AEJMC Public Relations Division

E-mail us!

Index to Other Issues

AEJMC PR Division Home Page

AEJMC Home Page

Public Relations Update

AEJMC Public Relations Division Membership Newsletter

Vol. 38, No. 1, Winter 2003


In this issue:

2003 Convention Preview

Other News and Features


"goin' to Kansas City"

AGENDA
Six roundtables kick off five days of exciting convention activities. Pat Curtin presents the tentative agenda on p. 2. Members also need to consider the dues issue presented by Ken Plowman on p. 2. Please note the April 1 deadline on the call for convention papers issued by David Guth and Andi Stein on p. 3.

BARBECUE
Get ready for some great jazz and finger-lickin' barbecue – that's what sets the tone in Kansas City, site of the July 29-August 2 convention. You'll also want to whet your intellectual appetite. "In Situ" on p. 4 and this issue's TPR insert provide an appetizer for the research smorgasbord that will be presented at the convention.

CASINOS
Please note the April 18 call for Roschwalb applications and contributions issued by Meg Lamme and Phyllis Larsen on p. 5. Then get ready for gaming fun in Kansas City's four casinos – Ameristar, Argosy, Harrah's and Isle of Capri. You can also bet on the greyhounds at The Woodlands racetrack.

SPORTS
Summer in Kansas City features baseball, soccer, tennis and motorsports racing. The Royals swing their bats at Kauffman Stadium, and their neighbors, the Wizards, are hoping to recapture their championship form at Arrowhead Stadium. The Explorers are the first professional tennis team to play home matches outdoors at the Plaza Tennis Center in July, and racing enthusiasts can see some of today's top drivers at Kansas Speedway. However, the most important competition will be the PRD elections. Please note the April 1 deadline on William Thompson's call for nominations on p. 6, and notice which AEJMC Standing Committee nominees on p. 8 are PRD members.

ARTS
You'll find more than 120 art galleries and museums in Kansas City. The Nelson-Atkins Museum houses one of the finest collections of Asian art, hosting "Eternal Egypt" this summer. Frugal art lovers will be happy to learn that the Kemper Museum of Contemporary Art and many of the galleries located at the Crossroads Art District feature free admission. Kansas City is also home to several historically significant sites, including the Negro Leagues Baseball Museum (which is housed with the Jazz Museum), as well as the homes of Thomas Hart Benton and Harry Truman. Also nearby is the home of the notorious Jesse James. Upcoming issues in PR Update will feature more on "goin' to Kansas City"!

Return to Contents


Tentative Convention Agenda

Thanks to many of our Division members, we had 38 panel proposals this year. Of these, we managed to program 11 of them during the AEJMC mid-winter meeting in Palo Alto, California. If you suggested a panel that was not programmed for this year, please resubmit your idea for next year. What we can program is governed by limited time slots and having to partner with other divisions. So realize that many good ideas simply could not make the schedule this year.

On the following schedule, times are firm but panel titles are tentative. In March, final panel titles and panelists' names will be sent to AEJMC and made available both on the Web and in PR Update. Some of you will notice that your original panel idea has been changed a bit to fit the needs either of the other sponsoring division or of the preconvention programming. Being flexible allows us to include more of your ideas and present a wide-ranging program for our members.

Patricia A. Curtin
Vice Head and Programs Chair
University of North Carolina-Chapel Hill

Return to Contents


AEJMC Public Relations Division
2003 Convention Schedule

Updated With Spring 2003 Newsletter
March 2003

Tuesday, July 29

1:00-5:00 p.m.
PRECONVENTION ROUNDTABLES
" Bridging the Gap: Public Relations Professionals and Professors Working Together"

  1. Preparing students for nonprofit practice
  2. Making research work
  3. Public relations and crisis management on the Web
  4. Persuasion messages post-9/11
  5. Service learning, internships and classroom clients
  6. Today's ethics training for tomorrow's practitioners

6:00-9:39 p.m.
RECEPTION AND DINNER

Al Reis, author of
The Fall of Advertising and The Rise of PR will speak about the challenges facing educators and students in today's marketplace. His strategic work is well know throughout the industry and the academy. The 2003 conference form will include a sign-up and charge for this event, which will include 6:30-7:00 cocktails, 7:00-8:00 dinner, 8:00-9:00 speech.


