2002 AEJMC Conference

Public Relations Division

Updated June 20 2002 -- Final

Wednesday, August 7, 11:45 a.m.-1:15 p.m.

Moderator: Kenneth D. Plowman, San Jose State

Discussant: Patricia A. Curtin, North Carolina

Reconciling Multiple Roles: Toward a Model of the Female African-American Public Relations Practitioner

Donnalyn Pompper, Florida State

An Analysis of Relationships Among Structure, Influence and Gender: Helping to Build a Feminist Theory of Public Relations

Julie O'Neil, Texas Christian University

Leadership and Gender in Public Relations: Perceived Effectiveness of Transformational and Transactional Leadership Styles

Linda Aldoory, Maryland

Elizabeth L. Toth, Syracuse

Fortune 500 Company Web Sites and Media Relations: Corporate PR Practitioners' Use of the Internet to Assist Journalists in News Gathering

Coy Callison, Texas Tech

Wednesday, August 7, 8:15-9:45 a.m.

Moderator: Susan Gonders, Southeast Missouri State

Discussant: Shannon Bowen, Houston

A Content Analysis of the Journal of Public Relations Research and Public Relations Review, 1989-2001.

Tina Carroll, Miami

Crisis Public Relations: A Study of Leadership, Culture, Demand and Delivery

Terence Flynn, Syracuse

Corporate Reputation as a New Media Agenda Item: Attribute Agenda-Setting and Business News Coverage

Craig E. Carroll, Texas-Austin

Distilling Grunig's Situational Theory: A Case Study

Hsiang-Hui Wang, Syracuse

Session C: 

Thursday, August 8, 5-6:30 p.m.

Moderator: Brigitta Brunner, Northern Iowa

Discussant: Teresa Mastin, Middle Tennessee State

Asking What Matters Most: A National Survey of PR Professionals' Response to the Contingency Model

Jae-Hwa Shin (Student), Glen T. Cameron and Fritz Cropp, Missouri.

The Effects of Relationships on Satisfaction, Loyalty, and Future Behavior. A Case Study of a Community Bank.

Yungwook Kim, Ewha Womans University, Seoul, Korea

Samsup Jo (Student), Florida

Cross-National Conflict Shifting: A Conceptualization and Expansion in an International Public Relations Context

Juan-Carlos Molleda, Florida

Colleen Connolly-Ahern (Student), Florida

New Partnerships for the Poor: A Case Study Advancing Relationship Theory

Catherine Quoyeser (Student), Syracuse

Elizabeth L. Toth, Syracuse

Saturday, August 10, 8:15-9:45 a.m.

Presiding: Sandy Rao, Southwest Texas State

Discussant: Lynn N. Zoch, South Carolina

Marching in Lockstep: Public Relations Roles in the New South Africa

International Paradigms: The Social Role Brazilian Public Relations Practitioners

Juan Carlos Molleda, Florida

Five Decades of Mexican Public Relations in the United States: From Propaganda to Strategic Counsel.

Melissa A. Johnson, North Carolina State

Measuring Public Relations Outcomes: Community Relations and Corporate Philanthropy Programs

Margarete R. Hall, Florida

Wednesday, August 7, 5-6:30 p.m.

Moderator: Michael Mitrook, Central Florida

Discussant: Derina Holtzhausen, South Florida

Journalists' Hostility Toward Public Relations: An Historical Analysis

Fred Fedler and Denise E. DeLorme, Central Florida

Corrective Action After a Crisis: Should Public Relations Require or Request Implementation?

Lori Boyer, Louisiana State

In Face of Change: A Case Study of the World Wide Web as a Public Relations Tool for Art Museums

Nicole Elise Smith, Louisiana State

Building Business Relationships Online: Relationship Management in Business-to-Business E-Commerce

Bryan H. Reber, Alabama

Scott Fosdick, Missouri

Thursday, August 8

1:30-3 p.m.

Discussants: Charles Lubber, Kansas State; Robert Pritchard, Ball State

PR Educators--The Second Generation. Measuring and Achieving Consensus

Erik L. Collins and Lynn M. Zoch, South Carolina

An Integrated Model of Public Relations Effectiveness

Yi-Hui Huang, National Cheng-Chi University, Taiwan, R.O.C.

A Cross-Cultural View of Conflict in Media Relations: The Conflict Management Typology of Media Relations in Korea and in the U.S.

Jae-Hwa Shin (Student), Glen T. Cameron, Missouri

Third-Party Organization Endorsements and Consumer Evaluation of a Web Store: Do Seal, Customer Testimonials and News Clip Affect Consumers Differently?

Alex Wang (Student) and Ron B. Anderson, Texas-Austin

Toward an Inclusive Trajectory of Public Relations History: The Contributions of W.E.B. Du Bois to Nonprofit Public Relations Before the Crisis and Beyond