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Tips About Effective Teaching
AEJMC Public Relations Division

Teaching Public Relations is a periodic monograph series designed to facilitate the exchange of ideas about effective classroom instruction. Copies are posted online and mailed as a supplement to the PRD's membership newsletter, Public Relations Update.

Interested in sharing your classroom experiences with others? Review TPR's Publication Guidelines.

Send submissions to:

Professor Chuck Lubbers
Professor
University of South Dakota
Tel.(605) 677-6400
Fax (605) 677-4250

Beginning Winter 2004 (Issue 62) titles are posted in .pdf format. To view these issues, Acrobat Reader is required. Download the software free using this link. All other issues online (nos. 16-17 and 22-61) are in HTML format.

Number	Title and Author
75	A continuum of power distribution between oranizations publics in their two-way Web site communication tools Terri Ann Bailey
74	Blogging 101. Introducing blog management into the public relations curriculum Richard D. Waters and Jennifer Robinson
73	Using weblogs in public relations education Karen Miller Russell
72	A clarification of the differences between "product" and "consumer" in public relations professional education. A call for the re-assessment and re-ordering of perception of stakeholders Dean Kruckeberg
71	An examination of the current state of public relations Brigitta R. Bruner and Margaret Fitch-Hauser
70	An application of message sidedness JoAnn Roznowski and Brenda Wrigley
69	Predicting enjoymment, attachment and engagement in PRSSA Robert S. Pritchard, Vicent F. Filak and Lindsay L. Beach
68	Public relations educators assess and report current teaching practices Julie o'Neil
67	Outcomes of utilizing the service-learning pedagogical approach in public relations writing. Does the benefit outweigh the effort? Tamara L. Wandel
66	Bringing the profession's leading practitioners and scholars into the middle America classroom at (almost) no cost Susan Gonders
65	I don't know anything about science and you want me to say what? b j Altschul
64	An essential component in teaching public relations ethics David L. Martinson
63	Communicative benefits in a service learning project Lee Bollinger
62	Beyond the "publish or perish" philosophy A method for quantifying university-based service Lisa T. Fall and Pamela Bourland-Davis Acrobat Reader required for this and subsequent issues
61	Public relations graduates: A survey across three institutions Diane Atkinson Gorcyca, Marilyn D. Hunt, Charles A. Lubbers, and Pamela Bourland-Davis
60	Theory in public relations brings sense to teaching communications theory Kenneth Plowman
59	Bright lights, bring problem. An active learning approach to crisis communications Shirley A. Serini
58	Service-learning integration in a public relations program. Pegagogy for enhanced learning Emma Daugherty
57	Interns and their supervisors: Patterns of productive beliefs, attitudes and behaviors Fred K. Beard
56	How we teach graphic design to public relations students Linda P. Morton
55	Job shadowing: A filot study of public relations undergraduates Joye C. Gordon
54	Two schools, two time zones, one set of PR class objectives: On asynchronous learning networks and in-class discussions Tom Kelleher and Michelle O'Malley
53	Learning and retention of the RACE algorithm in public relations undergraduate education: A comparison of lecture instruction, case method and simulation David O. Woolverton
52	Teaching public relations students to place 'public interest' before client/management concerns David L. Martinson
51	Preparing public relations students for the IMC environment Robert A. Caroll
50	Using new technologies in the public relations curricula Elizabeth M. Witherspoon and Patricia A. Curtin
49	Civic public relations education: Integrating skills-based learning and citizenship formation Donn James Tilson
48	Current events testing: A guide to helping public relations students keep up with the news Edward J. Lordan
47	Management by objectives: An effective tool for measuring the success of public relations classroom projects Lisa T. Fall
46	Adding service learning to the corporate communications curricula Cynthia E. Clark
45	A comparative analysis of ethnic inclusion in pulbic relations textbooks and reference books Sandra Wills Hannon
44	Using SPE context to analysis in the public relations campaigns class Betty Farmer
43	Using cooperative learning to make writing masters of public relations students Lolita Hendrix
42	A real life problem for the introductory public relations class Rick Fischer
41	Perspectives on crisis communication Donald Fishman
40	Using professionals in the classroom to give students practical portfolio-building assignments William C. Adams
39	Corporate video communication class improves public relations students' visual literacy skill Dulcie Murdock Straughan
38	Using interpretive exercises to measure Bloom's higher levels of learning Linda P. Morton
37	Bringing professionals into the classroom: "Faculty for a Day"> Suzanne Heck
36	Motiving students to become receptive to research: How to overcome the fear of numbers in the introductory public relations course Don W. Stacks
35	Teaching with telephones in public relations classes Todd Hunt
34	Using case studies in the introductory public relations class William C. Adams
33	Educators define 'telling the truth' in PR David L. Morton
32	Contest makes teaching AP style fun and easy Linda P. Morton
31	Basic references for industry case studies Carol Reuss
30	Topics course provides unique learning experience Joseph M. Zappala
29	The public relations case as a teaching tool Gay Wakefield
28	Brainstorming: We can teach 'creativity' Jason Berger
27	Teaching media interview skills Jason Berger
26	Sequence heads support use of research David L. Martinson
25	Expert systems and the public relations classroom Patricia Curtin and Glen T. Cameron
24	Ethics questionnaire facilitates discussion Todd Hunt
23	Incorporating a fund-raising module in a principles course Kathleen S. Kelly
22	Combining cooperative learning and individual client work in the public relations "capstone" course Michael D. Slater
17	Writing students benefit from feedback with computer Douglas P. Starr, APR
16	Structured interviews bring case study course to life R. Brooks Garner

The division is in the process of trying to post all back copies online.

Number	Title and Author
21	Management students can learn to manage others Todd Hunt
20	Communicating corporate identity as a foundation skill John E. Anderson
19	An intellectual history approach Donald Fishman
18	Selecting students for work in groups Ronda Beaman and Paul G. Stoltz
15	An audio-visual exercise for public relations students Robert H. Loche and Sheila C. Crifasi
14	Teaching time management to PR students Larissa A. Grunig
13	Teaching "feminization" by reframing the perspective Pamela J. Creedon
12	Learning to track a public relations issue John E. Anderson, APR
11	Seven steps to a successful public relations focus group interview Linda Costigan Lederman
10	Planning is a must in public relations writing course R. Brooks Garner
9	Teaching research methods to public relations students James H. Bissland
8	Peers can set example for improved writing in class PR agency Robert E. Rayfield, APR
7	Action-reaction exercises bridge theory-practice Charles A. Fleming
6	Analyzing events planned to attract the media Mark A. Larson
5	Major rigor needed in selection of PR interns Mark A. Larson
4	Interactive computer simulates "real world" John V. Pavlik
3	Student is own client in campaigns course Todd Hunt
2	Confronting the non-major's negative view of PR David L. Martinson & Michael Ryan
1	Students enjoy phone tape dialogs with authors Bill L. Baxter