Co-sponsored with the Advertising Division
_________________

Wednesday, July 30

8:15-9:45 a.m.
RESEARCH
(faculty/student co-authored papers)

10:00-11:30 a.m.
PANEL PRESENTATION
" How the News Media Cover Business Calamities"
Co-sponsored with the Newspaper Division

11:45 a.m.-1:15 p.m.
RESEARCH
(faculty papers)

1:30-3:00 p.m.
PANEL PRESENTATION
" Building International and Multicultural Relations Through Media"
Co-sponsored with the Entertainment Studies Interest Group

3:15-4:45 p.m.
MINI-PLENARY
" The ABCs of AEJMC"
Co-sponsored with the Graduate Education Interest Group

5:00-6:30 p.m.
RESEARCH (open)
_______________

Thursday, July 31

This session was omitted from Winter Newsletter schedule. Posted 2/10/03.
8-9:15 a.m.
RESEARCH
(Faculty Papers)

Note time change from Winter Newsletter schedule. Posted 2/10/03.
11:45 a.m.-1:15 p.m.
PANEL PRESENTATION
" Fundamental Issues and Trends in Media Strategy Research"
Co-sponsored with the Media Management and Economics Division

1:30-3:00 p.m. RESEARCH (Scholar to Scholar)
New this year is recognition for the best display in the PR Division.

3:15-4:45 p.m.
PANEL PRESENTATION
" Curriculum Reform: Blurring the Lines"
Co-sponsored with the Advertising Division

5:00-6:30 p.m.
OUTGOING EXECUTIVE COMMITTEE MEETING
All current officers and chairs should plan to attend.

6:45-8:15 p.m.
SOCIAL
(details to be announced)

8:30-10:00 p.m.
MEMBERS MEETING
Formerly the PRD Business Meeting, the Council of Divisions changed the name to be more inclusive.
All prospective members are welcome.
______________

Friday, August 1

7:00-8:00 a.m.
INCOMING EXECUTIVE COMMITTEE MEETING
Anyone interested in serving in the Division should attend.

8:15-9:45 a.m.
PANEL PRESENTATION
" The Dark Side of Cyberspace"
Co-sponsored with the Law Division

11:45 a.m.-1:15 p.m.
EDELMAN PRD LUNCHEON
(details to be announced)

1:30-3:00 p.m.
MINI-PLENARY
" Plagiarism"
Co-sponsored with the Advertising, Media Ethics and Law Divisions

3:15-4:45 p.m.
RESEARCH
(teaching papers)

5:00-6:30 p.m.
PANEL PRESENTATION
" Greeting Cards: Entertainment and Serious Communication"
Co-sponsored with the Entertainment Studies Interest Group
________________

Saturday, August 2

10:00-11:30 a.m.
PANEL PRESENTATION
" Visual Communication and Visual Literacy"
Co-sponsored with the Visual Communication Division

Return to Contents


AEJMC Public Relations Division
Call for Convention Papers

Related Links

Division Convention News Page
Tenative Division Conference Schedule
Paper Reproduction Permission Form
Call for Papers--All AEJMC Divisions

The PRD Research Committee invites faculty and students to submit competitive papers related to public relations research. Papers should test, refine or expand public relations theory or practice; critically review issues relevant to public relations theory and research; or explore methods of effective public relations practice. Papers employing all methods of inquiry are invited. Papers should include appropriate literature reviews, methodology, findings and discussion. Authors and co-authors should indicate their faculty or student status by their names on the cover sheet only. Submit by April 1 to:

David W. Guth
William Allen White School of Journalism
and Mass Communications
University of Kansas
2071 Dole Center
1000 Sunnyside Ave.
Lawrence, KS 66045-7555

