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AEJMC Public Relations Division Membership News Journal

Vol. 37, No. 4, Fall 2002

In this issue:

Convention News

• Message from Division Head
• Thank Edelman For Luncheon
• PRD Panels for AEJMC Convention in KC

Other News

• Monographs in Multicultural Public Relations
• Chapter Submissions for 3rd Edition of Learning to Teach
• In Situ Research
• Challenges of International Public Relations Research
• Opposition to PRSA By-Laws Amendment
• Miscellanea

PR Division History Series

• PRD History #1: Heads and Eds
• List of Past Public Relations Division Heads
• 2002-2003 Division Leadership List

Message from the Division Head

Ken Plowman
Brigham Young University
plowman@byu.edu

The annual AEJMC convention this summer in Miami Beach seemed highly successful given the lack of feedback (or should I say complaints?!). We had 18 sessions including the pre-convention session. Because of the larger than normal numbers of both panels and research sessions, we expected a drop-off in attendance, especially at our last sesssion scheduled the last time period on the last day, but that sesssion ("Writing Isn't Everything") actually drew our average of about 25. Attendance at the panels ranged from from 12 ("Covering Tourism and Controversy") to 49 ("Segmenting the Spanish Language Media Market"). Attendance, not including the presenters, at research sessions ranged from 11 (Saturday morning session) to 40 (Top Faculty Papers and the research session titled "Communication Strategies"). Average attendance at panels was 25.4; for research sessions, 27.5.

Kudos go to William Thompson for heading up the division this past year. He developed the in situ research column in our newsletter and guided our direction for the pre-conference workshop on the intersection of research and the profession of public relations and coordinated a panel on marketing medicine to the masses. This year the division also explored such PF&R areas as free expression; ethics, media criticism and responsibility; racial, gender and cultural inclusiveness; and public service. The division even took a risk in holding a panel on the state of integrated communications, which was received well in its manner of civility.

Thanks should go to all those division members who seem so willing to serve on a volunteer basis to help move our field forward. You can see from the p. 6 listing of officers in the division that many are double-slotted to improve service and lessen the burden of any one of us.

Goals for the upcoming year include continuing our focus on public service in developing graduate students, continuing previous efforts to include all members, junior and senior, focusing a panel on seminal theory in public relations for next year, and exploring the sponsorship relationship for our research panels.

Thank Edelman for PRD Lunch

Many thanks go to John Edelman and Edelman Worldwide for the PRD lunch in Miami Beach that featured Vivian Pinto Hirsch, who presented important issues concerning the practice of public relations in Latin America.

Thank-yous may be addressed to:

Vivian Pinto Hirsch
Edelman Sγo Paulo General Manager
and Latin America Edelman Brazil
Regional President
Rua Joaquim Floriano
n°820/834 - 20°/21° andar
Sγo Paolo SP Brazil 04534-003
vivian.hirsch@edelman.com

John Edelman
Assistant to the Chairman and Global
Human Resources Managing Director
Edelman Worldwide
200 East Randolph Dr., 63rd Floor
Chicago, IL 60601
john.edelman@edelman.com

PRD Panels for AEJMC Convention in KC

OCTOBER 1 is the deadline for Public Relations Division panel proposals for the 2003 AEJMC Convention in Kansas City. The call for proposals went out on the listserv and was posted on the Website in August.

In the fall, each AEJMC division and interest group gathers panel proposals, which are then compiled in a book and sent to the people in charge of convention programming. Pat Curtin, vice head, is in charge of PRD programming this year.

At the mid-winter meeting, held the first weekend of December, negotiations begin to establish which proposals will become conference programs. Because each division and interest group has a limited number of programming slots, known as chips, we try to team with other groups on as many panels as possible so that each session will cost us only a half-chip. Such teamwork allows us to offer more programming by making our chips go farther.

Members may simply submit an idea, or they can commit to taking the lead in organizing the panel and obtaining panelists. Because we may partner with another group, it is important to remain flexible. Often, in the process of pairing, the focus of the panel is slightly changed. Because final programming takes place at the mid-winter meeting, members who have submitted proposals will be notified by the end of the calendar year about which panels have been programmed and with which groups the panels have been partnered.

