Go to Short Resume or Publications Citations (By Topic)
KIRK HALLAHAN, Ph.D.
3230 Pepperwood Lane
Fort Collins, CO 80525-2943
Phone: (970) 206-9025
Colorado State University
Journalism & Technical Communication
C-225 Clark
Fort Collins, CO 80523-1785
Phone: (970) 491-3963
e-mail: hallahan@lamar.colostate.edu
web-site: http://lamar.colostate.edu/~hallahan
Updated February 2004
Education
Degrees Ph.D. Mass Communications, University of Wisconsin-
Madison. Minor: Business (Marketing). 1995.
M.A. Journalism, University of Wisconsin-Madison, 1974.
Attended 1971-72.
B.A. Mass Communications, University of California, Los
Angeles (UCLA), 1971. Magna cum laude. Elected to
Phi Beta Kappa. Attended as Regents Scholar, UC
System's highest academic honor at entrance.
Other Advanced courses in investor relations, marketing
Training/ campaigns and photojournalism at UCLA Extension
Academic State Department Fellow, International Communication
Experience Seminar, Sali, Yugoslavia, 1971
Advanced training in survey research, Mass Communications
Research Center, UW-Madison, 1971-72
Alice T. Clark New Faculty Mentoring Program, University
of North Dakota, 1993-94.
Colorado State Institutional Research Board training
in human subjects research, Fall 2001.
Institutes
Attended Digitally Conscious. Workshop on applications
of computers in public relations. Ball
State University,October 2002.
Workshop in Active Learning, Colorado State
College of Liberal Arts, June 2001.
Online Public Relations Seminar, Lawrence
Ragan Associates, San Francico, July 2001.
Direct Marketing Association Foundation Instiute for
Professors, Chicago, May 1995(Professor Fellowship)
Riding the Information Superhighway,Clearwater Informa-
tion Systems, Minneapolis, May 1994.
Covering the Housing Markets, (national conference for
real estate and business reporters), Federal Home
Loan Mortgage Corporation, New York, 1988.
Financial Institutions Marketing Association (then SIMSA)
Marketing School, 1979
Professional Accredited, Public Relations Society of America, 1978-
Designation Fellow, Public Relations Society of America, 1995-
Academic Positions
Total Years in Education: 11 Full-time; 9 part-time
Colorado State University
1996- Associate Professor, Department of Journalism and Technical
Communication, Fort Collins, CO, August 1996-present.
Hired as assistant professor. Promoted to associate
professor with tenure, May 2001.
Teach a variety of public relations courses,
including introductory and practices course and
graduate management seminar. Also advertising, graduate
research methods and graduate seminar on managing
communication systems. Coordinated large-lecture freshman
mass media course. Adviser to Public Relations Student
Society of America Chapter, Advertising Club (AAF)
Faculty Coordinator, Communication Management Program
leading to M.S. Degree in Technical Communication,
offered through the Continuing Education Division's
Denver Center. 1998-2003. Responsible for all academic
aspects of program, including curriculum, recruitment and
admissions,advising, student support, faculty hiring and
coordination.
Chair, Faculty Council's Strategic and Financial Planning
Committee; ex-officio member of the University's
Executive Budget Committee, 2003-2004.
University of North Dakota
1993-96 Assistant Professor, School of Communication,
University of North Dakota, August 1993-May 1996.
Recruited to sprearhead public relations sequence. Taught
in a variety of mass communications courses, including
public and community relations, introductory media
course, news writing, campaigns, promotional methods,
research methods.
University of Wisconsin-Madison
1991-93 Lecturer, Public Relations Sequence, School of
(Part-Time) Journalism and Mass Communication, August 1991-July 1993.
(One-third and two-thirds time appointments, while pursuing
doctoral studies)
Taught large-lecture introductory PR course (210
students, assisted by TA) and intermediate-level PR
administration course (case studies).
Adviser, Public Relations Student Society of America,
Scott M. Cutlip Chapter, UW-Madison, 1991-93
Editor, Wisconsin Journalist, Fall 1992 and Spring
1993 (Alumni and development newsletter)
University of Southern California
1977-84 Senior Lecturer, Public Relations Sequence, School of
(Part-time) Journalism, eight years.
Taught both undergraduate and graduate introductory
courses. Developed new courses in marketing public
relations, and publicity media and methods.
Other Positions
Total Years of Professional Experience: 19
Professional Vice President-Public Affairs, Coast Federal Bank, FSB,
Experience Los Angeles, October 1989-August 1991.
in Field
Directed all public relations/public affairs
functions, except investor relations, for major
NYSE/PSE financial institution (7th largest savings
institution based on California deposits).
Responsible for external and internal communications,
media relations, community affairs and charitable
contributions, government relations and two political
action committees. Performed special projects for
chairman, president and other executive officers,
including speechwriting and representation in industry
and civic activities. Oversaw certain marketing support
functions, including special events and community
advertising and CRA outreach. Managed Marketing
Division budget ($7.5 million annually). Supervised
staff of 3-5.
Senior Vice President-Public Affairs and Communications,
California League of Savings Institutions (trade
association), Los Angeles. April 1984-October 1989.
Responsible for external and internal communications.
Served as chief industry spokesperson; responsible for
media contacts, on-going industry publicity.
Oversaw monthly publication, graphics, annual report.
Also supervised grassroots political action programs,
working with Sacramento and Washington, D.C. industry
lobbyists. Directed fundraising and disbursements for
both federal and state PACs with budgets over $250,000.