The PRD Teaching Committee is also accepting papers for the AEJMC convention. Please note that information about the teaching papers competition was inadvertently omitted from the official call for papers in AEJMC's January newsletter. Papers can be on any aspect of the topic, including values in curriculum choices, adapting classroom instruction to changes in communication technologies, educational trends, faculty development, diversity issues, ideas for motivating students, creative approaches to teaching, assessing student outcomes, and preparing students for lifelong learning. Papers that incorporate pedagogical innovation and papers that address the teaching of ethics are encouraged. Submit by April 1 to:

Andi Stein
Department of Communications
P.O. Box 6846
California State University-Fullerton
Fullerton, CA 92834

First-class or priority mail submissions must be postmarked no later than April 1. Follow all other guidelines of the AEJMC Uniform Paper Call. Authors will be advised about acceptance by May 15, and at least one author of each accepted paper must attend the 2003 convention in Kansas City. Persons not submitting papers who like to serve as judges should e-mail dguth@ku.edu before Feb. 15.

Return to Contents


Message from the Division Head: Dues Issue Comes Up

Royalties have fallen off from sales of the Public Relations Annual that funded a portion of our Division's journal subscriptions. The Journal of Public Relations Research replaced the Annual a number of years ago.

Also, the Executive Board has become aware that much of our newsletter costs are being underwritten by one of our officer's departments. In the event the Division needs to bear more of that expense, keep or expand the Journal, and/or evaluate the impact of inflation over time, dues may have to be raised.

The Executive Board would like input from the membership about the feasibility of raising dues for consideration at the next Division meeting in July. Please contact me at 801/422.6493 or at plowman@byu.edu with your comments.

Ken Plowman
Brigham Young University

Return to Contents


In Situ Research

In this installment of in situ research, Tom Duncan provides a broad vision of new responsibilities for institutions that undertake an integrated marketing communication approach, responsibilities that he feels are uniquely suited to be assumed by professionals with public relations training. Dr. Duncan looks upon integrated communication, not as diminishing the need for two-way symmetrical communication commonly associated with effective PR practice, but as reinforcing it by supplementing traditional public relations outreach routines with database construction and analysis. As you read Dr. Duncan's provocative article, I suggest you consider whether even IMC provides a broad enough view of our communication tasks. Should our view of an institution's constructed image also encompass employee communication and shareholder communication? Should we fear that broader definition of public relations or embrace it?

William Thompson
University of Louisville

It's easy to find out what our colleagues were thinking about two years ago. The best of it is accessible through a literature search. But it's more difficult to find what scholars are thinking about now. PRD's in situ research provides a forum for us to share and refine ideas and to discover collaborators. If you would like to write an in situ research note of 300-500 words, or if you would like to comment on a topic previously published in this forum, send a plain-text e-mail to newsletter editor Susan Gonders at SGonders@hotmail.com.

Return to Contents


Integrated Marketing Communication:
A Better Platform to Leverage the Power of PR ...

Tom Duncan
University of Colorado-Boulder

For many years, and unfortunately still today, many people think of integrated marketing communication (IMC) as having "one voice, one look." Although this kind of brand message consistency is important, it is IMC at the executional level. A more accurate definition of IMC is "a cross-functional process of planning, executing and monitoring brand messages designed to cost-effectively acquire and retain customers."

At the strategic level, IMC is much more macro because, as public relations people have known for years, everything a company does, and sometimes what it doesn't do, can send a powerful brand message. A whole image advertising campaign, for example, can be negated by one negative story (as Martha Stewart can tell you). That is why it is important to integrate not just the marketing communications, but also departments, customers (via customer advisory boards and constant monitoring of customer complaints and inquiries), corporate learning, and the core values of the brand.

To create and maintain strong customer relationships means that receiving messages from customers is as important as sending messages to them. In other words, two-way communication must be added to traditional one-way advertising and promotion. When companies do this, they are putting as much weight on retaining customers as on acquiring them.

In comparing integrated and disintegrated companies, we have learned that a company cannot be integrated externally until it is integrated internally. This means implementing cross-functional planning and monitoring.

