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Teaching Public Relations: Index

Tips About Effective Teaching
AEJMC Public Relations Division

Online Titles | Print-Only Titles


Teaching Public Relations is a periodic monograph series designed to facilitate the exchange of ideas about effective classroom instruction. Copies are posted online and mailed as a supplement to the PRD's membership newsletter, Public Relations Update.

Interested in sharing your classroom experiences with others? Review TPR's Publication Guidelines.

Send submissions to:

Professor Chuck Lubbers
Professor
University of South Dakota
Tel.(605) 677-6400
Fax (605) 677-4250


Online Titles
The following titles have been published since 1991 and are available online. A few other titles printed before 1991 are also available online; our goal is to make all copies available eventually.

Beginning Winter 2004 (Issue 62) titles are posted in .pdf format. To view these issues, Acrobat Reader is required. Download the software free using this link. All other issues online (nos. 16-17 and 22-61) are in HTML format.

NumberTitle and Author
75 A continuum of power distribution between oranizations publics in their two-way Web site communication tools
Terri Ann Bailey
74 Blogging 101. Introducing blog management into the public relations curriculum
Richard D. Waters and Jennifer Robinson
73 Using weblogs in public relations education
Karen Miller Russell
72 A clarification of the differences between "product" and "consumer" in public relations professional education. A call for the re-assessment and re-ordering of perception of stakeholders
Dean Kruckeberg
71 An examination of the current state of public relations
Brigitta R. Bruner and Margaret Fitch-Hauser
70 An application of message sidedness
JoAnn Roznowski and Brenda Wrigley
69 Predicting enjoymment, attachment and engagement in PRSSA
Robert S. Pritchard, Vicent F. Filak and Lindsay L. Beach
68 Public relations educators assess and report current teaching practices
Julie o'Neil
67 Outcomes of utilizing the service-learning pedagogical approach in public relations writing. Does the benefit outweigh the effort?
Tamara L. Wandel
66 Bringing the profession's leading practitioners and scholars into the middle America classroom at (almost) no cost
Susan Gonders
65 I don't know anything about science and you want me to say what?
b j Altschul
64 An essential component in teaching public relations ethics
David L. Martinson
63 Communicative benefits in a service learning project
Lee Bollinger
62 Beyond the "publish or perish" philosophy
A method for quantifying university-based service Lisa T. Fall and Pamela Bourland-Davis
Acrobat Reader required for this and subsequent issues
61 Public relations graduates: A survey across three institutions
Diane Atkinson Gorcyca, Marilyn D. Hunt, Charles A. Lubbers, and Pamela Bourland-Davis
60 Theory in public relations brings sense to teaching communications theory
Kenneth Plowman
59 Bright lights, bring problem. An active learning approach to crisis communications
Shirley A. Serini
58 Service-learning integration in a public relations program. Pegagogy for enhanced learning
Emma Daugherty
57 Interns and their supervisors: Patterns of productive beliefs, attitudes and behaviors
Fred K. Beard
56 How we teach graphic design to public relations students
Linda P. Morton
55 Job shadowing: A filot study of public relations undergraduates
Joye C. Gordon
54 Two schools, two time zones, one set of PR class objectives: On asynchronous learning networks and in-class discussions
Tom Kelleher and Michelle O'Malley
53 Learning and retention of the RACE algorithm in public relations undergraduate education: A comparison of lecture instruction, case method and simulation
David O. Woolverton
52 Teaching public relations students to place 'public interest' before client/management concerns
David L. Martinson
51 Preparing public relations students for the IMC environment
Robert A. Caroll
50 Using new technologies in the public relations curricula
Elizabeth M. Witherspoon and Patricia A. Curtin
49 Civic public relations education: Integrating skills-based learning and citizenship formation
Donn James Tilson
48 Current events testing: A guide to helping public relations students keep up with the news
Edward J. Lordan
47 Management by objectives: An effective tool for measuring the success of public relations classroom projects
Lisa T. Fall
46 Adding service learning to the corporate communications curricula
Cynthia E. Clark
45 A comparative analysis of ethnic inclusion in pulbic relations textbooks and reference books
Sandra Wills Hannon
44 Using SPE context to analysis in the public relations campaigns class
Betty Farmer
43 Using cooperative learning to make writing masters of public relations students
Lolita Hendrix
42 A real life problem for the introductory public relations class
Rick Fischer
41 Perspectives on crisis communication
Donald Fishman
40 Using professionals in the classroom to give students practical portfolio-building assignments
William C. Adams
39 Corporate video communication class improves public relations students' visual literacy skill
Dulcie Murdock Straughan
38 Using interpretive exercises to measure Bloom's higher levels of learning
Linda P. Morton
37 Bringing professionals into the classroom: "Faculty for a Day">
Suzanne Heck
36 Motiving students to become receptive to research: How to overcome the fear of numbers in the introductory public relations course
Don W. Stacks
35 Teaching with telephones in public relations classes
Todd Hunt
34 Using case studies in the introductory public relations class
William C. Adams
33 Educators define 'telling the truth' in PR
David L. Morton
32 Contest makes teaching AP style fun and easy
Linda P. Morton
31 Basic references for industry case studies
Carol Reuss
30 Topics course provides unique learning experience
Joseph M. Zappala
29 The public relations case as a teaching tool
Gay Wakefield
28 Brainstorming: We can teach 'creativity'
Jason Berger
27 Teaching media interview skills
Jason Berger
26 Sequence heads support use of research
David L. Martinson
25 Expert systems and the public relations classroom
Patricia Curtin and Glen T. Cameron
24 Ethics questionnaire facilitates discussion
Todd Hunt
23 Incorporating a fund-raising module in a principles course
Kathleen S. Kelly
22 Combining cooperative learning and individual client work in the public relations "capstone" course
Michael D. Slater
17 Writing students benefit from feedback with computer
Douglas P. Starr, APR
16 Structured interviews bring case study course to life
R. Brooks Garner