The panel topic should have broad appeal across divisions, or a strong appeal within PRD, or ties to issues associated with Kansas City, including such topics as jazz, sports marketing and the agriculture industry. The panel should be identified as best fitting in one of the three categories of teaching, research or PF&R (professional freedom and responsiblity).

The proposal should include a panel description and a list of possible panelists. [Potential partners include all AEJMC division listed on the electronic submission form.]

Proposals may be submitted via the PRD Website or via e-mail to:

Patricia Curtin
pcurtin@email.unc.edu
CB 3365, Carroll Hall
School of Journalism
and Mass Communication
University of North Carolina
Chapel Hill, NC 27599-3365
919/962.4091 (fax 962.0620)

Multicultural PR Monographs

Manuscripts co-authored by academics and practitioners are particularly welcome. Initial interest is in manuscripts regarding multicultural PR in general, with a secondary interest in manuscripts regarding specific multicultural groups. Authors should submit four copies, double-spaced on numbered single-sided pages. A detachable title page should include author name(s), affiliation(s) and contact information. Publication style guidelines of the American Psychological Association should be used. Maximum length is 4,000 words.

Authors must include a cover letter indicating that the manuscript represents original work not being considered elsewhere for publication. All submissions must include a 75-word abstract explaining the manuscript's premise and its implications for the theory and practice of multicultural public relations.

Manuscripts, accepted on a rolling basis for blind review, should be submitted to the series editor.

Bey-Ling Sha
Bey-Ling.Sha@census.gov
2130 Skinner Building
Department of Communication
University of Maryland
College Park, MD 20742-7635
301/763.6321

Chapter Submissions for 3rd Edition of Learning to Teach

Collaborations between co-authors with teaching expertise in a particular topic area are especially encouraged. Prospective authors are urged to submit new works that address topics not already covered in the list below:

Part I: The Educator's Role and Function

• "The Role of the Public Relations Educator" by Judy VanSlyke Turk | • "Finding a Public Relations Teaching Position" by Judy VanSlyke Turk and Linda Aldoory | • "Academic Professional Development: Teaching as a Process" by Larissa A. Grunig | • "Keeping a Public Relations Teaching Position: Tenure and Promotion" by Carol Reuss and Patricia Curtin | • "Historical Overview of the Commissions on Public Relations Education" by Betsy Ann Plank | • "Summary Findings of Research Conducted for the 1998 Commission on Public Relations Education" by Don Stacks | • "Guidelines for a Public Relations Curricula: Results of the 1998 Commission on Public Relations Education" by Dean Kruckeberg and John Paluszek | • "Accreditation and Certification for Public Relations Programs" by Dan Lattimore and Laurie Wilson

Part II: Organizing to Teach

• "Public Relations Students: What You Can Expect and What They Want" by William C. Adams } • "Preparing a Course Syllabus" by Elizabeth Lance Toth and Linda Hon | • "Organizing Lectures" by Maria P. Russell and Brenda Wrigley | • "Developing Challenging and Creative Assignments" by Maria P. Russell and Brenda Wrigley | • "Preparing Valid and Reliable Examinations" by Dennis L. Wilcox | • "Finding and Using Audio-Visual Aids and Other Instructional Tools" by Douglas Ann Newsom

Part III: Teaching Techniques

• "Teaching Public Relations Theory" by James E. Grunig | • "Teaching Public Relations Research" by David M. Dozier and Glen M. Broom | • "Teaching Ethics" by Kathy Fitzpatrick | • "Teaching New Media" by Kirk Hallahan • "Teaching Public Relations Writing" by Lynne M. Sallot | • "Using the Case Study Method in the Classroom" by Dean Kruckeberg and Shannon Bowen | • "Teaching the Campaigns Course" by Vincent L. Benigni | • "Teaching International Public Relations Abroad" by Barbara J. DeSanto | • "Teaching International Public Relations in the U.S." by Carolina Acosta-Alzuru | • "Teaching Fund Raising" by Kathleen S. Kelly | • "Introducing Gender and Racial Diversity Issues in Public Relations" by Marilyn Kern-Foxworth | • "Using Small Groups in the Classroom" by Mark P. McElreath