Prepared position papers, comment letters. Organized
hometown information meetings and staged candidate
fundraisers.
Provided marketing and communications support for three
major conferences annually. Coordinated Marketing,
Smaller Associations and Political Affairs Committees.
Supervised staff of four.
Vice President-Public Relations, California Federal Savings
and Loan Association (now California Federal Bank), Los
Angeles. January 1979-April 1984.
Recruited as PR director within Marketing Division.
Later transferred to new Corporate Communications
Division, following stock conversion.
Responsible for media, consumer and community relations.
Also involved in various investor and corporate
programs. Produced annual reports and interim reports
for four years.
While in Marketing, supervised branch promotions in 1980
and 1981 and oversaw direct response in 1982.
Participated in development and implementation of a
broad range of new services. Created first marketing
newsletter for staff. Directed 250,000-circulation
quarterly customer magazine. Responsible for corporate
identity.
Account Supervisor, Harshe-Rotman & Druck, Inc., Los
Angeles (now Ruder Finn), February 1972-January 1979.
Corporate and marketing public relations. Supervised
two account executives and two secretaries within
account group. Principal clients: Pasadena Tournament
of Roses (six years); Peat, Marwick Main & Co. (two
years); TreeSweet juices (three years); Academy of
Motion Picture Arts and Sciences (Academy Awards
telecast, Student Film Awards); Shindana Toys
(five years); U.S. Datacorp (two years); Holiday Inns
Products Division-West Coast (one year); ITT
Corporate-West Coast (two years). Also handled
assignments for 25 other HR&D clients on spot basis,
including Citicorp, State Farm, Aerosol Education
Board, Aim toothpaste, R.T. French, National Air
Carriers Assn.
Project Assistant-Public Information, University of
Wisconsin-Madison Inter-College Programs, January-December
1972 (while completing graduate studies).
Promotion of summer school attendance at UW-Madison
Project Assistant-Public Information, University of
Wisconsin Educational Satellite Center, Summer 1972.
Public information and speakers bureau for NASA-
sponsored research project on meteorology
Current Job Description
Associate Professor: 50% Teaching, 35% Research, 15%
Service.
Teaching
Total Different Courses Taught: 17 (10 at CSU)
Courses Taught at Colorado State University
Regular Year Semester JT # Title Cr.Hrs. Enroll-
Assignments ment
1996 Fall 100 Intro Mass Media* 3 350
1996 Fall 351 PR Practices 3 18
1997 Spring 100 Intro Mass Media* 3 350
1997 Spring 350 Public Relations 3 45
1997 Spring 650 PR Management 3 6
1997 Summer 301 Business Communication 3 24
1997 Fall 100 Intro Mass Media* 3 420
1997 Fall 350 Public Relations 3 45
1998 Spring 100 Intro Mass Media* 3 420
1998 Spring 350 Public Relations 3 45
1998 Spring 650 PR Management 3 10
*Second part of two large lecture sections of the same
course offered each semester. Contact hours: 44 per
semester (22 hours per each section). #Projected
1998 Summer 301 Business Communication 3 25
1998 Summer 350 Public Relations 3 19
1998 Fall 350 Public Relations 3 45
1998 Fall 501 Process & Effects Tech.Comm 3 29
1999 Spring 650 PR Management 3 10
1999 Spring 650 PR Management 3 27
1999 Summer 301 Business Communication 3 29
1999 Fall 350 Public Relations 3 50
1999 Fall 351 Public Relations Practices 3 18
2000 Spring 350 Public Relations 3 53
2000 Spring 351 Public Relations Practices 3 18
2000 Spring 500 Comm Research & Eval Methods 3 27
2000 Fall 560 Managing Comm Systems 3 15
2000 Fall 560 Managing Comm Systems 3 26
2001 Spring 350 Public Relations 3 50
2001 Spring 650 Public Relations Management 3 10
2001 Fall 560 Managing Comm Systems 3 21
2001 Spring 350 Public Relations 3 48
2002 Spring 650 PR Management 3 12
2002 Spring 350 Public Relations 3 50
2002 Spring 350 Public Relations (Online) 3 5+
2002 Fall 350 Public Relations 3 50
2002 Fall 350 Managing Comm Systems 3 19
2003 Spring 250 Advertising 3 175
2003 Spring 350 Public Relations (Online) 3 9+
2003 Spring 650 PR Management 3 13
2003 Fall 250 Advertising 3 175
2003 Fall 351 PR Practices 3 18
2003 Fall 560 Managing Comm Systems 3 23
2004 Spring 350 Public Relations (Online) 3 20+
2004 Spring 250 Advertising 3 130
2004 Spring 650 Public Relations Management 3 12
+ Online course offered outside residential instruction
Courses Taught at University of North Dakota*
Comm 303/351/250 Principles of Public Relations
Comm 320 Promotional Methods
Comm 353 Public Relations Theory and Research
Comm 403 Community Relations
Comm 451 Advanced Public Relations
Comm 329 Practicum: Campaigns (redesigned Advanced PR)
Comm 200 Writing for the Media (lab section)
Comm 100 Introduction to Communication
Comm 103 Information Technology and Social Change
(redesigned Introduction to Communication)
Comm 502 Research Methods (Graduate level)
*Frequencies varied.
Courses Taught at University of Wisconsin-Madison*
Jour 225 Public Relations (taught once)
Jour 425 Public Relations Administration (taught four times)
Courses Taught at University of Southern California*
Jour 350 Public Relations
Jour 351 Public Relations Methods
Jour 496X Public Relations
Jour 450 Marketing Public Relations
*Frequencies varied.
