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August 4-7,1999 | New Orleans

Annual Meeting of the AEJMC
Public Relations Division

All events take place at the Sheraton Hotel New Orleans (except Friday's Awards Luncheon at the nearby Le Meridien Hotel)

Tuesday | Wednesday | Thursday | Friday | Saturday

Scholar-to-Scholar Top Papers Session
Division Business Meeting | Division Awards Luncheon Voodoo Tour of New Orleans

Tuesday, August 3

Moderating/Presiding: Judy VanSlyke Turk, South Carolina

Panelists:
Don Stacks, Miami
Dan Lattimore, Memphis
Bonita Neff, Valparaiso
Dean Kruckeberg, Northern Iowa

Discussant:John Palusek, Ketchum Public Relations, New York

Wednesday, August 4

8:15 am to 9:30 am
Public Relations Division and Media and Disabilities Group PF&R Panel Session:
The Media Faces of Disabilities

Moderating/Presiding: Pamela Bourland-Davis, Georgia Southern

Panelists:

"Prizing Disability," Beth Haller, Towson State

"Using Public Relations to Create Awareness," Nancy Mayeux, Alliance for the Mentally Ill of Louisiana

9:45 - 11:15 am
Public Relations, Communication Technology & Policy, & Mass Communications Bibliographers PF&R Session:
Rogue Web Sites: Defending Free Speech While Defending the Company

Moderator: William Thompson, Louisville

"Discovering & Uncovering the Rogue," Charles Pizzo, principal, PR PR Inc., New Orleans

"Rogue Web Sites and the Law," T. Barton Carter, Boston

"It's Past Closing Time at Your PR Office - But the Cyber Enemy Is At Work," Brent Baker, Boston

11:30 am - 12:45 pm
Public Relations Division Faculty Research Session:
Models of Public Relations Practice

Moderating/Presiding:: Janet Bridges, Southwestern Louisiana

"Uncovering the Support Area/In-House Agency Paradox with Evaluative Research," Juan C. Molleda & Lynn Zoch, South Carolina

"Delineating & Delimiting the Boundary Spanning Role of the Medical Public Information Officer: A Survey of Editors & Cardiac Surgeons," Raymond N. Ankney & Patricia Curtin, North Carolina, Chapel Hill

"Getting Past Platitudes: Factors Limiting Accommodation in Public Relations, Glen T. Cameron, Fritz Cropp & Bryan H. Reber, Missouri

"A Content Analysis of the Web Pages of Large US Corporations: What is the Role of Public Relations and Marketing?" Suchitra Vattyam & Charles Lubbers, Kansas State

Discussant: Judy VanSlyke Turk, South Carolina

2:45 pm to 4:15 pm
Scholar-to-Scholar Paper Session
(Top Faculty Research Papers From All Divisions Will Be Presented in a Poster Session Format)

"The Models of Public Relations in India," K. Sriramesh, Florida*

"An Innovative Look at Gender in Public Relations," Donald K. Wright, South Alabama**

"There's Something About PR: Influences of Positive & Normative Models of Public Relations on Job Satisfaction Among Bulgarian Publics," Christopher Karadjov, Lyudmil Karavasilev, Florida; Yungwook Kim, Illinois State.

"Tactics in Labor Disputes Viewed as Public Relations Activities: Two Strikes in Milwaukee 1934-1935, Dalene Jirikowic, Wisconsin

Discussant: Linda Aldoory, Maryland

*First place paper, Faculty Research Category
**Second place paper, Faculty Research Category

Cash prizes for the Top Faculty Research Papers were provided through the generosity of The Arthur W. Page Society.

4:30 p.m. - 5:45 p.m.
Public Relations Division Refereed Paper Session:
PR Practices and Perspectives: Domestic and International

Moderator: Linda Hon, Florida

"Corporate Social Responsibility: Do People Really Hold Corporations Responsible for Their Actions?" Jessica Hick, Hua-Hsin Wan & Michael Pfau, Wisconsin-Madison

"Persuasion, Image & Campaign Message Design: A Case Study of University Image," Mary Anne Moffitt, Illinois State

"The Cultural Competence Spiral: An Assessment and Profile of US Public Relatons Practitioners' Preparation for International Assignments," Alan Freitag, North Carolina-Charlotte

"Toward A Self-Regulated And An Ethics-Based Framework for Marketing Communications in Sub-Saharan Africa," Cornelius Pratt, Zambia & Evelyn Hone College; Charles Okigbo, North Dakota State; and Louisa Ha, The Gallup Corporation