Although IMC is an ongoing process (and not a linear campaign), it still makes use of annual reviews and planning. But rather than just tweaking last year's plan, IMC uses zero-based planning. This means being MC function and media neutral. The marketing communication mix should be given by a SWOT (strengths, weaknesses, opportunities and threats) analysis of the brand's current status. Based on prioritized SWOT findings, communication objectives should be set and strategies created that leverage key strengths and opportunities and address key weaknesses and threats.

Another important aspect of IMC is that it is data-driven. Even package goods manufacturers have ways of capturing names and addresses of their customers (Kraft has a database of more than 30 million households), and, of course, capturing names and addresses in services and B2B is routine. By knowing more about their customers, companies are better able to target their messages and, more importantly, have the same recall of interactions/transactions as do their customers. This data is also extremely valuable in evaluating and monitoring the effectiveness of MC efforts.

A new information technology being applied by companies to help them build customer relationships is customer relationship management (CRM). Despite all the hype from companies such as Siebel, Oracle, IBM and PeopleSoft, more than 75 percent of the companies that have purchased CRM have been disappointed. The reason: CRM doesn't have a communication component. Also it is designed to manage customers (something customers resent). On the other hand, IMC is designed to manage customer expectations. That's why IMC has been so successful and is a better platform to leverage the power of public relations.

Return to Contents


Call for 2003 Roschwalb Applications and Contributions

Meg Lamme and Phyllis Larsen, co-chairs, are calling for applications and contributions for the 2003 Roschwalb Award. The $250 grant is designed to offset the cost of travel associated with international study or research during the academic year. It was established in memory of Susanne A. Roschwalb, who died at age 56 from complications related to breast cancer. Roschwalb, a public relations practitioner and an associate professor at American University, was an active member of the Public Relations Division.

Any full-time undergraduate or graduate student majoring or concentrating in public relations at a four-year college or university in the United States is invited to apply for the 2003 Roschwalb Award. A one-page description of the intended international program of study or research and a letter of support from a full-time public relations faculty member should accompany the application form. Copies of the form are available online at http://lamar.colostate.edu/~aejmcpr/roschwalbinfo.htm. Application deadline is April 18, and the winner will be notified by May 31.

Members can support international scholarship and student research by contributing to the Roschwalb Award fund. Just visit the web address above and click on "Donation Information."

Roschwalb Chairs

Meg Lamme
University of Florida

Phyllis Larsen
University of Nebraska-Lincoln

+++++

2002 Roschwalb Winner Studies Differences in Source-Reporter Relationships

Jae-Hwa Shin, a doctoral candidate at the University of Missouri-Columbia, received the 2002 Roschwalb Award for her work in exploring source-reporter relationships in different cultures. Shin is currently studying public relations practitioners and reporters in the United States and Korea, but she plans to expand her research into additional countries. She is applying her $250 award to expenses related to these interviews.

Shin, who previously worked as the public relations director for the Federation of Korean Industries, has focused her research on the elements of conflict and strategy within public relations and is particularly interested in developing the contingency theory in conflict management.

Return to Contents


PRSA Proposal Tabled

A proposed bylaw amendment for at-large student membership has been tabled and remanded to a task force for further study.

Return to Contents


Call for Presentors

A menu of one-credit special topics courses in PR is being offered at Southeast Missouri State University, located in Cape Girardeau on the Mississppi River between St. Louis and Memphis. Courses in specific areas of PR can be presented on any 16-hour schedule, during one week or even in a single weekend.

Barbara DeSanto, University of North Carolina-Charlotte, is presenting a seminar on international PR during three days in August. Greg Phillips, Fox Sports, will discuss sports promotion during three days in September. Additional courses could focus on such special topics as the Web, ethics or crisis management.

Compensation for one credit of teaching will defray housing and travel costs for presentors to strengthen students' preparation for the profession.

Prospective presentors can e-submit brief vita with topic proposals in plain text to SGonders@hotmail.com.

Return to Contents


Call for PRD Nominations

Know of someone (maybe even yourself) who would be great in a PRD office? Nominations are now open for three positions: at-large board member; secretary; and vice head-elect, which culminates after two years in the office of PRD head.

Want to submit a nomination or get more information concerning the positions? Please contact William Thompson, head of the nominating committee, at 502/852.8169 or at LocusMedia@aol.com.