Online Developed online version of JT350 Public Relations, offered
Experience Spring 2002 and 2003 (WebCT)
Used web support for all courses since 1997.
Augmented Advertising course with WebCT.
Published Works
Note: All published works are available online using
the online links on Kirk Hallahan's Publication Citations
page http://lamar.colostate.edu/~hallahan/publications.htm
Published Textbook
The Consequences of Mass Communication. Cultural and Critical
Perspectives on Mass Media and Society. McGraw-Hill
ISBN 0-07-28944-X, 112 pages.
Total refereed articles and book chapters: 15 (single
authored)and 4 (joint-authored with graduate students
Refereed Journal Articles--Single Authored (10)
"W.L. Mackenzie King: Rockefeller's Other Public Realtions
Counselor in Colorado," Public Relations Review, 29(4),
401-414. Fall 2003
"Ivy Lee and the Rockefellers' Response to the 1913-1914
Colorado Coal Strike," Journal of Public Relations
Research, 14(4), 265-315. Winter 2002.
"Improving Public Relations Web Sites Through Usability
Research,"Public Relations Review, 27(3), 223-239
Fall 2001
"Inactive Publics: The Forgotten Publics in Public Relations"
Public Relations Review, 26(4), 499-515, Winter 2000.
"Enhancing Motivation, Ability and Opportunity to Process
Public Relations Messages," Public
Relations Review, 26(4), 463-480, Winter 2000.
"The Dynamics of Issue Activation and Response: An Issues
Processes Model," Journal of Public Relations
Research, 13(1) 27-59, Winter 2001.
"Seven Models of Framing: Implications for Public Relations,"
Journal of Public Relations Research, 11(3),
205-242, Fall 1999.
"No Virginia, It's Not True What They Say About Publicity's
Third-Party Endorsement Effect" Public Relations
Review, 25(4), 331-350, Fall 1999.
"Content Class as a Heuristic Cue in the Processing of
News Versus Advertising," Journal of Public Relations
Research, 11(4), 293-320, Fall 1999.
"The Paradigm Struggle and the Public Relations
Practitioner," Public Relations Review, 19:4
(Summer 1992), 197-205.
Translated and reprinted in Turkish:
"Paradigma Castismasi ve Halkla Iliskiler Uygulamalari."
Selcuk Iletisim Journal of Selcuk Communicatiobn,
1(4), 127-131. ISSN 1302-2865.
Refereed Book Chapters--Single Authored (5)
"Community as the Framework for Public Relations Theory
and Research," Communication Yearbook 28, Chapter 7
May 2004
"Online Public Relations," In Hossein Bodogli (Ed.),The
Internet Encyclopedia (vol. 2, pp 769-783). Hoboken, NJ:
Wiley. 2003.
"Teaching with and about the Internet," In Lynne M. Sallot (Ed.),
Learning to Teach. 3rd ed, pp. 369-374. New York:
PRSA, 2003.
"Strategic Media Planning: Toward an Integrated Public
Relations Media Model" In Robert L. Heath (Ed.),
Handbook of Public Relations, pp. 461-470.
Thouand Oaks, CA: Sage Publications, 2001.
"Product Publicity: An Orphan of Marketing Research,"
In Esther Thorson and Jeri Moore (Eds.), Integrated
Communications: The Search for Synergy in
Communication Voices, pp. 305-330. Hillsdale, NJ:
Erlbaum. 1996.
Refereed Journal Articles--Joint Authored With Graduate
Students (4)
Hachigian, David & Hallahan, Kirk, "Perceptions of Public Relations
Web Sites by Computer Industry Journalists," Public
Relations Review, 29(2), pp. 43-62. Winter 2003.
Baysha, Olga & Hallahan, Kirk, "Framing of the Ukranian Political
Crisis, 2000-200," Journalism Studies, 5(2), May 2004.
Ho, Fei-Wen & Hallahan, Kirk, "Post-Earthquake Crisis Communications
in Taiwan: An Examination of Corporate Advertising and
Strategy Motives," Journal of Communication
Management , 8(3), February 2004.
Haruta, Amon & Hallahan, Kirk, "Airline Crisis Communication: A
Japan-U.S. Comparative Study," Asian Journal of
Communication, 13(1), pp. 122-150. February 2004.
Non-Refereed Journal Articles--Single Authored (2)
"Varieties of Public Relations Programs," AEJMC PR Division
Newsletter, 36(2), 1+ Winter 2002.
"Public Relations and Circumvention of the Press,"
Public Relations Quarterly, 38(2), 17-19, Summer 1994.
Book Reviews--Single Authored (7)
Lee W. Baker, The Credibility Factor: Putting
Ethics to Work in Public Relations (Homewood, IL: Business
OneIrwin, 1993). Journalism Quarterly,71(2), Summer 1994,
465-466.
Lester W. Milbrath, Envisioning a Sustainable Society,
Learning Our Way Out (SUNY-Buffalo Press, 1989).
Public Relations Review, 21(2), Summer 1995, 170-171.
Roger Rogat Loeb, Generation at the Crossroads: Aparthy and
Action on the American Campus (New Brunswick, NJ: Rutgers
University Press, 1994) Public Relations Review, 22(3),
Summer 1996, 320-321.
Thomas J. Mickey, Sociodrama: An Interpretive Theory for the
Practice of Public Relations, Public Relations Review,
23(4), Winter 1997, 414-415.
