Five Major Communications Media Groups

  Public Relations                                  Advertising   
 
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                               Public Media 
                                Newspapers
                                 Magazines
                                   Radio            
                                Television

                  Out of Home Media (Outdoor, Transit)   
                              Yellow Pages               
                       Venue, Specialized Media          
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                            Interactive Media 
                        Home pages (Internet WWW)
                          CD ROM/Disk Publishing
                   Automated Telephone Response Systems
                        Data Bases (File transfers)
                 Computerized Bulletin Boards, News Groups
                                  E-Mail
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                             Controlled Media 
                         Brochures/Video Brochures
                              Annual Reports
                          Newsletters/Periodicals
                                   Books
                               Direct Response                        
                        Point of Purchase Displays                    
                           Advertising Specialties         
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                                 Events
                                Speeches
                         Trade Shows/Expositions           
                                Exhibits                  
                          Conferences/Meetings
                          Demonstrations/Rallies
                           Sponsorships-Event             
                        Observations/"Pseudo Events"     
                            Sweepstakes/Contests           
                      Recognition/Awards Presentations
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                         One-On-One Communications
                              Letter Writing
                        Telephone Responses-Inbound                     
                          Telemarketing-Outbound           
                       Soliciting/Personal Selling         
                                 Lobbying
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Copyright 1996. Kirk Hallahan. All rights reserved