Part IV: Survival Tips for Public Relations Educators

• "Networking Through Professional Organizations" by Pamela G. Bourland-Davis and Bonita Dostal Neff | • "Tips for Making the Transition from Professional to Educator" by Donald F. Schwartz | • "Things They Never Told Me . . . (About Changing from Professional to Professor" by E. Zoe McCathrin | • "Advising Your PRSSA Chapter" by Rick Fischer | • "Guarding Against Sexual Harassment in Public Relations Education" by Shirley A. Serini | • "Be Prepared: Learning to Trouble-Shoot" by Lynne M. Sallot | • "Public Relations Education: Questions and Challenges for the New Millennium" by Donald K. Wright and Judy VanSlyke Turk

Chapters should be comprehensive but clear and concise. The length varies but averages 16 double-spaced pages. The first page should include the chapter title, author name(s), e-mail address(es), phone and fax numbers and institutional affiliation(s). The second page should repeat the paper title without any information that would identify the author or institution. Publication style guidelines of the American Psychological Association should be used.

Four copies of completed chapters must be postmarked by December 1 and mailed to:

Lynne M. Sallot
Editor, 3rd Edition of Learning to Teach
Grady College, Journalism Building
University of Georgia
Athens, GA 30602

All completed chapters will be distributed for blind review, and reviewers' assessments will be considered in the overall editorial range of topics for the book. Authors will be notified about the status of their chapters by February 1. For more information, e-mail the editor at sallot@uga.edu or the co-editor, Barbara J. DeSanto, at barbdesanto@aol.com.

in situ research

William Thompson
University of Louisville
LocusMedia@aol.com

The increased research emphasis on the international applications of public relations is an important development in our field. The world, as we must often remind ourselves, does not mirror the United States in its attitudes or responses to persuasion.

However, I must admit my chagrin at much of what passes for international public relations research. As an editorial board member of the Journal of Public Relations Research, in the past year I have read one article in which the authors drew conclusions on Taiwanese public relations from 19 practitioners, most of whom were in agency settings. Another article's authors interviewed 37 practitioners and academics to draw conclusions about public relations in "Europe," which included countries newly emerged from Communist economies and old-line capitalist states, representing different religions, language groups, incomes and cultures.

We would never allow ourselves to interview 19 U.S. practitioners and then make conclusions about "American" public relations practices. The shame of so much cross-cultural research is that, in our desire to discover other cultures, it enhances even more binding stereotypes than seemed to prevail before because they now have the imprimatur of "research."

Juan-Carlos Molleda's article presents reflections of his ongoing research on public relations in Latin America. It explores some of the prerequisites for accurate international public relations research.

Among the rewards of attending the AEJMC convention are the serendipitous conversations with colleagues after sessions, when you hear what research they haven't done, but are thinking about doing. The talk is speculative and stimulating. It's easy to discover what our colleagues were thinking about two years ago. The best of it is published and accessible through a literature search. But it's more difficult to find what people are thinking about researching. That's valuable knowledge, allowing us to share and refine ideas and to discover collaborators.

This column re-creates some of the intellectual value of the convention the whole year, providing a forum for research ideas. If you would like to create an in situ research note of 300-500 words, or if you would like to comment on a topic previously published in this forum, send a plain-text e-mail to newsletter editor Susan Gonders (SGonders@hotmail.com).

Challenges of International Research

CONDUCTING INTERNATIONAL RESEARCH requires a great amount of dedication and, especially, commitment with the country or region of the world on which the investigation focuses.

There are many technical aspects to take into consideration when developing international research methodology. Researchers must become familiar with cultural nuances and the native language to gain adequate understanding of the context and specific circumstances of the project or issue at stake. When attempting original work, one of the most important challenges is to develop instruments that capture the reality of the host country, which later must be reviewed and translated by a native speaker who is familiar with the study's emphasis. Back translation to English preferably must be done by a host professional or scholar fluent in that language.

Nevertheless, the most important aspect of this type of endeavor is the partnership with professionals and scholars in the chosen host country or region. As are we here in the United States, professionals and scholars in other countries are seeking to increase the body of knowledge of public relations to enhance the credibility and legitimacy of this profession and discipline of study.