Gordon L. Patzer, Experiment-Research Methodology in Marketing
and Applications. Public Relations Review, 23(4), Winter
1997, 416-417,
John J. McGonagle and Carolyn M. Vella, Protecting Your Company
Against Competitive Intelligence. Public Relations
Review, 25(2), Summer 1999, 255-256.
Robert L. Heath, The Handbook of Public Relations, Public
Relations Review (in press)
Professional Articles (4)
"Challenges Confronting Public Relatons Education," PR
Tactics, 10(8), August 2003, p. 8.
"The 6Rs of Public Relations Research," Newsline, PRSA
Colorado Chapter monthly newsletter, May 2003, 5.
"CSU Professor Offers Pointers to Students," Forum, 30(II),
8. (National publication of Public Relations Student
Society of America)
"Black Business" (with Martin Cooper), PSA magazine (in-
flight magazine of Pacific Southwest Airlines).
East-West Network, publishers. August 1975, pp. 67-
69.
Classroom Materials (Compilations)
Communication Campaigns. Course lab packet.
Promotional Methods. Course lab packet.
Community Relations. Course lab packet.
Public Relations Theory and Method Course lab packet.
Various unbound, duplicated course packets.
Online Publishing
PR-education.org
[http://PR-education.org]
Hallahan Course Resources
[http://lamar.colostate.edu/~hallahan/resources]
Public Relations Links
[http://lamar.colostate.edu/~hallahan/j13pr.htm]
AEJMC Public Relations Division Website
[http://lamar.colostate.eud/~aejmcpr]
These online sites contain an extensive collection
of original materials used in classes and elswhere.
PR-education.org is believed to be the most comprehensive
listing of public relations sites on the World Wide Web. A
Publicity Primer, found within Course Resources is
referenced as a basic resource on PR practices on about
two dozen other PR web sites.
Miscellaneous Professional Publications
Compiler, Public Relations Bibliography for Financial
Services, New York: PRSA Financial Services
Section, 1988.
Political Action Handbook (1986). California League of
Savings Institutions.
"Developing a Crisis Contingency Plan," Monograph by
California League of Savings Institutions, 1982 and
revised 1984.
"Black Toys for Christmas," in Richard W. Darrow and
Dan J. Forrestal (Eds.), The Dartnell Public
Relations Handbook, pp. 340-42. Chicago: Dartnell,
1979. Synopsis of PRSA Silver Anvil-award
winning program.
"Professional Association Membership, Professional
Socialization and the Professionalization of the
Public Relations Practitioner," Unpublished
master's thesis, University of Wisconsin-Madison,
1974.
Refereed Works Pending Publication:
Accepted "Need for Cognition as Motivation to Process Publicity and
Advertising," In press, Journal of Promotion
Management, Fall 2004
"Protecting an Organization's Digital Public Relations
Assets," In revision, Public Relations Review, 2004.
In Review
"Organizational Adoption of an Intranet-Based Performance
Reporting System: A Test of Rogers'Model of Innovation,"
Submitted to ICA Journal of Business
Communication (with graduate student Debbie Weitzel)
"Economics, Content and Identity Issues at U.S. Online
Newspapers--A Survey of Managers," Newspaper Research
Journal (with graduate student Jack Lovelace)
Book Projects Striking Back! John D. Rockefeller Jr.'s Crisis Response
to the 1913-1914 Colorado Coal Strike
Book project on role of PR legend Ivy Lee and others.
Prospectus submitted to University Press of Colorado.
Communication Campaign & Project Management
Prospectus submitted to Sage Publications.
Member, Editorial Advisory Board, for Robert L. Heath (Ed.),
Public Relations Encyclopedia, (Sage).
Wrote 16 entries. Forthcoming, 2004.
Grants--Professional and Research
Funded Rockefeller Archive Center Grant-In-Aid (Awarded $1,550 to
complete archival research on role of John D. Rockefeller
and Ivy Lee in response to the 1913-1914 Colorado coal
strike.) Visited archives in June 2000 and May 2001.
CSU College of Liberal Arts Mini-Research Grant (Awarded
$750 to conduct research in southern Colorado and New
York on 1913-1914 Colorado coal strike.
CSU Career Enhancement Grant(Faculty Research Award awarded
in June 1998: $4,991)
CSU Arts & Sciences Core Curriculum Grant for development
of multimedia instruction package using PowerPoint ($8400
for 1997). Received in tandem with Office of Instructional
Services Investing in Instruction Grant ($1500 for 1997-98)
and two College of Liberal Arts Instructional Development
Program grants ($743 for 1996-97; $800 for 1997-98)
Prairie Community Communication Project (competitively
selected funding for graduate research assistant
within School of Communication, Spring 1995).
UND Office of Instructional Development, Travel Award
for attend Technology College at PRSA Conference in
Seattle (November 1995): Using Technology in Advertising
and Public Relations ($500 award)
UND Office of Instructional Development, Summer
Instructional Development Professorship Grant:
Multimedia/PowerPoint Instructional Module for
Communication 103--Information Technology and Social
Change, A GER Course. ($2,700--May/June 1996)
Submitted Cooperated in development and wrote preliminary proposal
(not funded) to Airport Council International for support of program
in airport communications and marketing, October 1993.