Nominations are due by April 1.

Return to Contents


Holtzhausen Wins 2002 Pathfinder Award for Research Achievements

Winner of the 2002 Pathfinder Award, the highest award from the Institute for Public Relations, is Derina Holtzhausen, assistant professor in mass communications and head of the public relations sequence at the University of South Florida in Tampa.

The coveted Pathfinder Award recognizes original scholarly research that has made a significant contribution to the body of knowledge and practice of public relations. A select panel of educators and public relations practitioners chosen by IPR judged the nationwide competition that carries an award of $2,000.

Holtzhausen's most recent program of research focused on "Postmodern Public Relations." Jack Felton, IPR president and CEO, said, "The Pathfinder Award is the latest in a long list of outstanding accomplishments by Dr. Holtzhausen."

Before joining the University of South Florida in 1997, Holtzhausen was an agency practitioner and public relations consultant for 25 years. She served as joint owner of a publicity and advertising agency, head of corporate communication for the South Africa Tourism Board, and executive consultant for internal communication in the human resources division of the ABSA Group, Africa's largest financial services institution.

Holtzhausen has made presentations on public relations in many countries. She continues to consult on strategic communication in West Central Florida as well as in South Africa, and her articles on public relations have recently been published in recognized journals on three continents.

IPR is the only independent foundation in the field of public relations. The Institute sponsors research, competitions, awards, lectures and publications, all dedicated to improving the professional practice of public relations around the world.

Return to Contents


PRD history #2: "The Heads & Eds"

Compilation of a list of Public Relations Division heads and editors began in summer 2002. The work of recording our institutional history started in the fall issue of PR Update with biographical sketches of the seven past division heads listed on p. 6, and it continues in this issue with profiles of six dynamic women who have stood at the Division's helm.


1976-77 Division Head
CAROL E. OUKROP

Kansas State University (1969-present)•University of Hawaii (1983-84 visiting) • University of Iowa (1965-69) • Dickinson (N.D.) State College (1962-64) • Ph.D. University of Iowa (1969) • M.A. University of Iowa (1965) • B.A. University of North Dakota (1956) • Dickinson (N.D.) Press (1956-57) • McKenzie (N.D.) County Farmer (1953-54)

Doug Newsom (1974-75) was the Division's first female head, and Carol Oukrop (1976-77) was the second. Oukrop has authored more than two dozen articles and papers, many of them concerning women's issues. At the 2002 AEJMC convention, she presented an update of her 1972 study of women in journalism and mass communications education, "Where are the Old Broads?" With Ramona Rush and Pam Creedon, Oukrop is co-editor of The Search for Equity: Women in Journalism and Mass Communication Education – A 30-Year Update, which is being published by Erlbaum in 2003. Oukrop serves on six editorial review boards, and she is a principal investigator on a study of the status of women in journalism education that is being funded by a $140,000 Knight Foundation Grant and two $10,000 Freedom Forum grants. She was named Outstanding Professional Member by the Midwest Region of Women in Communications, Inc. in 1989 and Professional of the Year by the Kansas Chapter of PRSA in 1991. She received the Kansas Press Women Communicator of Achievement award in 1991 and the AEJMC Commission on the Status of Women Award for Outstanding Contributions to Women in Journalism and Mass Communication Education in 1997. Oukrop served 1979-80 on the PRSSA National Committee. She holds APR and has served in the Educators Section, on the National Advisory Committee for the Institute, and on the Commission on Undergraduate Public Relations Education. She was director of the A.Q. Miller School of Journalism and Mass Communication for 11 years.