Discussant: Dean Kruckeberg, Northern Iowa

6 pm - 7:30 pm
Advertising and Public Relations Divisions
Panel Session:
Student Assessment in a Group Environment

Moderating/Presiding: Pat Rose, Florida International

Panelists:
Jim Avery, Alaska
Brett Robbs, Colorado
Pam Bourland-Davis, Georgia Southern

Thursday, August 5

7 - 8 am
Public Relations Division Outgoing Executive Board Meeting

Presiding: Susan Dimmick, Tennessee

1 - 2:30 pm
Public Relations & Science Communication Interest Group Plenary Session:
Nutritious Nutria? Evaluating & Promoting Food Safety - Part I

Moderator: Kathy Rowan, Purdue

Panelists:
Greg Linscomb, Louisiana Dept of Wildlife & Fisheries
Robert Earl, International Food Information Council
Robert Thomas, Loyola
Joyce Gordon, Nicholls State

4:30 pm to 6 pm
Council of Affiliates & Public Relations Division PF&R Panel Session:
The Trust-Truth Equation: Journalism & Public Relations

Moderating/Presiding: Nancy Green, Clayton

Panelists:
John Edelman, Edelman Worldwide, Chicago
Louis Falk, Florida International
J. Steven Smethers, Oklahoma State
William C. Adams, Florida International

6:15 - 7:45 pm
International and Public Relations Divisions PF&R Panel Session:
Globalizing Ethics: Can Diverse Media Systems Establish Common Principles?"

Moderator: Fred Blevens, Southwest Texas State

Panelists:
Africa - Amde Habte, St. Cloud State
Latin America - Rosenthal Alves, Texas
Gender Issues - Linda Steiner, Rutgers
Israel & the Middle East - Edmund Lambeth, Missouri
Eastern/Central Europe and Turkey - Linda Scanlon, Norfolk State
Spain - Antoni Moguero I Grau, Autonoma Barcelona

8 - 9:30 pm
Public Relations & Community College (CCJA) Invited Paper Session

Moderator: Napoleon Johnson, Houston Community College

"Trust, Communication & Relationships," Dan Berkowitz & Peeraya Hanpongpandh, Iowa

"New Technologies & Public Relations: Exploring Practitioners' Use of Online Resources To Earn A Seat at the Management Table," Lance Porter, Lynne Sallot, Georgia; Glen Cameron, Missouri; and Scott Shamp, Georgia

"Towards A Theory of Postmodern Public Relations Education & Practice," Derina Holtzhausen, South Florida

"Lobbyists As Public Relations Practitioners: New Research on Professional Roles in Theory & Practice," Valerie Terry, Oklahoma State

"So Who's Telling Us About the Nation's Decisions?" Edward Downes, Boston

"With Managed Care Are Health Fairs Missing the Mark?" Terry Rentner, Bowling Green

Discussant: Bonita Neff, Valaparaiso

9:45 - 11 pm
Public Relations Division Business Meeting

Presiding: Susan Dimmick, Tennessee

Friday, August 6

7 - 8:15 am
Public Relations Division Incoming Executive Board Meeting

Presiding: Barbara DeSanto, Oklahoma State

8:30 - 10 am
Minorities & Communication and Public Relations PF&R Session
Massaging the Message for Multicultural Audiences: The Color of Accountability

Moderator: Pearlie Strother-Adams, Western Illinois

Panelists:

"The Portrayal & Betrayal of Diversity in PSAs and Ads: A View From the Echo Generation," Meta Carstarpehn & Sheri Broyles, North Texas

"Tackling Mixed Messages in the Media on Substance Abuse & Tobacco," Charyn Sutton, ONYX Group

"Social Responsibility & Stereotypes in Advertising," Teresa Mastin, Middle Tenneessee State

11:30 am to 1:30 pm
Public Relations Division Annual Awards Luncheon
Off-site Location: Le Meridien Hotel, 614 Canal Street Room: Ile de France III
Complimentary, but reservations are required. RSVP to Shannon Brown

Moderating/Presiding: William C. Adams, Florida International

Sponsor: Edelman Public Relations Worldwide

Speaker: John Edelman, International Division, Chicago

2:45 pm to 4:15 pm
Public Relations Refereed Student Research Papers

Moderating/Presiding: Rochelle Tillery-Larkin, Howard

"Standardizing International Crisis Communication in the United States: The Effects of Spokesperson Identity," Laura Arpan Ralstin, Alabama*