(With William Jackson, UND Center for Aerospace Sciences)
Student News Service, Proposal for 1994 Summer
Instructional Development Professorship, UND
UND Graduate School Summer Research Professorship, 1996
(Book project on Publicity)
Professional Affiliations and Activities
Memberships/ Association for Education in Journalism and Mass
Leadership Communication - Public Relations Division
. Webmaster, 1999-present
. Chair, Research Committee, 2001-02
. Chair, Professional Freedom and Responsibility
Committee, Public Relations Division, 1995-96, 1997-98
. Judge, Teaching Papers Competition, 1994, 2001
. Judge, Research Papers Competition, 1999, 2003
. Respondent, Top Papers Competition, 2003
. Member, Diversity in Public Relations Committee, 1993-94
. Annual conference attendee 1992-1998, 2001, 2003
Public Relations Society of America
Educators Academy
. Member since 1995
. Judge, Student Papers Competition, 1995, 1997, 1998, 2000
. Judge, Faculty Papers Competition, 1998, 2002
. Elected Director, 1999
. Elected Treasurer, 2000
Colorado Professional Chapter, Denver
. Board of Directors, 1998-99,2002-2003
. Co-Chair, PRSSA Advisory Committee, 2000-2001
. Served as national assembly delegate, 2000 and 2001
. Appointed national assembly delegate and director, 2002-2005
Previous Involvements
. Elected to Fellow status, November 1995
. Judge, Sid Gross Award competition, PRSSA (student
essay contest on ethics), 1993.
. Madison Chapter, Member 1991-1993; Vice President
and Board Member, 1993.
. Financial Services Section Chairman, 1986 and 1987
. South Pacific District Chairman, 1984
. Los Angeles Chapter officer, 1981-87: Assembly
Delegate 1981-83; Membership Committee Chairman,
1981; Treasurer 1985-88. Board member for six
years. Organized Don Perkins Community Service
Award endowment.
. Accredited member since 1978
. President, PRSSA Chapter, University of Wisconsin-
Madison, 1972.
. Vice President, PRSSA Chapter, UCLA, 1970-71.
International Communication Association
. Paper Session Respondent, Public Relations Division, 2001
. Poster Sessions Respondent, Public Relations Division, 2000
. Judge, Competitive Papers Competition, 2000, 2002, 2003
Instiute for Public Relations
. Member, Educators Advisory Committee, 1997-present
. Judge, Master's Thesis Competition, 1998, 1999, 2000
. Judge, Walter K. Lindemann Graduate Scholarship Competition,
2000
Society of Professional Journalists
. Member, 1969-present
. Colorado Chapter member, 1996-present
Publicity Club of Los Angeles (now Public Communicators of Los
Angeles)
. Past President (1978-79) and Life Member
. Board Member and Officer (1973-78): Treasurer,
Secretary, Vice President, First Vice President.
Former Los Angeles Public Affairs Officers Association, 1984-93
Memberships Financial Institutions Marketing Association, 1974-89
National Association of Real Estate Editors
Society of Business Writers and Editors
Other
Textbook and Book Manuscripts Reviewed (15)
Baskin, Aronoff & Lattimore, Public Relations: The Profession
and the Practice, 5/e (McGraw-Hill)
Cutlip, Center & Broom, Effective Public Relations, 8/e
(Prentice-Hall)
Cutlip, Center & Broom, Effective Public Relations,
Review of 8/e prior to publication of 9/e (Prentice-Hall)
Center & Jackson, Public Relations Practices, 6/e
(Prentice-Hall)
Dominick, The Dynamics of Mass Communication, 6/e
(McGraw-Hill)
Baran, Introduction to Mass Communciation , 1/e
(Mayfield)
Blind Review Introduction to Mass Media, 1/e (Longman)
Zapalla, Public Relations Workbook, NTC Publishing.
O. W. Riegel, Hacking It! Memoirs of O.W. Riegel
(University Press of Colorado)
Stephen D. Bruning & John A. Ledingham, Practicing SMART
Public Relations (Erlbaum)
Carstarphen & Wells, Writing PR: A Multimedia Approach
(Allyn & Bacon)
Blind Review, Integrated Public Relations (Prentice-Hall)
Seitel, The Practice of Public Relations, 8/e
Blind Review, Today's Public Relations,
(St. Martins/Bedford)
Blind Review, Wordsmithing, (Prentice-Hall)
Wells,Advertising Principles & Practice, 6th (Prentice-Hall)
Blind Review, IMC--Creative Strategy (Rowman & Littlefield)
Blind Review, Creative Copy Writing (Rowman & Littlefield)
Outside Tenure Reviews
Joye C. Gordon, Kansas State, 2003
Honors and Awards
Honors
Professional PRSA-LA Chapter Professional of Year, 1988
Elected to College of Fellows, PRSA, 1995
Research Top Paper Competition Winner at Academic Conferences (10):
AEJMC PR Division: 1995 (Teaching), 1992 (Student
Research); ICA PR Division: 1999,2003; PRSA International
Fall Conference: 1995, 1997,1999, 2001; PRSA Educators
Research Spring Conference: 1998, 1999.
Jackson, Jackson & Wagner Behavioral Science Prize, PRSA
Foundation, 2001.
First Recipient, PRSA College of Fellows Dissertation
Fellowship ($3,000), 1993
Teaching Nominee, 1998, "Best Teacher Awards," CSU Alumni Association
Award
Faculty Nominee, Faculty Enhancment Award (for Service), UND College
Recognition of Fine Arts and Communication, 1996.
Prorgram Maggie, Western Magazine Publishers Association, Best
Awards Overall Consumer Publication, 1983: compendium of
articles from Dollar$ense magazine, with
E.F. Baumer & Co.