I have read some international public relations articles, and recent upcoming book chapters, written by scholars "foreign" to the country which is the subject of their work. The authors fundamentally based their publications on U.S.-centered literature reviews. It could be possible that the authors have not been in the country of reference, which could produce a biased interpretation of the information gathered, analyzed and presented from U.S. sources primarily. The ideal situation is that scholars interested in international research approach either professionals or scholars in the selected host country to develop a mutually beneficial and enriching relationship that could lead to cooperation and, perhaps, co-authorship.

Good faith is not enough. Partnering with locals is necessary to gain entrance and a good grasp of the issue focus of a research project. If the decision is made that co-authorship is needed to enhance the credibility and accuracy of the paper, article or chapter, the principal investigator must involve his or her international colleagues at early stages of the project. This will increase the possibility of complete support and a productive exchange of ideas and data. Moreover, the benefit of the knowledge created could multiply. Hopefully, the article or chapter will be published, but even better, that potential publication or conference paper could be produced in more than one language and be presented in many international venues, including the host country where the research was conducted in the first place. The discussion of the findings or commentaries in the host country contributes to the betterment of the profession and the discipline of study.

Commitment means avoiding ethnocentrism when designing research methodology and instruments as well as involving, when possible, host professionals and scholars as collaborators or co-authors. The ideal situation is that the study conducted contributes to the body of knowledge in both the home country where the principal investigator resides and works, and the host country or region studied.

Proposed Student-at-Large Membership in PRSA

NOVEMBER 16 in San Francisco, Assembly delegates are due to vote on a proposal to add student-at-large membership to the bylaws of PRSA. This is a contentious issue on which members of PRSA may register comments. Opinions submitted to PRSA will be posted only by author request.

PRSA Website: www.prsa.org
PRSA e-mail: exec@prsa.org
PRSA fax: COO Catherine Bolton, 212/995.0757

Many PRD members are PRSSA advisers, and others are at schools without PRSSA chapters. PRD members therefore have a stake in the outcome of this debate.

BACKGROUND

The Public Relations Society of America (PRSA) is the organization for professionals in the field, and the Public Relations Student Society of America (PRSSA) is an organization for students. For a school to receive a PRSSA charter, requirements include a minimum of 10 members, a curriculum with five courses in public relations, and professional and faculty advisers who are PRSA members.

During the 2001 National Conference, the PRSA Membership Committee and Board submitted to the PRSSA National Committee a new at-large category for PRSSA membership. The student leaders declined the suggestion. They expressed concern about priorities for time, energy and budget in serving PRSSA's 7,000 members in 230 chartered schools. The student leaders suggested that concentration instead be given to supporting a renewed campaign to persuade member-graduates to join the professional Society. Graduates who have been members of PRSSA can join PRSA at reduced associate member rates for two years.

The PRSA Board then moved to institute student-at-large membership in the professional organization.

SUPPORT FOR THE AMENDMENT

The proposed amendment reads: "Individuals who are enrolled fulltime as undergraduates at an accredited college or university that does not have a PRSSA chapter, and who have declared their major or minor in public relations, journalism, integrated marketing, mass communication, or a related field, may become Student-at-Large members of PRSA. They may continue as PRSA members in this category until they graduate, at which time they would become eligible to become associate members of PRSA." The PRSA initiation fee would be waived for student-at-large members, who could also be charged lower dues.

Joann Killeen, 2002 PRSA president, issued a statement July 22. "Currently, PRSA connects with college students interested in public relations through our student organization," Killeen explained. "PRSSA has proven that it is extremely valuable to those students who have the opportunity to participate in an accredited [sic] PRSSA Chapter at their college or university as well as to our Society. However, many colleges and universities do not have PRSSA Chapters.... and many of the students who are disenfranchised represent the diversity that is so critical to the future of this profession."

Other proponents of the amendment have noted that students who join a PRSSA chapter are not required to take even one course in public relations; they can be in any major as long as their institution has a chapter. In addition, many campuses offer good public relations curriculum, but they do not have chapters because they have less than 10 prospective members or they offer (sometimes by choice) less than five courses in public relations.

