Budget--Sample Outline for PR Program


Staffing-Related Costs:

Employee Salaries
Each staffer @ hourly rate based on annual salary (Salary/2040 = hourly rate)

Embedded costs:
Social Security, Health Plan, and Other Benefits (Calculate at 30-35% of annual salary)
Office Occupancy: Rent, Furniture, Phone, Equipment Costs
Non-Reimburseable Supplies

Consultants/Professional Fees


Direct Program Costs:


Research
Books
Subscriptions (Dues and Subscriptions)
On-line computer services
Surveys/focus group/experiments
Other research purchased

Publicity
Stationery/Letterheads
Press kits
Duplicating/lettershop
Mailing supplies/list charges
PR distribution services
Clipping/broadcast monitoring services

Photography/Videography:
Staff time
Film stock and processing
Model fees/props/miscellaneous
Prints and duplicate transparencies

Advertising
Design fees/charges
Production expenses
Time/space charge by media
Traffic/distribution expenses

Publications/Controlled Media
Design
Press-Press and Printing
Distribution/fulfillment
Purchases: Advertising specialties

Events
Promotion/tickets/name badges
Location/equipment rentals
Catering/refreshments (include supplies)
Entertainment/speaker expenses
Staffing/security
Communications expenses (if any)
Prizes/giveaways

General: Distribution/Communication Expense
Postage
Overnight delivery/freight
Facsimile
Photocopying/duplicating
Telephone
Long distance
Special services (800, 900, etc.)
Additional lines

General: Travel and Entertainment
Airline/other public transit
Mileage reimbursement for staff
Meals
Conference registrations for meetings

General: Equipment/supply purchases

Contingency Reserve
Generally about 10% of estimated direct costs

Return to Budget Outline
Return to Hallahan Course Resources
July 1996