PRSA Silver Anvil, l974 (Black Toys for Christmas: best
national program for nonprofit organization: Shindana
Toys, division of Operation Bootstrap, Inc.)
Publicity Club of Los Angeles PRo Awards, 1975 (Black
Toys for Christmas)
Publicity Club of Los Angeles PRo Awards, 1974 (Opening
of Institutional Mart of America, Holiday Inns
Products Division)
Listings Who's Who in Public Relations, 6th ed., 1992.
O'Dwyer's Directory of Public Relations Executives
Who's Who in the West(20th edition,1985-86;
27th edition, 2000-2001)
Who's Who in America, 57th ed., 2003-2004
Presentations
Academic # Indicates paper not submitted for publication or
Papers Read pending publication. These are available online at
author's publications site.
(http://lamar.colostate.edu/~hallahan/publications.htm)
Total Conference Presentations: 23
Refereed Conference Papers--Single Authored (17; 6 not
published elsehwere)
"W.L. Mackenzie King: Rockefeller's Other Public Relations
Counselor," ICA Public Relations Divsion, 2003, San
Diego. Top 5 Research Paper.
#"A Model for Assessing Web Sites as Tools in Building
Organizational-Public Relationships," ICA Public
Relations Division, 2003, San Diego
"Improving Public Relations Web Sites Through Usability
Research," 3rd PRSA Educators Academy Interdisciplinary,
International Research Conference, Miami, March 31-April
2, 2000.
"The Dynamics of Issues Activation and Response: An Issues
Dynamics Model," Top 3 Faculty Paper, Educators Academy,
PRSA International Conference, Anaheim, California,
October 1999.
"Communicating with Inactive Publics: The Moderating Role of
Motivation, Ability and Opportunity," Top 2 Faculty Paper-
Behavioral Sciences Division, PRSA Educators Academy
Interdisciplinary, International Research Conference,
College Park, Maryland, June 1999.
"Seven Models of Framing: Implications for Public Relations,"
Public Relations Division, International Communication
Association, Top 3 Faculty Paper, San Francisco, May 1999.
"No, Virginia, It's Not True What They Say About Publicity's
Third-Party Endorsement Effect," Association for Education
in Journalism and Mass Communication, Joint Advertising-
Public Relations Research Session, August 1998,Baltimore.
"Need for Cognition as Motivation to Process Publicity and
Advertising," Educators Academy, Public Relations
Society of America, Nashville, November 1997. Top Three
Faculty Paper.
"'Community' as the Foundation for Public Relations
Theory/Practice," Advertising and Public Relations
Divisions, Association for Education in Journalism and
Mass Communication, Anaheim, August 1996.
"Content Class as a Contextual Cue in the Processing
of News Versus Advertising," PRSA Educators
Section, Seattle, October 1995. Top 3 Faculty Paper.
"An Integrative Public Relations Media Model," Top 3
Faculty Paper/IABC Award Winner for Teaching Papers,
Public Relations Division, Association for
Education in Journalism and Mass Communication,
(Washington, D.C., August 1995)
#"Gender-Based Differences in Processing of Persausive
Communications," Advertising-Public Relations
Division, Association for Education in Journalism and
Mass Communication, (Washington, D.C. August 1995)
#"Product News and Advertising: An Exploration Within a
Student Population," Association for Education in
Journalism and Mass Communication
Public Relations Division, Atlanta, August 1993.
"Product Publicity: An Orphan of Marketing Research,"
Consumer Pscyhology Association (APA Section 23),
Chicago, May 1993.
#"Public Relations and Marketing: Toward A Typology of
Organizational Relationships," Association for
Education in Journalism and Mass Communication
Public Relations Division. A Top Student Paper,
Montreal, August 1992.
#"The Mortgage Redlining Controversy," Association for
Education in Journalism and Mass Communication
Qualitative Studies Division, Montreal, August 1992.
#"Licensure of Public Relations Practitioners and the
Doctrine of Compelling State Interest," 1972
Midwest Public Relations Conference, UW-Madison.
Refereed Conference Papers--Co-Author/Adviser (5)
"Organizational Adoption of an Intranet-Based Performance
Reporting System: A Test of Rogers'Model of Innovation,"
ICA Communications and Technology Division, 2003,
San Diego(with graduate student Debbie Weitzel)
"Framing of the Ukrainian Political Crisis 2000-2001," ICA,
Poliltical Communications Division, 2003, San Diego
(with graduate student Olga Baysha)
"Journalists' Perceptions of Public Relations Web Sites,"
(with David Hachigian). PRSA Educators Academy Inter-
national Conference, Atlanta, October 2001. (Top 3
Research Paper)
"Cultural Issues in Airline Crisis Communication: A
U.S.-Japan Comparative Study," (with Amon Haruta). 3rd
PRSA Educators Academy Interdisciplinary Resarch
Conference, Miami, March 31-April 2, 2000.
"Media Framing of the Canadian Tainted Blood Controversy,
1983-1993," PRSA Educators Academy Research Conference,
June 1998, College Park, Maryland (Top Three Paper
in Communication Sciences Division; $1,000 cash prize)--
with graduate student Debbie L. Steele)
Invited Panel Presentation Papers--Single Author (3)
"Protecting an Organization's Digital Public Relations
Assets," AEJMC Public Relations and Law Divisions,
August 2003, Kansas City
#"Crossing Borders and Corssing Reality"
Prepared remarks for theme panel presentation, ICA
Public Relations Division, May 2003, San Diego
#"The Contributions of Consumer Behavior Theory and Research
to Public Relations," Public Relations Division,
International Communication Association, Acapulco,
Mexico, June 2000. Prepared remarks Also organizer and
moderator of panel devoted to The Next Decade in Public
Relations Research
Conference/ National (9)
Workshops
Presented Breakfast Table Discussion Moderator, "Motivating Audiences
to Process Public Relations Messages, PRSA International
Conference, Atlanta, October 2001.