1987-88 Division Head
ELIZABETH L. TOTH

Syracuse University • Southern Methodist University • Southern Illinois University-Carbondale • Ph.D. Purdue University • M.A. Purdue University • B.A. Northwestern University

The associate dean for academic affairs at Syracuse's S.I. Newhouse School of Public Communications received the 1998 Institute for Public Relations Pathfinder Award for her research on gender issues and public relations. Toth co-authored The Velvet Ghetto: The Increasing Numbers of Women in Public Relations, Beyond the Velvet Ghetto, and the PRSA Glass Ceiling studies. Her co-edited book, Rhetorical and Critical Approaches to Public Relations, won the NCA PRIDE Award. She has published more than 75 articles, book chapters and papers. Published in 2001 were her co-edited book, The Gender Challenge to Media: Diverse Voices from the Field, and her co-authored book, Women in Public Relations: How Gender Influences Practice. In 2000, Toth received a $10,000 grant to conduct a work, life and gender survey of PRSA members. Toth presents distance learning courses for the master's programs at Syracuse and at the University of Lugano, Switzerland. Toth's eight years of professional experience were in government relations. She was a community relations officer for the City of Charlotte (N.C.) and a public information officer for the State of North Carolina's Coastal Management Program. Toth edited PRD's Journal of Public Relations Research for six years (1994-2000), and she currently co-edits Journalism Studies, a new international journal. She serves on AEJMC's Standing Committee on Research and chairs the Publications Committee. She also chaired PRSA's Educators Academy and the PR Division of the International Communication Association. She received PRSSA's 1983 Outstanding Advisor Award, PRSA's 1994 Outstanding Educator Award, and the 2000 Jackson, Jackson & Wagner $1,000 Behavioral Science Prize.

1991-92 Division Head
SHIRLEY RAMSEY

University of Oklahoma (1998-2002, professor emeritus) • Kansas State University (1985-88) • Ph.D. University of Maryland (1985) • M.A. University of Maryland (1974) • B.A. University of Oklahoma (1962) • Communications Head, a Division of the Library of Congress (1970-75) • Health Editor/Writer, National Clearinghouse for Alcohol Information (1976-80)

In addition to various PRD posts, Ramsey was 1997-99 chair of the PR Division of the International Communication Association. She has presented at international conferences in Ireland, Australia and Israel. While in public relations at the Library of Congress, she authored "A Cat in the Library of Congress" for the Public Relations Journal. Ramsey is currently editor of the Public Relations Review Annual Bibliography. Her primary research area is science communication with reports published in Public Relations Review, Public Understanding of Science and Journalism and Mass Communication Quarterly, among others. The first dean (2000-01) of the Gaylord College of Journalism and Mass Communication at the University of Oklahoma, Ramsey retired in 2002. She was awarded the Baldwin teaching award from the University of Oklahoma in 1990 and the Cruise Palmer award for teaching from Kansas State in 1988.

1993-94 Division Head
MARIA RUSSELL

Syracuse (N.Y.) University (1985-present) • M.A. Syracuse University • B.A. College of Saint Rose-Albany, N.Y. (1970) • Chamber of Commerce • United Way • Olympics

Russell supervised the Main Press Center for the 1980 Lake Placid International Winter Olympics. She managed media relations for the 1981 National Sports Festival and served as public relations chair for the 1987 AAU/USA National Junior Olympics. She was named 1988 Outstanding Communicator of the Year by Women in Communications, Inc. After nearly 20 years of professional public relations practice, Russell joined the faculty of the S.I. Newhouse School of Public Communications at Syracuse. She chaired the PR department in 1990-92 and 1994-02, and she is currently academic director of the interdisciplinary distance learning master's program for mid-career public relations professionals. Russell serves on the Steering Committee of the Commission on Public Relations Education and as a site team member for ACEJMC. She is also a member of the Arthur W. Page Society and the Educators Advisory Board for the Institute for Public Relations. She holds APR, was elected a PRSA Fellow and was named 1997 Educator of the Year. As chair of the Task Force on Professional Development, she convened the first "Summit on Life-Long Learning in Public Relations" in 2001 and coordinated Summit II in 2002. Russell co-authored a book on the media coverage of the bombing of Pan-Am Flight 103. Her current research projects focus on crisis preparedness in various U.S. cities and in the international airline industry.

