Library Guide: Where to Find PR-Related Materials

           A GUIDE TO PUBLIC RELATIONS RESOURCES AT THE LIBRARY


This is a brief guide to the location of some of the most pertinent
books and journals in public relations and related areas.

     The following items are not available at CSU's Morgan Library; 
     Professor Hallahan has selected back copies; check before requesting items
     via inter-library loan.

     AVAILABLE FROM KIRK HALLAHAN

     Journals and Periodicals
          Communications World
          (Freedom Forum) Communique
          Inside PR
          Interactive Public Relations 
          O'Dwyer's PR Services
          pr reporter
          PR Strategist
          PR Tactics
   
     Directories
          O'Dwyer's Directory of Public Relations Executives (1994)
          PRSA Public Relations Register (Annual)
          Who's Who in Public Relations (1992)
          WICI Women in Communications Membership Directory
          

          
MORGAN LIBRARY

PERIODICALS

Current issues of publications of interest to public relations
students are available in the Periodicals Room on the first floor. 
Bound copies are available in the stacks under the applicable
Library of Congress catalogue number.

       Public Relations Journals
          Journal of Public Relations Research+
          Public Relations Review
          Public Relations Journal (ceased in 1994) HM263.A1.P83  
       
       
       Communications: Trade Publications
          AdWeek
          Advertising Age *HM5801/A276 (At reserve desk)
          American Journalism Review (formerly Washington         
            Journalism Review)
          ASNE The Bulletin (American Society of Newspaper Editors)
          Broadcasting and Cable
          Broadcsting and Electronic Media
          Chicago Journalism Review  PN4700.C5
          Electronic Media   TK165840 B85
          Editor & Publisher  PN4700.E4
          Newspaper Research Journal
          Nieman Reports   PN4700.N57
          The Quill   PN4700.VQ5

      Scholarly Journals 
          Applied Communication Research  *PN4701.C4X
          Communication Monographs
          Communication Research *PN91.C56
          Communication Studies    PN4701.C4X
          Communication Quarterly  PN4701.T6X
          Critical Studies in Mass Communication
          Freedom Forum Media Center Journal (formerly Gannett
            Center Journal)
          Human Communication Research  P91.3.H85
          Journal of Advertising   HF5801.J59
          Journal of Advertising Research  HF5801.J6
          Journal of Broadcasting & Electronic Media  PN1991.J6
          Journal of Communication *PN 1991.J6
          Journal of Consumer Research  HC100.C6/J68X
          Journal of Current Issues and Research in Advertising
             HF5801.C84  (formerly Current Issues....)
          Journal of Marketing   HF5415.A/J6
          Journal of Marketing Research   HF 5415..2/J66
          Journal of Media Ethics
          Journalism History   PN47000.J65
          Journalism Monographs
          Journalism Quarterly  *PN4700.J7
          Mass Comm Review
          Newspaper Research Journal
          Public Opinion Quarterly  *HM261.A1.P8
          Speech Monographs   PN4701.S6
          Southern Speech Communication Journal   PN4701.S65
          Western Journal of Speech Communication  PN4701.W45



DATA BASES (Reference Section -- First Floor)

Morgan Library offers access a wide range of computerized data
bases.  Depending on the data selected, abstracts and/or full texts
of articles and book chapters are available.  

Among the data bases where search on specific public relations
problems might be most valuable are:

ABI Inform  - General business and consumer publications
F&S - Specialized trade and business publications
PAIS - Public affairs, political science, sociology
PsychLit - Psychology
SocioFile - Sociology, social work, demography and related fields.



BOOK COLLECTIONS

Titles related to public relations are scattered through the
Library of Congress classification system used at the Morgan
Library and other major research facilities.  A little searching is
necessary.  

TO BEGIN:

For starters, take time to browse through the two sections that
most directly related to the PR field:  

HD58-60   Organizational Behavior/Communications, Corporate       
          Advertising, Issues Management, Investor
          Relations, Corporate Social Responsibility and Ethics
HM263     Public Relations (includes Propaganda)


THEN CONSIDER:

Other subjects of interest elsewhere in the Library include:

BF311     Psychology: Memory and Cognition
BF323     Psychology: Attitude and Persuasion
BF637     Psychology: Persausion, Social Influence

HF5415    Marketing/Consumer Behavior
HF5549    Employee Communications (with Human Resources)
HF5718    Business Writing/Correspondence
HF5801    Advertising-General

HM24      Social Research Methods
HM258     Mass Communications-General
HM261     Public Opinion

HN57-59   American Society/Social Problems/Social Movements/
          Information Campaigns 

JF2112    Political Campaigns/Elections/Role of Media 

P90/9l    Mass Communications, including International and
          Research Methods

PN96      News/News Research; Writing for Media

PN4700-   Reporting/Newspapering/Magazines/Broadcast News
 5200  

PN4100-   Speech/Public Speaking
 4500     

T385      Computer Graphics
TR140     Photography