"The Board continues its ongoing support for, and commitment to, the success and growth of PRSSA," Killeen concluded. "At the same time, the Board realizes that the Society must create additional opportunities to reach out to students committed to pursuing a career in public relations if we are to grow as an organization that represents the rich diversity of our profession."

OPPOSITION TO THE AMENDMENT

Fifty PRSA members, including 21 past PRSA presidents and three past PRSSA presidents, sent a letter to Society leaders in September. "This proposed amendment is misguided," the letter concludes, "and can have severe impacts on the integrity of PRSA's educational mission, our relationships of trust with chartered schools, our focus on and responsibilities to PRSSA, its members, dedicated educators and advisors."

The letter notes that "our chartering of schools for PRSSA chapters has been the primary leverage which PRSA and the profession have had to influence the undergraduate public relations curriculum." The letter adds that "it's possible that some chartered schools – especially under current pressures on academic budgets – may forego their five-courses minimum and their PRSSA chapters if their students would be eligible to join PRSA." If the amendment is approved, students at schools without PRSSA chapters could join PRSA but students at schools with chapters could not join PRSA until after graduation.

The letter asserts that PRSSA is already taking the lead in diversity in all chartered schools, especially with chapters in eight historically African-American institutions and with students of all ethnic backgrounds elected to the highest levels of leadership.

The letter recommends that PRSA remain "an organization of professionals" and that resources be invested in raising the low rate of conversion to associate membership among PRSSA graduates and in recruiting high school graduates to join PRSSA chapters at member institutions.

Opponents, including the PRSA Educators Academy and the Commission on Public Relations Education, urge consideration of alternatives. Leaders who oppose the amendment met with PRSA officers September 15 in New York and suggested further study of the issues involved. The Board had not yet made a decision by press time but encourages ongoing dialogue at prsa.org. The president also welcomes comments at joannk@mindspring.com.

Editor's note: Although I have an opinion on this issue, I have solicited input from colleagues on differing sides of this debate in an effort to present a fair and balanced report. -sg

PRD History #1: The Heads and Eds

TWO PAST DIVISION HEADS FROM FLORIDA welcomed AEJMC members to the 2002 convention in Miami Beach. Stacks and Adams both serve on the Commission on Public Relations Education, an ongoing task force charged with producing guidelines for public relations education for the next decade.

1996-97 Division Head
DON STACKS

University of Miami (1990-present)
University of Alabama (1985-90) • University of Georgia (1984) • University of South Alabama (1978-84)

PhD. University of Florida (1978) • M.A. Auburn University (1975) • B.A. Northern Michigan University (1971)

At the University of Miami, Stacks is a professor of communication, director of the School of Communication Program in Advertising & Public Relations, and coordinator of the graduate program in PR. His Primer of Public Relations Research was published in 2002, with the 3rd edition of Communication Research and the 4th edition of Nonverbal Communication under contract. He co-authored seven other books published in the 1990s, he has more than 80 refereed publications to his credit, and he has presented more than 150 papers at professional meetings. He has served as editor for nine publications and on the editorial boards of 18 journals.

Stacks is a member of the Arthur W. Page Society, a leader in the Public Relations Society of America Educators Academy, and a member of the Commission on PR Measurement and Evaluation. He has been on the Institute for Public Relations Board of Directors since 1998, he was the 1999 recipient of the IPR Pathfinder Award for excellence in PR research, and he is editor of the Dictionary of Public Relations Measurement and Research (IPR, 2002).

1997-98 Division Head
WILLIAM C. "BILL" ADAMS

Florida International University (1990-present)

M.A. Wisconsin (1968) • B.S. Wisconsin (1962)

ICI Americas (1988-90) • Phillips Petroleum (1978-88) • Amoco Oil (1966-78)

"Ask the Professor" and you ask Adams because he has been that PR Tactics columnist since 1994. He is a member of the Public Relations Society of America's College of Fellows, he chaired PRSA's Educators Academy in 2001, and he was named PRSA's Outstanding Educator for 2000. He was also a board trustee of the Media Institute based in Washington, D.C., and he helped his PRSSA chapter secure more than $300,000 in funding to produce an award-winning, 72-page hurricane preparedness guide in English, Spanish, Creole and braille.

