and Marketing Titles. Also check separate sections devoted to
- The two leading academic publishers in the field are Lawrence Erlbaum
Associates and Sage Publications.
Books in Related Fields
The following are the Library of Congress classifications for other categories
that might of particular interest.
BF311 Psychology: Memory and Cognition
BF323 Psychology: Attitude and Persuasion
BF637 Psychology: Persuasion, Social Influence
HF5415 Marketing/Consumer Behavior
HF5549 Employee Communications (with Human Resources)
HF5718 Business Writing/Correspondence
HM24 Social Research Methods
HM258 Mass Communications-General
HM261 Public Opinion
HN57-59 American Society/Social Problems/Social Movements/
JF2112 Political Campaigns/Elections/Role of Media
P90/9l Mass Communications, including International and
PN96 News/News Research; Writing for Media
PN4700- Reporting/Newspapering/Magazines/Broadcast News
PN4100-4500 Speech/Public Speaking
T11 Technical Communication
T385 Computer Graphics
Z1-125 Printing and Books
More than 50 specialized directories are used by public
practitioners. Of these, about 35 are devoted to providing lists and
information about media outlets.
For research purposes, many of the other directories are useful sources of
contacts and provide a sampling universe for surveys. Among key categories are:
Current publication information for most of these can be found in PRSA's
annual Public Relations Bibliography.
PR Professionals and Organizations
Charitable Organizations of the United States
Association of Women in Communication (formerly WICI) Membership Directory
Encyclopedia of Associations
IABC Membership Directory
National Directory of Corporate Public Affairs
National Trade/Professional Associations
O'Dwyer's Directory of Corporate Communications
O'Dwyer's Directory of Public Relations Firms
O'Dwyer's Directory of Public Relations Executives
PRSA Register--Blue Book Issue of Public Relations Tactics (Membership directory)
PRSA Red Book of Public Relations Firms
PRSA Green Book of Public Relations Services
Professional's Guide to Public Relations Services
Reed's Worldwide Directory of Public Relations Organizations
Washington Lobbyist Directory
Worldwide Government Directory
Who's Who in America (Marquis)
Who's Who in Public Relations (pr reporter)
Other Potentially Useful Directories
Awards, Honors, Prizes
Celebrity Service International Contact Book
Chase's Annual Events
Directory of American Firms Operating in Foreign Countries
The Foundation Directory
Holidays and Anniversaries of the World
International Encyclopedia of Communications
Literary Market Place
Standard Rate and Data Service
Trade Shows Worldwide
General Communication Resources
An excellent overview of general communication research procedures and resources
is provided in:
Two publications that provide more in-depth profiles of academic publications in
Rubin, Rebecca B., Alan M. Rubin & Linda J. Piele (1996). Communication
research: strategies and sources, (4th ed.). Belmont, CA: Wadsworth.
Dyer, Carolyn Stewart and James Hamilton, compilers (1995). The Iowa
Guide. Scholarly journals in mass communication and related fields.
Iowa City, IA: Iowa Center for Communication Study, University of
Iowa School of Journalism & Mass Communication.
- A guide to publishing in scholarly communciation journals.
International Communication Association. P.O. Box 7589, Austin, TX 78766.
The Internet's World Wide Web is the source of an ever-increasing amount
of information on a wide range of subjects, including public relations.
Supplement your searches of electronic data bases with:
- Online Search Engines. Be sure to check out online resources
available through the various Internet/WWW search engines. Most can be
accessed through Yahoo! at
- CSU J-Links' Public Relations Links contains
about 100 links to key public relations sites, including directories of
organizational web sites, and a number of useful research data bases under Academic Links.
These professional organizations produce
materials and offer assistance that might be useful in research. For updated
information, check their web sites.
For additional professional organizations in more specialized areas, see professional organizations under CSU J-Links' section
on public relations.
Return to Guide to Research About Public Relations
Return to JT 650 Syllabus/Home Page
Return to Hallahan Course Resources
Updated January 1998