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Print-Only Titles
The following issues, published in 1988-1991, are available in print versions only. The price is $2 for the first title, plus $1 for each additional title on the same order. Contact the editor for details.

The division is in the process of trying to post all back copies online.

NumberTitle and Author
21 Management students can learn to manage others
Todd Hunt
20 Communicating corporate identity as a foundation skill
John E. Anderson
19 An intellectual history approach
Donald Fishman
18 Selecting students for work in groups
Ronda Beaman and Paul G. Stoltz
15 An audio-visual exercise for public relations students
Robert H. Loche and Sheila C. Crifasi
14 Teaching time management to PR students
Larissa A. Grunig
13 Teaching "feminization" by reframing the perspective
Pamela J. Creedon
12 Learning to track a public relations issue
John E. Anderson, APR
11 Seven steps to a successful public relations focus group interview
Linda Costigan Lederman
10 Planning is a must in public relations writing course
R. Brooks Garner
9 Teaching research methods to public relations students
James H. Bissland
8 Peers can set example for improved writing in class PR agency
Robert E. Rayfield, APR
7 Action-reaction exercises bridge theory-practice
Charles A. Fleming
6 Analyzing events planned to attract the media
Mark A. Larson
5 Major rigor needed in selection of PR interns
Mark A. Larson
4 Interactive computer simulates "real world"
John V. Pavlik
3 Student is own client in campaigns course
Todd Hunt
2 Confronting the non-major's negative view of PR
David L. Martinson & Michael Ryan
1 Students enjoy phone tape dialogs with authors
Bill L. Baxter

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Updated February 20, 2004. Maintained at Colorado State University by the AEJMC Public Relations Division. Web-ster: Kirk Hallahan. Copyright, 1991-2003, Association for Education in Journalism and Mass Communication. All rights reserved.