With 25 years of corporate PR experience, Adams has consulted for companies in public policy, energy, electronics and health care, and he was instrumental in achieving worldwide publicity for introduction of a new form of electronic lighting in 1992. Each spring, Adams teaches a media relations course in a master's program geared to European practitioners at the University of Lugano in Switzerland..

His research and writings have focused not only on the teaching of public relations, but on the importance of mutual understanding and cooperation between professionals and the academy.

PAST DIVISION HEADS from three different decades co-authored This is PR: The Realities of Public Relations, the first challenger to the long-standing PR principles textbook. Newsom, VanSlyke Turk and Kruckeberg are also world-traveling ambassadors of public relations.

1974-75 Division Head
DOUGLAS ANN "DOUG" NEWSOM

Texas Christian University (1979-present)

Ph.D. University of Texas (1978) • M.A. University of Texas (1956) • BFA, summa cum laude, University of Texas (1955) • B.A., cum laude, University of Texas (1954)

In addition to This Is PR, Newsom co-authored Media Writing and Public Relations Writing. Her late husband, Bob Carrell, was co-author on the latter and co-editor on Silent Voices, a book of women's colloquium papers. In 1982, she was the first woman to receive the Public Relations Society of America's Educator of the Year Award. She holds APR and chaired the PRSA College of Fellows in 1992. She was a co-founder of the PRSA Educators Academy and of the AEJMC Minorities Division. She was the second woman and the first PR educator to serve as AEJMC president. She served on the ACEJMC Accrediting Committee from 1979 to 1983, the last two years as chair. In 1996, she was named a National Headliner by Women in Communications, Inc. In addition to her academic activities, Newsom serves on the Board of Directors of ONEOK, a diversified energy company.

A Fulbright lecturer in India (1988) and Singapore (1999), she has also conducted public relations workshops in Singapore (1988), South Africa (1992), Bulgaria (1993), Hungary (1994 and 1995), Romania (1994), Poland (1995), Vanuatu (1997) and Latvia (1998).

1986-87 Division Head
JUDY VanSLYKE TURK

Virginia Commonwealth University (2002-present) Zayed University, United Arab Emirates (1999-2002) • University of South Carolina (1991-99) • Kent State University (1988-91) • University of Oklahoma (1985-88) • Louisiana State University (1985) • Syracuse University (1979-83)

Ph.D. Syracuse University (1985) • M.A. Northern Illinois University (1977) • B.A. Northwestern University (1970)

Baton Rouge Morning Advocate (1984) • Continental Illinois National Bank & Trust (1974-78) • Associated Press, Chicago Bureau (1970-72)

In addition to This Is PR, VanSlyke Turk has authored chapters in five other books, published more than 30 articles and presented more than 20 papers. She is co-editor of Journalism Studies, and she is on the editorial advisory board for the Journal of Public Relations Research and Journalism and Mass Communications Quarterly. She has also received more than $1 million in research grants.

VanSlyke Turk chaired the Public Relations Society of America College of Fellows, was PRSA's 1992 Outstanding Educator, and served on the Commission on Public Relations Education steering committee. She has served AEJMC as president, chair of the Council of Divisions, and a member of the Accrediting Commission. She is also a member of the Arthur W. Page Society.

Before becoming director of the School of Mass Communications at Virginia Commonwealth, she was founding dean of the College of Communication and Media Sciences at Zayed. She has also lectured in Russia, Asia, Eastern Europe and the Baltics.

1992-93 Division Head
DEAN KRUCKEBERG

University of Northern Iowa (1983-present) University of Minnesota • University of Iowa • Northwest Missouri State University In addition to This Is PR, Kruckeberg has authored several book chapters, articles and papers dealing with international public relations and ethics. Public Relations Community: A Reconstructed Theory won the National Communication Association's first annual PRIDE Award. He is past chair of the PR Divisions of both the National and International Communication Associations.

