pr-education.org - Colorado State University

PR-education.org

Web portal to public relations education

Teaching With and About the Internet

Online resources supplement to Kirk Hallahan's Teaching with and about the Internet. In Lynne M. Sallot & Barbara DeSanto (Eds.), Learning to Teach, 3rd edition. New York: Public Relations Society of America, 2003.

Books About Online Public Relations (includes World Wide Web)

Holtz, Shel, Publicity Relations on the Net. New York: AMACOM, 1999.

Horton, James L. Online Public Relations: A Handbook for Practitioners. Westport, CT: Greenwood Publishing Group, 2001.

O'Keefe, Steve, Publicity on the Internet. New York: Wiley, 1997.

Marlow, Eugene, Electronic Public Relations. Belmont, CA: Wadsworth, 1996.

Middleberg, Don, Winning PR in the Wired World. New York: McGraw-Hill, 2001.

Phillips, David, Online Public Relations. London/Milford, CT: Kogan Poge.

Sherwin, Gregory R. and Emily N. Avila, Connecting Online. Grants Pass, OR: Oasis Press, 1997.

Shiva, V.A. The Internet Publicity Guide. New York: Allworth Press, 1997.

Witmer, Diane F., Spinning the Web. New York: Addison-Wesley Longman, 2000.

Articles About Teaching Public Relations

Teaching Public Relations -- Index to quarterly articles on techniques for teaching public relations. Published by the Public Relations Division, Association for Education in Journalism and Mass Communication.

Teaching Public Relations Bibliography -- Compilation of books, journals and articles on public relations teaching by Theresa Russell-Loretz, Millersville University of Pennsylvania.

Links to General Resources About Using the Internet in Teaching