Presenter, "Incorporating Technology in the Public Relations
Curriculum," AEJMC PR Division, Washington, D.C. August 2001.
Panelist, "Adjusting to the Academy: Making the Transition
from the Boardroom to the Classroom," AEJMC PR Division,
Washington, D.C., August 2001.
Convention Paper Respondent, Session on Relationship Management,
International Communication Association, Washington, D.C.,
May 2001.
Presenter, "Improving Public Relations Web Sites Through
Usability Research," 2000 Public Relations World Congress
(PRSA/IPRA), Chicago, October 2000.
Moderator, "Campaign Finance Reform--Implications for
Political Communication," Association for Education in
Journalism and Mass Communication, Public Relations
Division Professional Freedom and Responsibility
Committee, August 7, 1998, Baltimore.
Panelist, "Striking Back at Technology: Effective Applications
in the Classroom," Case study of JT100 at CSU. Association
for Education in Journalism and Mass Communication, Joint
Session of the Community College Journalism Association and
Public Relations Division, August 8, 1998, Baltimore.
Moderator, "The Crisis in Customer Confidence," Financial
Institutions Marketing Association, San Antonio,
Texas, 1989
Presiding Chair, Public Relations Society of America
Financial Services Section Annual Section Meetings:
Washington, D.C., 1986; Los Angeles, 1987.
Regional/State (10)
Moderator, Reporting the 2000 Census, Colorado Department of
Local Affairs, Arvada, CO, May 2001. (press panel)
Presenter, PRSA Technology Section, Colorado Chapter, September
1999.
Presenter, Panel on Public Relations Education, Western States
Communication Association, Denver, February 1998.
Presenter, PRSA Colorado Chapter Special Interest Meeting on
Research, August 1997
Moderator, North Dakota Professional Communicators, Panel
on Civic Journalism, April 1996
Moderator/Panelist, Careers in Communication, Northern
Interscholastic Press Press Association, October 1993
Moderator, AEJMC Mass Communication Division Media,
Technology and Community Conference, North Dakota, March 1996
Panelist, "The Future of Communications," UND School of
Communication Editors-Broadcasters Day, October
1993, Bismarck, N.D.
Moderator, 1991 Kenneth Owler Smith Distinguished Lecture
in Public Relations, University of Southern
California School of Journalism
General Chairman, Future Directions in Public Relations,
Publicity Club of Los Angeles Professional
Development Seminar, 1975.
University (3)
Workshop Leader, Impact Evaluation, CSU Extension,
February 23, 2000
Speaker, Impact Evaluation, CSU Southwest Division,
May 17, 2000
Presenter, Crisis Planning, CSU Student Media
Leadership Retreat, Estes Park, August 1998, 1999,2000
Other Training/Development/Outreach Sessions (2)
Workshop Speaker, JohnstonWells Public Relations, Denver,
April 3, 2000 (Dealing with inactive publics)
Panelist, Community Representatives, Fort Collins
Coloradoan Strategic Planning Session, July 7, 2000.
CSU Committees and Service
University Strategic and Financial Planning Committee, 2002-
Chair 2003-2004 (also ex-officio member of Executive
Budget Committee and Faculty Council)
Executive Committee Member, Faculty Council (representative
of College of Liberal Arts), 2000-2002
Department Representative, Faculty Council, 1999-2002,
2002-2003
Faculty Representative, Board of Student Communications, 1999-
Search Committee Member, University Marketing Director
(University Advancement Division), 1999
Search Committee Member, Cooperative Extension Marketing
Specialist, 2001.
College Faculty Representative (Social Sciences), Instructional
Development Program (IDP) Committee, 1999-2000.
Department
Student Programs
. Faculty Adviser, Public Relations Student Society of
America
. Faculty Reviewer, Public Relations Student Portfolios (every
semester)
Graduate Committee
. Member, 1998-
. Chair, Denver Program Subcommittee, 1997-98
. Spearheaded development of program curriculum and wrote first
draft of comprehensive descriptive brochure
Professional Liaison Committee
. Chair, 2000-01, 2001-02
. Member 1996-97, 1997-1998, 1998-1999
. Oversaw redesign, production of departmental newsletter,
2001; coordinated production 2002.