A member of the Public Relations Society of America College of Fellows, Kruckeberg was named 1995 Outstanding Educator and he was 1997 chair of what is now the Educators Academy. He is a past faculty adviser to PRSSA and to Forum newspaper, and he served on PRSA's national board. He was also elected academic co-chair of the Commission on Public Relations Education. A member of the Institute of Public Relations, he was the 1997 Pathfinder Award recipient.

Kruckeberg consulted in the development of the public relations degree program at United Arab Emirates University in 1993-94. He spoke at the "Teaching the Teachers" workshop in Russia and the Baltic states, and in that 1998 trip, he also spoke in Latvia and Bulgaria. His 2002 travels took him to Korea and to Orebro University in Stockholm, Sweden.

THE 1998 "TEACHING THE TEACHERS" WORKSHOP in Russia and the Baltic states read like a "Who's Who" of past PRD heads. In addition to Newsom, VanSlyke Turk and Kruckeberg, the roster included Wilcox and Scanlan.

1980-81 Division Head
DENNIS L. WILCOX

San Jose State University (1974-present)

Ph.D. Univesity of Missouri (19??) • M.A. University of Iowa (1967) • B.A. University of Denver (1963)

In addition to the workshops in Russia and the Baltic states, Wilcox's visiting professorships have included Rhodes University in South Africa, Chulalongkorn University in Thailand, Queensland University of Technology in Australia, and a Fulbright appointment at the University of Botswana in southern Africa. Additional work has taken him to Estonia, Latvia, Russia and Mauritius.

The author of Public Relations Strategies & Tactics (7th edition) also wrote Public Relations Writing & Media Techniques (4th edition) and Essentials of Public Relations. He is also on the editorial review boards of two scholarly journals.

Wilcox is one of the first educators to serve on the PRSA national board. He holds APR and is former chair of the Educators Academy, a member of the College of Fellows and PRSA's 1984 Educator of the Year. He is also active in the International Public Relations Association, International Association of Business Communicators and the Arthur W. Page Society. In 2000, PRWeek named him one of the top 10 PR educators in the U.S.

1984-85 Division Head
LINDA SCANLAN

Norfolk State (Virginia) University (1977-95, retired)

M.A. George Washington University (1976) • M.S. Columbia University (1957) • B.A. Cornell University (1956)

1950s/60s: Rochester (N.Y.) Times Union • Newark (N.J.) Evening News • Pensacola (Fla.) News Journal • Corpus Christi (Texas) Caller Times • Cornell (Ithaca, N.Y.) Daily Sun

In addition to the workshops in Russia and the Baltic states, Scanlan has been a Fulbright Senior Scholar lecturing in Bulgaria (1993-95) and a Fulbright Senior Specialist consulting on plans for a new journalism program in Kosovo (2001). She advised the Romanian Ministry of Foreign Affairs (1999) to reorganize its press office and provide media training for senior diplomats, and she has worked through the U.S. Information Service in Bulgaria (1998) and Latvia (1997). Scanlan has secured more than $350,000 in research grants and more than $225,000 in external funding for her department at Norfolk State.

She served on the Accrediting Council and is a member of the Fulbright Association National Board of Directors. She holds APR and is a past national faculty advisor to PRSSA. She is monograph series and newsletter editor for PRSA's International Section, and she co-edited The Evolution of Public Relations: Case Studies from Countries in Transition for the Foundation for Public Relations Research & Education in 1998.

Watch for more bio-sketches of past "Heads & Eds" in upcoming issues.

Miscellanea

YEARBOOK SIGNING PARTY

Juan-Carlos Molleda was the secret signee in Miami Beach.

His signature in her convention program won a Kansas City prize package for Temple University graduate student Margaret Rakus.

FACULTY CHANGES AT ALABAMA

Yorgo Pasadeos, Ph.D., has been named associate dean for graduate studies at the College of Communication and Information Sciences at the University of Alabama. Pasadeos, a professor in the Department of Advertising and Public Relations (APR), was formerly coordinator of the APR Department’s graduate program.

Bruce Berger, Ph.D., will replace Pasadeos in this position. Berger, an associate professor in the APR Department, was previously the vice president for corporate affairs at Whirlpool Corporation and president of the Whirlpool Foundation.