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LA449: Professional
Practice - B.
Goetz Section
Portfolio
Design
and
Production
Due date and product
Completed portfolio to be turned in during or before the scheduled
final exam time for this course, including:
1. One copy of your completed
portfolio.
2. One digital copy of your portfolio .pdf format or equivalent
on a CD.
3. Suggested - Portfolio posted on your web site - a reasonable
reproduction in .pdf format or equivalent.
Please make two copies of products
#1 and #2 above, one for you and one for me.
Objective
The single most important promotional object a landscape architecture
student will make in their academic career is a portfolio of
significant works. The portfolio is the marketing tool that best
characterizes one's ability and interests; it is, by its nature,
pure (hopefully objective) self-promotion.
Your portfolio will be a collection
of design and related work for the purpose of communicating when
the original drawings or models are not practical to transport.
Often potential employers wish to review a portfolio before scheduling
an appointment or interview. It is important that your portfolio
be representative of your ability and the way you work without
you being present. A portfolio can say much in its layout about
your creativity, writing ability, and organizational capacity.
It can say much in its content about your talent.
DESIGN PORTFOLIO
Begin immediately:
The Collection. Create a place
for collection of potential portfolio work, all of the work you
have completed to date. Gather the originals - artwork, models,
digital media, photographs, presentation drawings, pin-up work,
rough conceptual work (the layers), etc. The collection of relevant
work may include work completed outside of landscape architecture,
but for this project it must be within the context of the profession
(i.e. drawings from an art class, sculpture, illustrated case
studies about environment or architecture, etc.). It is important
to have at your disposal a broad range of representative work.
Your Best Work. Objectively review
all of the work and select a minimum of ten works that (to you)
represent your best and most interesting projects. One project
should represent technical skills.
Revise. For each of the ten projects,
begin to make appropriate revisions - including redrawing, redesigning,
and re-writing - to represent your capabilities NOW.
By the first scheduled
meeting time with B. Goetz:
1. Have at least half of the ten projects
"camera ready."
2. Additionally have a one-page (maximum)
draft for each of the ten projects describing/summarizing the
project, including title, date, medium, and general category
for the work (i.e. garden design, park design, urban design,
painting, photography, etc.).
3. Also, be prepared to create a
storyboard draft of your portfolio. The storyboard is a technique
used prolifically in motion picture design and production to
generate rough layout and composition. You will use index cards
to represent pages in your portfolio. Cut the cards to the proportions
of your desired portfolio page. Each card represents one page
of the portfolio and should include thumbnail sketches and text
blocks indicating composition and order. Common portfolio sizes
are 8 1/2 x 11, 11 x 17, and 9 x 12 (you are not restricted to
those sizes). You may wish to review other portfolios, design
monographs, etc. for layout and compositional precedent.
Software suggestions.
Adobe Acrobat
Adobe Photoshop
Adobe Illustrator, Macromedia Freehand or equivalent
Reference.
Linton, Harold. Portfolio Design, W.W. Norton & Company,
New York, NY, 1996. |
