JTC 351 Public Relations Practices

Class Exhibits Page

Current Links

Weekly Assignments: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Mid-term Project | Final Project

In-Class Discussion and Assignments

Speeches and Events

  • Community Speech Making, Guide to
  • Event Planning Checklist
  • Event Checklists - Marriott
  • Global Handwashing Day Planners Guide - Advocacy Communications

  • Direct Mail Letter Samples
  • Sample Position Papers
  • How to Write a Print Ad

    Publications

  • Newsletter Stylesheet/ Headlines Schedule
  • Brochures and Collateral
  • Corporate Branding/Graphic Identity Samples
  • Publications Readings

    Planning

  • Model Public Relations Plan Outline-Short Version
  • Public Relations Plan Organizer-Long Version
  • Planning Matrix--Blank Grid
  • Sample Planning Matrixes: Upjohn Freedox/National Stroke Assn. | Environmental Society of America

    Media Relations

  • Pitch Letters: TV Guest Interviews -- Plus additional exhibits
  • Tavern on the Green
  • Pitch Letters: Interviews
  • News Advisories
  • Press Kits and Fact Sheets
  • Media Interview Training

    Broadcast

  • Broadcast Writing Tips
  • Audio Public Service Announcements
  • Video Public Service Announcements
  • Sample TV News Release Script - (Water Restrictions)

  • Audio News Releases
  • Video News Releases
  • Sample VNRs - American Dental Association
  • Public Service Announcement Guidelines - Southern California Broadcasters
  • Links to PSAs Online: Ad Council | | American Red Cross | Center for Disease Control: Hurricanes

    Photos and Captions

  • Sample Model Release for Photography
  • Orlando Hyatt Hotel Web Site
  • Photography Primer
  • How to Hire a Photographer (Updated 10/06/08)

    Feature Stories

  • PR Newswire | Business Wire
  • ThomasNet Industrial News Room
  • Examples of Product News Stories
  • Sample Pitch Letters for Feature Articles
  • Feature Story Exhibits (Large file in .pdf format)

    News Releases

  • Each One Teach One -- Sample Release
  • Formative Enterprises - Sample Release
  • Release Critique: Behrens Foundation
  • Release Critique: YouTube Contest
  • Editing Assignment: Connors-Walsh
  • Writing Assignment: Three Awards

    Arnold Chapter Reviews

  • Arnold - Chapters 11-12: Verbs, Verbals and Subject-Verb Agreement
  • Arnold - Chapters 8-10: Nouns and Pronouns
  • Arnold - Chapter 4 - "It's Nobody's Guess"
  • Arnold - Chapter 3 -- Language Lapses
  • Arnold - Chapter 2 -- Are These Distinctions Worth Making?

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  • Study Guide: Words Frequently Confused, A-C, D-F, G-L, M-R, S-Z

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    First Day Writing Exercise

  • Student Bio

    		• Online Handouts/Links

    Writing Style

  • O&M's Secrets of Good Writing
  • Say It Simply -- From The Elements of Style
  • AP Style Reminders for PR Writers I | II | III | IV
  • Online Writing Resources
  • Copy Editing Symbols

    Media

  • Five Media Groups Chart

    Planning

  • Campaign Overview Chart
  • Model Public Relations Plan Outline-Short Version
  • Public Relations Plan Organizer-Long Version
  • Planning Matrix--Blank Grid
  • Message Media Outline
  • Assuring Quality of Public Relations Messages
  • Creativity in Public Relations

    Publicity

  • Publicity Primer
  • Business Wire | PR Newswire
  • Five Basic Types of Announcement Releases
  • Five MoreTypes of Announcement Releases

    Photography

  • Photography Primer
  • How to Hire a Photographer

    Broadcast Writing

  • Broadcast Writing Style

    Printed Materials, Direct Mail and Advertising

  • Newsletter Headlines Schedule
  • Brochures and Collateral
  • How to Write Effective Print Ads
  • Corporate Branding/Graphic Identity Samples
  • Publications Readings

    Speeches, Events and Presentations

  • Community Speech Making, Guide to