1998-99 Division Head
SUSAN LUCARELLI DIMMICK

University of Tennessee-Knoxville (1986-present) • North Carolina A&T State University (1983-84) • Ohio State University (1982, 1980) • Ph.D. University of Tennessee-Knoxville (1989) • M.A. Ohio State University (1983) • B.A. Ohio State University (1978) • LPN Lakewood (Ohio) School of Practical Nursing (1974) • Lebanon (Ohio) Star (1984-85) • Raleigh (N.C.) Times (1984) • Ohio EPA (1979-80) • Lancaster (Ohio) Eagle-Gazette (1979) • Winchester (Ky.) Sun (1978-79) • LPN, Metropolitan (Cleveland) City Hospital and Children's (Columbus) Hospital

Dimmick brought a store of health care and newspaper experience to the University of Tennessee when she began teaching as a graduate associate in 1986. In 2000, she moved from the College of Communications to the Graduate School of Medicine as evaluation and research coordinator of Telehealth Network. In 1993, Dimmick was a visiting academic scholar through the U.S. Information Agency, serving as a consultant to integrate the disabled in Guayaquil, Ecuador. In 1996, she was a Fulbright research/lecturing scholar in Quito, Ecuador, where she interviewed distance education coordinators in a half-dozen higher education institutions and analyzed responses from more than 800 distance education students. Dimmick has participated in several health care projects funded by federal grants. Her 2001-02 work as communication strategist for the U.S. Department of Energy Low Dose Radiation Research Program can be viewed at http://www.lowdose.org. Her chapters and articles have been published in prominent health care publications, as well as in such communication publications as Journalism Quarterly, Journalism Educator and Journalism History.

1999-2000 Division Head
BARBARA DeSANTO

University of North Carolina-Charlotte (2002-present)• Oklahoma State University (1997-02) • Bradley (Ill.) University (1996-97) • Texas Tech University (1995-96) • St. Cloud (Minn.) State University (1992-93) • University of South Dakota (1991-92) • Ed.D. Oklahoma State University (1995) • M.S. St. Cloud (Minn.) State University (1991) • B.S. St. Cloud (Minn.) State University (1982) Florida Public Information and Tourism (1985-89) • Paynesville (Minn.) Press editor (1982-85)

After working as a newspaper editor, assistant director of tourism publicity in Lee County, Fla., and public information director in Lee County, DeSanto entered academe with an international scope. Each May and June, she teaches the London-based international public relations seminar that she created; it features seminar sessions and hands-on campaign work with European practitioners. She also oversees the international public relations program with a master's emphasis that she created at Oklahoma State and moved to UNC-Charlotte in 2002; she serves as UNC system representative to the Nordic countries. DeSanto has also guest lectured in England, Scotland, Sweden and New Zealand. DeSanto co-edited Public Relations Cases: International Perspectives (2002) with Danny Moss of Manchester. She has authored six book chapters, including the original case study of the building of the Oklahoma City National Memorial, and she is currently co-editing with Lynne Sallot of Georgia the third edition of PRSA's Learning to Teach.

Watch for more bio-sketches of past "Heads & Eds" in upcoming issues.

Anyone with information about the 1988-91 PRD newsletter editors, and anyone who can help with acquiring biographical info on Division heads, is urged to contact the editor.

Return to Contents


Nominees for AEJMC's Standing Committees

Asterisks indicate PRD members among the nominees who will appear on AEJMC's ballot that will be distributed in the spring.

Research

* Julie Andsager, Washington State
Anju Chaudhary Howard
David Domke, Washington
Thomas Lindlof, Kentucky
Michael Shapiro, Cornell
S. Shyam Sundar, Pennsylvania State

PF&R

Sandra Chance, Florida
Don Heider, Texas-Austin
* Dean Kruckeberg, Northern Iowa
Nancy Mitchell, Nebraska-Lincoln
Barbara Reed, Rutgers
Patrick Washburn, Ohio

Teaching Standards

William Babcock, California State-Long Beach
Fred Blevens, Oklahoma
Hubert Brown, Syracuse
* Barbara DeSanto, North Carolina-Charlotte
Kathleen Hansen, Minnesota
Diana Rios, Connecticut-Storrs

Return to Contents



Posted February 1, 2003. Maintained at Colorado State University by the AEJMC Public Relations. Web-ster: Kirk Hallahan. All rights reserved.