. Developed system for tracking guest speakers
. Maintained ongoing contact with public relations
professionals in region
Internship Committee
. Member, 1996-97, 97-98
. Participated in Internship Orientation sessions:
Fall 1996
. Conducted on-site interviews with supervisors:
Fall 1996 (7 interviews)
. Adapted existing internship materials to online documents,
Fall 1996
Curriculum Committee
. Member, 1997-1998, 1999-2000, 2000-2001
Library-Information Resources Committee
. Chair, 1999-2000
Search Committees
. Chair, 2000-01 (new tech/public relations specialist)
. Member, 1996-97 (news-editorial/public affairs/history)
. Member, 1998-99 (news-editorial/newspaper vacancy)
. Member, 2003-03 (public relations)
Student Advising/Graduate Supervision
Under- Assigned 25-35 undergraduate advisees every semester
graduate
Graduate Current Graduate Committee Memberships:
19 - Plan B (Communication Management Program)
6 - MS/MA Adviser/Committee Chair (excludes 3 inactive)
3 - MS/MA Committee Member
1 - Ph.D. Committee Member
Active M.S. Candidates
Reghan McDaniel -- Crisis preparedness
Theresa Ramos-Garcia -- Hispanic Women Communicating About Death
Jakob Nelp -- Collegiate athletic department web sites
B.J. Bradsaw Miller -- sports marketing
John Bustos -- responses to activism by Forest Service
Inactive
Amy MacGregor -- Community health outreach
Gary Mason -- Industry Analysts
Rebecca Leber Saunders -- Crises and sports figures
Graduate Committee Memberships For Past Five Years
(Completed/Not Yet Completed = Total)
10/6 = 16 - Plan A MS/MA Adviser/Committee Chair
89/0 = 89 - Plan B MS/MA Adviser/Committee Chair
0/2 = 2 - Plan A Committee Member
4/0 = 4 - Plan B Committee Member
0/1 = 1 - Ph.D. Committee Member
M.S. Theses Supervised (All Technical Communication)
Saldarriaga, Lina, 2003 -- "Assessing Intranet Effectiveness
and Its Predictors. A Case Study" (Co-adviser with
Donna Rouner)
Melissa Pusz Moran, 2003 -- "Credibility Perceptions of
Sponsored and Non-Sponsored Web and Print Information"
Tonie Miyamoto, 2003 -- "Dialogic Communication and Feminist
Values: A Content Analysis of Women's Organizations
Web Sites"
Clayton Jack Lovelace, 2002 - "Newspapers Online: Assessing
Economic,Content and Identity Issues"
Debby Weitzel, 2002 - "Assessing the Adoption of an Online
Reporting Program (E-Power) for Colorado State University
Cooperative Extension"
Olga Baysha, 2002 - "Framing of the Ukranian Political Crisis"
Jennifer Redmann, 2001 -- "Effect of Sex, Gender Orientation,
Self-Efficacy and Creativity Among Public Relations
Professionals"
David J. Hachigian, 2001 --"The Reliance of Computer Industry
Trade Journalists on the World Wide Web as an Information
Gathering
Source"
Fei-Wen Ho, 2001 -- "Corporate Crisis Communications in the
Aftermath of the 'Chin Chin' Earthquake in Taiwan"
Pamela Jackson, 2000 -- "The Influence of Market-Driven
Journalism on Network News Framing of the Clinton-Lewinsky
Sex Scandal"
Amon Haruta, 1999 --"Cultural Issues in Airline Crisis
Communications"
Plan A Committee Member:
Amy Robinson (Technical Communication) -- Web credibility
Amanda Anderson (Radiological Health) --
Plan B Committee Member:
Communication Management Program, Classes of 2000(23), 2001(25),
2002 (21), 2003(19) = 89
Jill Kolosky, Agricultural Extension Education, 2001
Todd Stupnik, Technical Communication, 2002
Dani Griffith, Agriculture, 2003
Jessica Schleiger, English, 2003
Other Activities/Accomplishments
Editorial Journal of Public Relations Research, 2000-
Boards Public Relations Review, 2002-
Encyclopedia of Public Relations 2002-
Consulting Paid
Annual Guest Lecturer on Savings Institutions Business,
Shinkin Bank Association of Kanto, Japan, 1991-
present (presenter since 1983)
Coast Federal Bank, Los Angeles, realty newsletter,
1991-1992.
Honorarium Paid to University of North Dakota
Pioneer Peat, Inc., East Grand Forks, Minnesota
Consulting Fee Paid to University of North Dakota
Worthington Municipal Airport (under management contract
with UND Aerospace; William Jackson, project manager),
May 5, 1994.
Community Pasadena Tournament of Roses, Member 1979-1994
Service Los Angeles City Fire Department PR Advisory Committee
Related to Los Angeles Chamber of Commerce Government Affairs
Profession Committee, 1989-93
USC School of Journalism Public Relations Advisory
Committee, Chairman 1990-91. Organized Kenneth
Owler Smith Distinguished Lecturer Series fund-
raising activities, 1990-91.
St. Marks School Development Committee, Chairman l99l.
Served on PR committees for Los Angeles Area Chamber of
Commerce Business Outlook Conference 1976-81), Central
City Association (1980), United Way Region V (1979-81)
Other Com- First Presbyterian Church, Fort Collins, CO
munity . Elder and Clerk, 2004-
Service First Presbyterian Church, Grand Forks, ND
. Chair, Property Committee, 1995 (co-chair 1996)
. Chair, Stewardship Committee, 1996
. Chair, Long Range Planning Subgroup, 1996
Harmony Presbyterian Church, Fort Collins, CO
. Clerk of Session, 1997-1998
. Chair, Finance & Stewardship Committee, 2001-2002
Faculty UND External Relations Council
Service at . Invited Committee Member, February 1994-
University Faculty Facilitator (Small Groups), UND National Alumni
of North Leadership Council, Homecoming, September, 1993
Dakota General Chair, UND School of Communication's Communication
Day, 1995
Chair, School of Communication Development Committee,
1993-94
. Coordinated first mail solicitation in cooperation
with UND Foundation, wrote promotional brochure.
Graduate and Research Committee, 199496
. Wrote new graduate studies brochure, 1995.
Judge, UND Sioux High School Invitational Speech Tournament
1994, 1995
Northern Interscholastic Press Association
. Judge, Journalist of Year Competition, April 1994
. Judge, Faculty Adviser Competition, April 1995
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