"Responding to Crisis: The Communications Aftermath of the Thurston High School Shootings," Andi Stein, Oregon**

"What Dimensions Constitute A Good Corporate Image in the Eyes of Chinese Educated Publics," Betty Kaman Lee, Hong Kong Baptist***

"Do Corporate Annual Reports & Web Sites Support A Commitment to Social Responsiblity?" Kimberly Gill, Florida

Discussant: Linda Aldoory, Maryland

*First place paper, Student Research Category
**Second place paper, Student Research Category
***Third place paper, Student Research Category

Cash prizes for the Top Student Research papers are provided through the generosity of the Public Relations Society of America.

4:30 pm to 6 pm
Public Relations Division Refereed Paper Session

Moderating/Presiding: John Ledingham, Capital University

"Measuring the Economic Value of Public Relations," Yungwook Kim, Illinois State***

"Making the Web Work for Non-Profits: Recommendations for the Ronald McDonald House," Amy Henika, Trinity University

"Public Relations or Social Marketing: International Implications," Terri Lynn Johnson, Indiana

"The World Wide Web As A Communications Tool: PR Practitioner Perspectives," Laura Newland Hill & Candace White, Tennessee

"Public Relations Management: A Multiple Case Study in Media Management," Kenneth D. Plowman, San Jose State

"Consistency of Corporate Image: A Content Analysis of Three Publics," Brigitta Brunner, Florida

Discussant: William C. Adams, Florida International

***Third place paper, Faculty Research Category

6:15 - 7:45 pm
Public Relations and Advertising Divisons PF&R Panel Session:
Tourism - The Great American Getaway

Moderator: Barbara DeSanto, Oklahoma State

"Paradise Lost...and Found: Florida Today after the 1992-93 Tourist Murders," Donn Tilson, Miami

"Personal Values & the Travel/Tourism Industry: What's Their Worth?" Lisa Fall, Michigan State

"Selling Louisiana: From Crawfish to Cajun," Mark Mayer, Peter A Mayer Agency

8:30 - 10 pm
Voodoo Tour of New Orleans

Contact: Andi Stein, Oregon
Telephone: (541) 684-9561

Admission $10, pay at the door. Limited to the first 50 registrants. Register by e-mailing or telephoning Andi Stein. The group will depart from the Sheraton at 8:30 p.m. for the Voodoo Walking Tour of the French Quarter.

Follow the steps of Jean Lafitte along the Mississippi River with a stop at the haven of Marie Laveau, queen of haunts. Along the way, you'll have guided commentary and folklore describing the architecture and the culture of this cosmopolitan, carnival city. The tour terminus is the famous Funky Butt Jazz Club in the French Quarter. Mellow to jazz and the juice of your choice

Saturday, August 7

10:30 am - Noon
Internships & Careers Special Interest Group and Public Relations Division PF&R Panel:
Academics: Opportunities Beyond the Classroom

Moderating/Presiding: Pat Curtin, North Carolina, Chapel Hill

Panelists:
Michelle Betz, Middle Tennessee State
Dan Ranly, Missouri-Columbia
Patricia Whalen, Northwestern
Margaret Morrison, Tennessee-Knoxville
Patricia Richardson, Loyola, Chicago
Glen Nowak, Centers for Disease Control, Atlanta

2:45 pm - 4:15 pm
Public Relations Division Refereed Teaching Papers

Moderating/Presiding: Mitchell Land, North Texas

"An Exploratory Look at Graduate Public Relations Curricula," Linda Aldoory, Maryland, and Elizabeth Toth, Syracuse*

"A National Study of a Three-Weekend Accelerated Class Format Within the Public Relations Curriculum," Lisa T. Fall, Michigan State**

"The World Wide Web, On-Line Resources and Public Relations Practitioners: What They Use & What They Recommend for Students," Michael Ryan, Houston***

"Enhancing Students' Intercultural Communication Through Professional Development," Gay Wakefield, Texas Christian

"Helping Students Succeed in the Introduction to Public Relations Course," Charles Lubbers, Kansas State

Discussant: R. John DeSanto, Central Oklahoma

*First place paper, Public Relations Teaching Category
**Second place paper, Public Relations Teaching Category
***Third place paper, Public Relations Teaching Category

Cash prizes for the Top Faculty Teaching Papers papers are provided through the generosity of the International Association of Business Communicators.